Data updated March 2026 · 3 verified transactions
Wilson Toyota
Ames, Iowa · 3 verified deals · 0 lease, 3 cash/finance
2212 S Duff Ave, Ames, IA 50010, USA
Transparency Score: 79/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Wilson Toyota a Good Dealer?
Wilson Toyota earns a Grade B (79/100) based on 3 verified buyer transactions. This dealer offers transparent pricing with an average discount of 3.6% off MSRP and a $180 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Ames.
3
3.6%
below MSRP
$180
State cap: $180
0/3
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 3 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Wilson Toyota
Toyota Corolla
3 deals · 3.6% off MSRP · avg $26,999
Toyota Corolla
3 deals · 3.6% off MSRP · avg $26,999
3
Verified Deals
3.6%
Off MSRP
$26,999
Avg Price
Recent Deals at Wilson Toyota
2026 Toyota Corolla SE
MSRP $27,997
$26,402
5.7% off
2026 Toyota Corolla SE
MSRP $27,997
$26,598
5.0% off
2026 Toyota Corolla SE
MSRP $27,997
$27,997
0.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Wilson Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Corolla | $26,402 | 5.7% |
| 2026 | Toyota Corolla | $26,598 | 5.0% |
| 2026 | Toyota Corolla | $27,997 | 0.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
What to Know Before Visiting Wilson Toyota
Wilson Toyota in Ames, Iowa earns a Grade B (79/100) transparency score based on 3 verified buyer transactions. Buyers typically save 3.6% off MSRP, which is a competitive discount. Prices range from $26,402 to $27,997.
Their doc fee is $180, which is within the Iowa cap of $180.
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Wilson Toyota a good dealership?
Based on 3 verified buyer transactions, Wilson Toyota in Ames, IA earns a Grade B (79/100) transparency score. They sell vehicles at an average of 3.6% below MSRP. Their documentation fee is $180. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Wilson Toyota overpriced?
Wilson Toyota sells vehicles at an average of 3.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 3 verified buyer deal sheets.
What fees does Wilson Toyota charge?
Wilson Toyota charges a documentation fee of $180 (IA caps doc fees at $180). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Wilson Toyota charge?
Based on 3 verified deals, no hidden fees or dealer add-ons were found at Wilson Toyota. Their doc fee is $180.
Does Wilson Toyota negotiate on price?
Based on verified buyer transactions, buyers at Wilson Toyota are getting an average of 3.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Wilson Toyota for a Toyota Corolla?
Based on 3 verified deals, buyers at Wilson Toyota paid an average of $26,999 for a Toyota Corolla, which is 3.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Wilson Toyota sell?
Based on verified buyer data, Wilson Toyota has deals for: Toyota Corolla (3 deals, avg 3.6% off).
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