Data updated February 2026 · 3 verified transactions
BMW of San Diego
San Diego, California · 3 verified deals · 0 lease, 3 cash/finance
5090 Kearny Mesa Rd, San Diego, CA 92111, USA
Transparency Score: 72/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is BMW of San Diego a Good Dealer?
BMW of San Diego earns a Grade B (72/100) based on 3 verified buyer transactions. This dealer offers transparent pricing with an average discount of 3.1% off MSRP and a $85 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in San Diego.
3
3.1%
below MSRP
$85
State cap: $85
1/3
deals with add-ons
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Get CarWhere ProWhat Fees Does BMW of San Diego Charge?
Doc Fee Comparison
Documentation Fee
Based on 3 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Diamond Ceramic Ext. Installed | $995 | 1/3 deals |
Pricing by Vehicle at BMW of San Diego
BMW 3 Series
2 deals · 1.8% off MSRP · avg $68,027
BMW 3 Series
2 deals · 1.8% off MSRP · avg $68,027
2
Verified Deals
1.8%
Off MSRP
$68,027
Avg Price
BMW 5 Series
1 deal · 5.6% off MSRP · avg $67,540
BMW 5 Series
1 deal · 5.6% off MSRP · avg $67,540
1
Verified Deals
5.6%
Off MSRP
$67,540
Avg Price
Recent Deals at BMW of San Diego
2026 BMW 3 Series M340i Sdn
MSRP $69,115
$66,638
3.6% off
2026 BMW 3 Series M340i Sdn
MSRP $69,415
$69,415
0.0% off
2026 BMW 5 Series 530I
MSRP $71,540
$67,540
5.6% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at BMW of San Diego
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW 3 Series | $66,638 | 3.6% |
| 2026 | BMW 3 Series | $69,415 | 0.0% |
| 2026 | BMW 5 Series | $67,540 | 5.6% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How BMW of San Diego Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| BMW of San Diego(this dealer) | B(72) | 3.1% | $85 | 3 |
| Kearny Mesa Volkswagen | B(65) | 23.3% | $85 | 2 |
| Kearny Mesa | B(74) | 10.8% | $127 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting BMW of San Diego
BMW of San Diego in San Diego, California earns a Grade B (72/100) transparency score based on 3 verified buyer transactions. Buyers typically save 3.1% off MSRP, which is a competitive discount. Prices range from $66,638 to $69,415.
Their doc fee is $85, which is within the California cap of $85.
33% of verified deals included dealer add-ons. Watch for: Diamond Ceramic Ext. Installed. These are negotiable — ask to have them removed.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is BMW of San Diego a good dealership?
Based on 3 verified buyer transactions, BMW of San Diego in San Diego, CA earns a Grade B (72/100) transparency score. They sell vehicles at an average of 3.1% below MSRP. Their documentation fee is $85. 1 out of 3 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is BMW of San Diego overpriced?
BMW of San Diego sells vehicles at an average of 3.1% below MSRP. This is a competitive discount based on verified transaction data. All data from 3 verified buyer deal sheets.
What fees does BMW of San Diego charge?
BMW of San Diego charges a documentation fee of $85 (CA caps doc fees at $85). All fee data is sourced from verified buyer deal sheets.
What hidden fees does BMW of San Diego charge?
Based on 3 verified deals, BMW of San Diego commonly includes these add-ons: Diamond Ceramic Ext. Installed (avg $995). These appeared in 1 out of 3 deals and are usually negotiable — ask to have them removed.
Does BMW of San Diego negotiate on price?
Based on verified buyer transactions, buyers at BMW of San Diego are getting an average of 3.1% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does BMW of San Diego add dealer add-ons or pro packs?
Yes. In 1 out of 3 verified deals at BMW of San Diego, dealer add-ons were included. Common add-ons: Diamond Ceramic Ext. Installed (avg $995). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at BMW of San Diego for a BMW 3 Series?
Based on 2 verified deals, buyers at BMW of San Diego paid an average of $68,027 for a BMW 3 Series, which is 1.8% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does BMW of San Diego sell?
Based on verified buyer data, BMW of San Diego has deals for: BMW 3 Series (2 deals, avg 1.8% off), BMW 5 Series (1 deals, avg 5.6% off).
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