Data updated April 2026 · 5 verified transactions

Toyota
B78/100

Rochester Toyota

Rochester, New Hampshire · 5 verified deals · 0 lease, 5 cash/finance

48 Farmington Rd, Rochester, NH 03867, USA

Map showing location of Rochester Toyota in Rochester, NH
48 Farmington Rd, Rochester, NH 03867, USAGet Directions

Transparency Score: 78/100

PricingDiscount vs market average
40/40
Fee TransparencyDoc fee + add-on behavior
18/30
Data DepthVerified deal volume
20/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Rochester Toyota a Good Dealer?

Rochester Toyota earns a Grade B (78/100) based on 5 verified buyer transactions. This dealer offers transparent pricing with an average discount of 7.3% off MSRP and a $525 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Rochester.

Price range: $22,234$56,399Deal types: 0 lease, 5 cash/financeAvg selling price: $48,861
Verified Deals

5

Avg Off MSRP

7.3%

below MSRP

Doc Fee

$525

Based on 5 deals

Add-ons Found

4/5

deals with add-ons

CarWhere Pro

See target prices for every vehicle Rochester Toyota sells. Know exactly what to pay before you walk in.

Get CarWhere Pro

What Fees Does Rochester Toyota Charge?

Doc Fee Comparison

Rochester Toyota$525
New Hampshire Avg$637
National Avg$400

Documentation Fee

$525

Based on 5 verified deal sheets

Dealer Add-ons & Accessories

Add-ons found in 4 of 5 deals — these are usually negotiable
ItemAvg AmountSeen In
Allstate Anti Theft$1994/5 deals

Pricing by Vehicle at Rochester Toyota

Toyota 4Runner

4 deals · 6.6% off MSRP · avg $55,518

4

Verified Deals

6.6%

Off MSRP

$55,518

Avg Price

Toyota Corolla

1 deal · 10.0% off MSRP · avg $22,234

1

Verified Deals

10.0%

Off MSRP

$22,234

Avg Price

Recent Deals at Rochester Toyota

2026 Toyota Corolla

PurchaseApr 2026

MSRP $24,704

$22,234

10.0% off

2026 Toyota 4Runner

PurchaseMar 2026

MSRP $58,255

$56,399

3.2% off

2026 Toyota 4Runner

PurchaseMar 2026

MSRP $59,890

$54,845

8.4% off

2026 Toyota 4Runner

PurchaseMar 2026

MSRP $59,890

$55,044

8.1% off

2026 Toyota 4Runner

PurchaseMar 2026

MSRP $59,890

$55,785

6.9% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Rochester Toyota

YearVehiclePriceDiscount
2026Toyota Corolla$22,23410.0%
2026Toyota 4Runner$56,3993.2%
2026Toyota 4Runner$54,8458.4%
2026Toyota 4Runner$55,0448.1%
2026Toyota 4Runner$55,7856.9%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

What to Know Before Visiting Rochester Toyota

Rochester Toyota in Rochester, New Hampshire earns a Grade B (78/100) transparency score based on 5 verified buyer transactions. Buyers typically save 7.3% off MSRP, which is a competitive discount. Prices range from $22,234 to $56,399.

Their doc fee is $525 (New Hampshire has no doc fee cap).

80% of verified deals included dealer add-ons. Watch for: Allstate Anti Theft. These are negotiable — ask to have them removed.

Brands sold: Toyota.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Rochester Toyota a good dealership?

Based on 5 verified buyer transactions, Rochester Toyota in Rochester, NH earns a Grade B (78/100) transparency score. They sell vehicles at an average of 7.3% below MSRP. Their documentation fee is $525. 4 out of 5 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.

Is Rochester Toyota overpriced?

Rochester Toyota sells vehicles at an average of 7.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 5 verified buyer deal sheets.

What fees does Rochester Toyota charge?

Rochester Toyota charges a documentation fee of $525. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Rochester Toyota charge?

Based on 5 verified deals, Rochester Toyota commonly includes these add-ons: Allstate Anti Theft (avg $199). These appeared in 4 out of 5 deals and are usually negotiable — ask to have them removed.

Does Rochester Toyota negotiate on price?

Based on verified buyer transactions, buyers at Rochester Toyota are getting an average of 7.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

Does Rochester Toyota add dealer add-ons or pro packs?

Yes. In 4 out of 5 verified deals at Rochester Toyota, dealer add-ons were included. Common add-ons: Allstate Anti Theft (avg $199). These are almost always negotiable — ask to have them removed or discounted.

What should I pay at Rochester Toyota for a Toyota 4Runner?

Based on 4 verified deals, buyers at Rochester Toyota paid an average of $55,518 for a Toyota 4Runner, which is 6.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Rochester Toyota sell?

Based on verified buyer data, Rochester Toyota has deals for: Toyota 4Runner (4 deals, avg 6.6% off), Toyota Corolla (1 deals, avg 10.0% off).

See What Toyota Buyers Paid

Verified deals with real transaction prices and discounts

Have a deal from Rochester Toyota?

Upload your deal sheet to help other buyers and improve this page

Own or manage this dealership?

Claim this page to update your info, respond to data, and connect with buyers

Related Resources