Mills
Willmar, Minnesota · 3 verified deals · 0 lease, 3 cash/finance
3700 US-71, Willmar, MN 56201, USA
Transparency Score: 78/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Mills a Good Dealer?
Mills earns a Grade B (78/100) based on 3 verified buyer transactions. This dealer offers transparent pricing with an average discount of 4.4% off MSRP and a $275 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Willmar.
Provisional grade — based on 3 verified deals; grades firm up at 5+. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
3
4.4%
below MSRP
$275
State cap: $350
1/3
deals with add-ons
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Search cars & see what to payWhat Fees Does Mills Charge?
Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Crystal Fusion | $1,299 | 1/3 deals |
Pricing by Vehicle at Mills
Toyota Sequoia
2 deals · 3.2% off MSRP · avg $82,637
Toyota Sequoia
2 deals · 3.2% off MSRP · avg $82,637
2
Verified Deals
3.2%
Off MSRP
$82,637
Avg Price
Toyota Camry
1 deal · 6.8% off MSRP · avg $28,182
Toyota Camry
1 deal · 6.8% off MSRP · avg $28,182
1
Verified Deals
6.8%
Off MSRP
$28,182
Avg Price
Recent Deals at Mills
2025 Toyota Camry LE Seda
MSRP $30,247
$28,182
6.8% off
2026 Toyota Sequoia Platinum 7951
MSRP $85,387
$79,887
6.4% off
2026 Toyota Sequoia Platinum
MSRP $85,387
$85,387
0.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Mills
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | Toyota Camry | $28,182 | 6.8% |
| 2026 | Toyota Sequoia | $79,887 | 6.4% |
| 2026 | Toyota Sequoia | $85,387 | 0.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Mills Compares With Other Toyota Dealers in Minnesota
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Mills(this dealer) | B(78) | 4.4% | $275 | 3 |
| Quality Toyota | B(73) | 5.8% | $350 | 2 |
| Dahl Toyota | B(75) | 8.0% | $349 | 1 |
| Leadcar Toyota Mankato | B(71) | 2.8% | — | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Mills
Mills in Willmar, Minnesota earns a Grade B (78/100) transparency score based on 3 verified buyer transactions. Buyers typically save 4.4% off MSRP, which is a competitive discount. Prices range from $28,182 to $85,387.
Their doc fee is $275, which is within the Minnesota cap of $350.
33% of verified deals included dealer add-ons. Watch for: Crystal Fusion. These are negotiable — ask to have them removed.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Mills a good dealership?
Based on 3 verified buyer transactions, Mills in Willmar, MN earns a provisional Grade B (78/100) transparency score. They sell vehicles at an average of 4.4% below MSRP. Their documentation fee is $275. 1 out of 3 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Mills overpriced?
Mills sells vehicles at an average of 4.4% below MSRP. This is a competitive discount based on verified transaction data. All data from 3 verified buyer deal sheets.
What fees does Mills charge?
Mills charges a documentation fee of $275 (MN caps doc fees at $350). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Mills charge?
Based on 3 verified deals, Mills commonly includes these add-ons: Crystal Fusion (avg $1,299). These appeared in 1 out of 3 deals and are usually negotiable — ask to have them removed.
Does Mills negotiate on price?
Based on verified buyer transactions, buyers at Mills are getting an average of 4.4% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Mills add dealer add-ons or pro packs?
Yes. In 1 out of 3 verified deals at Mills, dealer add-ons were included. Common add-ons: Crystal Fusion (avg $1,299). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Mills for a Toyota Sequoia?
Based on 2 verified deals, buyers at Mills paid an average of $82,637 for a Toyota Sequoia, which is 3.2% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Mills sell?
Based on verified buyer data, Mills has deals for: Toyota Sequoia (2 deals, avg 3.2% off), Toyota Camry (1 deals, avg 6.8% off).
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