What People Paid for the Toyota Tacoma
Toyota Tacoma Price Paid Data
Based on 8 verified buyer transactions on CarWhere, the Toyota Tacoma is selling between $40,037 and $73,216, with an average transaction price of $47,178. The average buyer is paying 7.5% below MSRP.
Average Toyota Tacoma Discount Off MSRP
Most Toyota Tacoma buyers are seeing discounts around 6–10% off MSRP based on current market conditions. Deals above 12% are considered excellent in today's market.
The discount you can negotiate depends on several factors: dealer inventory levels, time of month, regional demand, and available manufacturer incentives. Use the deals below to benchmark your negotiation.
Is This a Good Deal for a Toyota Tacoma?
A good deal on a Toyota Tacoma is one that matches or beats what other verified buyers have paid. With an average transaction price of $47,178, any deal at 8% or more off MSRP is competitive. If you're being offered less than 6% off, you have room to negotiate.
Toyota Tacoma Pricing by Location
Toyota Tacoma prices vary by location due to differences in demand, taxes, and dealer competition. Browse deals by state to see regional pricing:
How Buyers Negotiated Their Toyota Tacoma Price
The deals below represent actual transactions from verified Toyota Tacoma buyers. Each deal shows the final price paid, giving you real market data to use in your own negotiation. With 8 verified deals to reference, you'll know exactly what price to target.

2026 Toyota Tacoma
TRD Sport (M6) 4X4 Double Cab 5 FT.7543A

2026 Toyota Tacoma
TRD Sport (M6) 4X4 Double Cab 5 FT.7543A

2025 Toyota Tacoma
TRD Off-Road

2025 Toyota Tacoma
TRD Off Road Hybrid

2025 Toyota Tacoma
TRD Off Road Hybrid

2025 Toyota Tacoma
TRD Off Road Hybrid

2025 Toyota Tacoma
SR5 Double Cab 5' Bed Crew Cab Pickup

2026 Toyota Tacoma
Trailhunter
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Last updated: January 15, 2026. Based on 8 verified buyer deals.