Marthaler Autos of Ashland
Ashland, Wisconsin · 1 verified deal · 0 lease, 1 cash/finance
2301 Lake Shore Dr E, Ashland, WI 54806, USA
Transparency Score: 75/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Marthaler Autos of Ashland a Good Dealer?
Marthaler Autos of Ashland earns a Grade B (75/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 6.0% off MSRP and a $299 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Ashland.
Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
1
6.0%
below MSRP
$299
Based on 1 deals
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Marthaler Autos of Ashland
Honda Ridgeline
1 deal · 6.0% off MSRP · avg $42,200
Honda Ridgeline
1 deal · 6.0% off MSRP · avg $42,200
1
Verified Deals
6.0%
Off MSRP
$42,200
Avg Price
Recent Deals at Marthaler Autos of Ashland
2026 Honda Ridgeline Rtl
MSRP $44,890
$42,200
6.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Marthaler Autos of Ashland
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Honda Ridgeline | $42,200 | 6.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Marthaler Autos of Ashland Compares With Other Honda Dealers in Wisconsin
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Marthaler Autos of Ashland(this dealer) | B(75) | 6.0% | $299 | 1 |
| Russ Darrow Honda | B(72) | 3.6% | $499 | 3 |
| Dahl Honda | A(80) | 6.9% | $349 | 2 |
| Ken Vance Honda | B(73) | 5.9% | — | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Marthaler Autos of Ashland
Marthaler Autos of Ashland in Ashland, Wisconsin earns a Grade B (75/100) transparency score based on 1 verified buyer transactions. Buyers typically save 6.0% off MSRP, which is a competitive discount. Prices range from $42,200 to $42,200.
Their doc fee is $299 (Wisconsin has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Honda.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Marthaler Autos of Ashland a good dealership?
Based on 1 verified buyer transaction, Marthaler Autos of Ashland in Ashland, WI sells vehicles at an average of 6.0% below MSRP. Their documentation fee is $299. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Marthaler Autos of Ashland overpriced?
Marthaler Autos of Ashland sells vehicles at an average of 6.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Marthaler Autos of Ashland charge?
Marthaler Autos of Ashland charges a documentation fee of $299. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Marthaler Autos of Ashland charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Marthaler Autos of Ashland. Their doc fee is $299.
Does Marthaler Autos of Ashland negotiate on price?
Based on verified buyer transactions, buyers at Marthaler Autos of Ashland are getting an average of 6.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Marthaler Autos of Ashland for a Honda Ridgeline?
Based on 1 verified deal, buyers at Marthaler Autos of Ashland paid an average of $42,200 for a Honda Ridgeline, which is 6.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Marthaler Autos of Ashland sell?
Based on verified buyer data, Marthaler Autos of Ashland has deals for: Honda Ridgeline (1 deals, avg 6.0% off).
See What Honda Buyers Paid
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