What People Paid for the Toyota RAV4
Toyota RAV4 Price Paid Data
Based on 4 verified buyer transactions on CarWhere, the Toyota RAV4 is selling between $31,990 and $36,200, with an average transaction price of $34,174. The average buyer is paying 6.3% below MSRP.
Average Toyota RAV4 Discount Off MSRP
Most Toyota RAV4 buyers are seeing discounts around 4–8% off MSRP based on current market conditions. Deals above 10% are considered excellent in today's market.
The discount you can negotiate depends on several factors: dealer inventory levels, time of month, regional demand, and available manufacturer incentives. Use the deals below to benchmark your negotiation.
Is This a Good Deal for a Toyota RAV4?
A good deal on a Toyota RAV4 is one that matches or beats what other verified buyers have paid. With an average transaction price of $34,174, any deal at 6% or more off MSRP is competitive. If you're being offered less than 4% off, you have room to negotiate.
Toyota RAV4 Pricing by Location
Toyota RAV4 prices vary by location due to differences in demand, taxes, and dealer competition. Browse deals by state to see regional pricing:
How Buyers Negotiated Their Toyota RAV4 Price
The deals below represent actual transactions from verified Toyota RAV4 buyers. Each deal shows the final price paid, giving you real market data to use in your own negotiation. With 4 verified deals to reference, you'll know exactly what price to target.

2025 Toyota RAV4 Hybrid
XLE (cvt) 4DR A

2025 Toyota RAV4
LE

2025 Toyota RAV4
4D WAGON XLE AWD

2025 Toyota RAV4
XLE AWD
Compare Other Toyota Models
Last updated: January 15, 2026. Based on 4 verified buyer deals.