Latest verified transaction: January 2026Page checked: September 5, 2026Confidence: Limited (2 verified transactions)
Ford
C51/100

Rodeo Ford

Goodyear, Arizona · 2 verified deals · 0 lease, 2 cash/finance

13680 W Test Dr, Goodyear, AZ 85338, USA

Map showing location of Rodeo Ford in Goodyear, AZ
13680 W Test Dr, Goodyear, AZ 85338, USAGet Directions

Transparency Score: 51/100

PricingDiscount vs market average
26/40
Fee TransparencyDoc fee + add-on behavior
15/30
Data DepthVerified deal volume
10/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Rodeo Ford a Good Dealer?

Rodeo Ford earns a Grade C (51/100) based on 2 verified buyer transactions. Pricing is average for the Goodyear market with 1.4% off MSRP and a $599 documentation fee. Consider comparing with other Goodyear dealers before committing.

Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $35,700$35,700Deal types: 0 lease, 2 cash/financeAvg selling price: $35,700
Verified Deals

2

Avg Off MSRP

1.4%

below MSRP

Doc Fee

$599

Based on 2 deals

Add-ons Found

2/2

deals with add-ons

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What Fees Does Rodeo Ford Charge?

Doc Fee Comparison

Rodeo Ford$599
Arizona Avg$703
National Avg$400

Documentation Fee

$599

Based on 2 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 2 verified deals

Pricing by Vehicle at Rodeo Ford

Ford Ranger

2 deals · 1.4% off MSRP · avg $35,700

2

Verified Deals

1.4%

Off MSRP

$35,700

Avg Price

Recent Deals at Rodeo Ford

2025 Ford Ranger

PurchaseJan 2026VIN 1FTER4BH5SLE17181

MSRP $36,200

$35,700

1.4% off

2025 Ford Ranger

PurchaseJan 2026VIN 1FTER4BH5SLE71181

MSRP $36,200

$35,700

1.4% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Rodeo Ford

YearVehiclePriceDiscount
2025Ford Ranger$35,7001.4%
2025Ford Ranger$35,7001.4%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Rodeo Ford Compares With Other Ford Dealers in Arizona

DealerGradeAvg Off MSRPDoc FeeDeals
Rodeo Ford(this dealer)C(51)1.4%$5992
Robert Horne FordB(78)18.5%$5994
San Tan FordB(60)10.5%$1,1871
Earnhardt FordB(60)14.7%$6991

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Rodeo Ford

Rodeo Ford in Goodyear, Arizona earns a Grade C (51/100) transparency score based on 2 verified buyer transactions. Buyers see modest discounts of 1.4% off MSRP. You may want to compare with other nearby dealers. Prices range from $35,700 to $35,700.

Their doc fee is $599 (Arizona has no doc fee cap).

100% of verified deals included dealer add-ons.

Brands sold: Ford.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Rodeo Ford a good dealership?

Based on 2 verified buyer transactions, Rodeo Ford in Goodyear, AZ sells vehicles at an average of 1.4% below MSRP. Their documentation fee is $599. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.

Is Rodeo Ford overpriced?

Rodeo Ford sells vehicles at an average of 1.4% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 2 verified buyer deal sheets.

What fees does Rodeo Ford charge?

Rodeo Ford charges a documentation fee of $599. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Rodeo Ford charge?

Based on 2 verified deals, no hidden fees or dealer add-ons were found at Rodeo Ford. Their doc fee is $599.

Does Rodeo Ford negotiate on price?

Based on verified buyer transactions, buyers at Rodeo Ford are getting an average of 1.4% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at Rodeo Ford for a Ford Ranger?

Based on 2 verified deals, buyers at Rodeo Ford paid an average of $35,700 for a Ford Ranger, which is 1.4% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Rodeo Ford sell?

Based on verified buyer data, Rodeo Ford has deals for: Ford Ranger (2 deals, avg 1.4% off).

See What Ford Buyers Paid

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