Toyota Prius Prices & Real Buyer Deals
Toyota Prius Price Paid Data
Based on 6 verified buyer transactions on CarWhere, the Toyota Prius is selling between $28,314 and $32,764, with an average transaction price of $31,202. The average buyer is paying 7.1% below MSRP.
Average Toyota Prius Discount Off MSRP
Most Toyota Prius buyers are seeing discounts around 5–9% off MSRP based on current market conditions. Deals above 11% are considered excellent in today's market.
The discount you can negotiate depends on several factors: dealer inventory levels, time of month, regional demand, and available manufacturer incentives. Use the deals below to benchmark your negotiation.
Is This a Good Deal for a Toyota Prius?
A good deal on a Toyota Prius is one that matches or beats what other verified buyers have paid. With an average transaction price of $31,202, any deal at 7% or more off MSRP is competitive. If you're being offered less than 5% off, you have room to negotiate.
Toyota Prius Pricing by Location
Toyota Prius prices vary by location due to differences in demand, taxes, and dealer competition. Browse deals by state to see regional pricing:
How Buyers Negotiated Their Toyota Prius Price
The deals below represent actual transactions from verified Toyota Prius buyers. Each deal shows the final price paid, giving you real market data to use in your own negotiation. With 6 verified deals to reference, you'll know exactly what price to target.
2026 Toyota Prius Plug-in Hybrid
2026 Toyota Prius Plug-in Hybrid
2026 Toyota Prius
LE
2026 Toyota Prius
XLE
2026 Toyota Prius
XLE
2026 Toyota Prius
Toyota Prius Pricing FAQs
What is a good price for a Toyota Prius?
Based on 6 verified buyer deals, a good price for a Toyota Prius is around $31,202 or less. Prices range from $28,314 to $32,764 depending on trim level, options, and location. Aim to pay at or below the average to get a competitive deal.
How much can you negotiate on a Toyota Prius?
Toyota Prius buyers on CarWhere are negotiating an average of 7.1% off MSRP. Some buyers report discounts as high as 10% in competitive markets. Your negotiating room depends on dealer inventory, time of purchase, and regional demand.
Is MSRP a good deal on a Toyota Prius?
Paying MSRP for a Toyota Prius is generally not the best deal. Verified buyers on CarWhere are paying an average of 7.1% below MSRP. Unless the vehicle is in extremely high demand or has limited availability, you should be able to negotiate below sticker price.
What affects Toyota Prius pricing the most?
The main factors affecting Toyota Prius pricing are: (1) Trim level and options—higher trims have larger dollar discounts but similar percentage savings; (2) Location—competitive markets with multiple dealers offer better deals; (3) Time of purchase—end of month/quarter and model year changeovers offer better negotiating leverage; (4) Dealer inventory—vehicles sitting on lots longer are more negotiable.
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Last updated: February 23, 2026. Based on 6 verified buyer deals.