Data updated January 2026 · 1 verified transaction
Key Ford of Rockland
Rockland, Maine · 1 verified deal · 0 lease, 1 cash/finance
2 Moody Dr, Thomaston, ME 04861, USA
Transparency Score: 66/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Key Ford of Rockland a Good Dealer?
Key Ford of Rockland earns a Grade B (66/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 5.3% off MSRP and a $899 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Rockland.
1
5.3%
below MSRP
$899
Based on 1 deals
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Key Ford of Rockland
Ford Mustang
1 deal · 5.3% off MSRP · avg $71,760
Ford Mustang
1 deal · 5.3% off MSRP · avg $71,760
1
Verified Deals
5.3%
Off MSRP
$71,760
Avg Price
Recent Deals at Key Ford of Rockland
2025 FORD Mustang Dark Horse 2Dr FASTBACKP8R
MSRP $75,760
$71,760
5.3% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Key Ford of Rockland
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | FORD Mustang | $71,760 | 5.3% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
What to Know Before Visiting Key Ford of Rockland
Key Ford of Rockland in Rockland, Maine earns a Grade B (66/100) transparency score based on 1 verified buyer transactions. Buyers typically save 5.3% off MSRP, which is a competitive discount. Prices range from $71,760 to $71,760.
Their doc fee is $899 (Maine has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Ford.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Key Ford of Rockland a good dealership?
Based on 1 verified buyer transactions, Key Ford of Rockland in Rockland, ME earns a Grade B (66/100) transparency score. They sell vehicles at an average of 5.3% below MSRP. Their documentation fee is $899. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Key Ford of Rockland overpriced?
Key Ford of Rockland sells vehicles at an average of 5.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Key Ford of Rockland charge?
Key Ford of Rockland charges a documentation fee of $899. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Key Ford of Rockland charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Key Ford of Rockland. Their doc fee is $899.
Does Key Ford of Rockland negotiate on price?
Based on verified buyer transactions, buyers at Key Ford of Rockland are getting an average of 5.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Key Ford of Rockland for a Ford Mustang?
Based on 1 verified deal, buyers at Key Ford of Rockland paid an average of $71,760 for a Ford Mustang, which is 5.3% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Key Ford of Rockland sell?
Based on verified buyer data, Key Ford of Rockland has deals for: Ford Mustang (1 deals, avg 5.3% off).
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