BMW of Rockville
Rockville, Maryland · 1 verified deal · 0 lease, 1 cash/finance
1450 Rockville Pike, Rockville, MD 20852, USA
Transparency Score: 58/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is BMW of Rockville a Good Dealer?
BMW of Rockville earns a Grade C (58/100) based on 1 verified buyer transactions. Pricing is average for the Rockville market with 4.6% off MSRP and a $799 documentation fee. Consider comparing with other Rockville dealers before committing.
Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
1
4.6%
below MSRP
$799
State cap: $800
1/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Appearance Protection - 3 Yr | $749 | 1/1 deals |
| Dent Protection - 3 Yr | $749 | 1/1 deals |
Pricing by Vehicle at BMW of Rockville
BMW X5
1 deal · 4.6% off MSRP · avg $109,965
BMW X5
1 deal · 4.6% off MSRP · avg $109,965
1
Verified Deals
4.6%
Off MSRP
$109,965
Avg Price
Recent Deals at BMW of Rockville
2026 BMW X5 M60i
MSRP $115,275
$109,965
4.6% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at BMW of Rockville
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW X5 | $109,965 | 4.6% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How BMW of Rockville Compares With Other BMW Dealers in Maryland
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| BMW of Rockville(this dealer) | C(58) | 4.6% | $799 | 1 |
| Passport BMW | A(80) | 7.0% | $800 | 2 |
| BMW of Towson | B(73) | 5.2% | $799 | 2 |
| BMW of Bel Air | B(64) | 2.8% | $799 | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting BMW of Rockville
BMW of Rockville in Rockville, Maryland earns a Grade C (58/100) transparency score based on 1 verified buyer transactions. Buyers typically save 4.6% off MSRP, which is a competitive discount. Prices range from $109,965 to $109,965.
Their doc fee is $799, which is within the Maryland cap of $800.
100% of verified deals included dealer add-ons. Watch for: Appearance Protection - 3 Yr, Dent Protection - 3 Yr. These are negotiable — ask to have them removed.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is BMW of Rockville a good dealership?
Based on 1 verified buyer transaction, BMW of Rockville in Rockville, MD sells vehicles at an average of 4.6% below MSRP. Their documentation fee is $799. 1 out of 1 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is BMW of Rockville overpriced?
BMW of Rockville sells vehicles at an average of 4.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does BMW of Rockville charge?
BMW of Rockville charges a documentation fee of $799 (MD caps doc fees at $800). All fee data is sourced from verified buyer deal sheets.
What hidden fees does BMW of Rockville charge?
Based on 1 verified deals, BMW of Rockville commonly includes these add-ons: Appearance Protection - 3 Yr (avg $749), Dent Protection - 3 Yr (avg $749). These appeared in 1 out of 1 deals and are usually negotiable — ask to have them removed.
Does BMW of Rockville negotiate on price?
Based on verified buyer transactions, buyers at BMW of Rockville are getting an average of 4.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does BMW of Rockville add dealer add-ons or pro packs?
Yes. In 1 out of 1 verified deals at BMW of Rockville, dealer add-ons were included. Common add-ons: Appearance Protection - 3 Yr (avg $749), Dent Protection - 3 Yr (avg $749). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at BMW of Rockville for a BMW X5?
Based on 1 verified deal, buyers at BMW of Rockville paid an average of $109,965 for a BMW X5, which is 4.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does BMW of Rockville sell?
Based on verified buyer data, BMW of Rockville has deals for: BMW X5 (1 deals, avg 4.6% off).
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