Data updated April 2026 · 5 verified transactions
Rochester Toyota
Rochester, New Hampshire · 5 verified deals · 0 lease, 5 cash/finance
48 Farmington Rd, Rochester, NH 03867, USA
Transparency Score: 78/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Rochester Toyota a Good Dealer?
Rochester Toyota earns a Grade B (78/100) based on 5 verified buyer transactions. This dealer offers transparent pricing with an average discount of 7.3% off MSRP and a $525 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Rochester.
5
7.3%
below MSRP
$525
Based on 5 deals
4/5
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 5 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Allstate Anti Theft | $199 | 4/5 deals |
Pricing by Vehicle at Rochester Toyota
Toyota 4Runner
4 deals · 6.6% off MSRP · avg $55,518
Toyota 4Runner
4 deals · 6.6% off MSRP · avg $55,518
4
Verified Deals
6.6%
Off MSRP
$55,518
Avg Price
Toyota Corolla
1 deal · 10.0% off MSRP · avg $22,234
Toyota Corolla
1 deal · 10.0% off MSRP · avg $22,234
1
Verified Deals
10.0%
Off MSRP
$22,234
Avg Price
Recent Deals at Rochester Toyota
2026 Toyota Corolla
MSRP $24,704
$22,234
10.0% off
2026 Toyota 4Runner
MSRP $58,255
$56,399
3.2% off
2026 Toyota 4Runner
MSRP $59,890
$54,845
8.4% off
2026 Toyota 4Runner
MSRP $59,890
$55,044
8.1% off
2026 Toyota 4Runner
MSRP $59,890
$55,785
6.9% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Rochester Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Corolla | $22,234 | 10.0% |
| 2026 | Toyota 4Runner | $56,399 | 3.2% |
| 2026 | Toyota 4Runner | $54,845 | 8.4% |
| 2026 | Toyota 4Runner | $55,044 | 8.1% |
| 2026 | Toyota 4Runner | $55,785 | 6.9% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
What to Know Before Visiting Rochester Toyota
Rochester Toyota in Rochester, New Hampshire earns a Grade B (78/100) transparency score based on 5 verified buyer transactions. Buyers typically save 7.3% off MSRP, which is a competitive discount. Prices range from $22,234 to $56,399.
Their doc fee is $525 (New Hampshire has no doc fee cap).
80% of verified deals included dealer add-ons. Watch for: Allstate Anti Theft. These are negotiable — ask to have them removed.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Rochester Toyota a good dealership?
Based on 5 verified buyer transactions, Rochester Toyota in Rochester, NH earns a Grade B (78/100) transparency score. They sell vehicles at an average of 7.3% below MSRP. Their documentation fee is $525. 4 out of 5 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Rochester Toyota overpriced?
Rochester Toyota sells vehicles at an average of 7.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 5 verified buyer deal sheets.
What fees does Rochester Toyota charge?
Rochester Toyota charges a documentation fee of $525. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Rochester Toyota charge?
Based on 5 verified deals, Rochester Toyota commonly includes these add-ons: Allstate Anti Theft (avg $199). These appeared in 4 out of 5 deals and are usually negotiable — ask to have them removed.
Does Rochester Toyota negotiate on price?
Based on verified buyer transactions, buyers at Rochester Toyota are getting an average of 7.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Rochester Toyota add dealer add-ons or pro packs?
Yes. In 4 out of 5 verified deals at Rochester Toyota, dealer add-ons were included. Common add-ons: Allstate Anti Theft (avg $199). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Rochester Toyota for a Toyota 4Runner?
Based on 4 verified deals, buyers at Rochester Toyota paid an average of $55,518 for a Toyota 4Runner, which is 6.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Rochester Toyota sell?
Based on verified buyer data, Rochester Toyota has deals for: Toyota 4Runner (4 deals, avg 6.6% off), Toyota Corolla (1 deals, avg 10.0% off).
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