Data updated February 2026 · 1 verified transaction

Honda
B75/100

Marthaler Autos of Ashland

Ashland, Wisconsin · 1 verified deal · 0 lease, 1 cash/finance

2301 Lake Shore Dr E, Ashland, WI 54806, USA

Map showing location of Marthaler Autos of Ashland in Ashland, WI
2301 Lake Shore Dr E, Ashland, WI 54806, USAGet Directions

Transparency Score: 75/100

PricingDiscount vs market average
40/40
Fee TransparencyDoc fee + add-on behavior
30/30
Data DepthVerified deal volume
5/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Marthaler Autos of Ashland a Good Dealer?

Marthaler Autos of Ashland earns a Grade B (75/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 6.0% off MSRP and a $299 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Ashland.

Price range: $42,200$42,200Deal types: 0 lease, 1 cash/financeAvg selling price: $42,200
Verified Deals

1

Avg Off MSRP

6.0%

below MSRP

Doc Fee

$299

Based on 1 deals

Add-ons Found

0/1

deals with add-ons

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What Fees Does Marthaler Autos of Ashland Charge?

Doc Fee Comparison

Marthaler Autos of Ashland$299
Wisconsin Avg$438
National Avg$400

Documentation Fee

$299

Based on 1 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 1 verified deals

Pricing by Vehicle at Marthaler Autos of Ashland

Honda Ridgeline

1 deal · 6.0% off MSRP · avg $42,200

1

Verified Deals

6.0%

Off MSRP

$42,200

Avg Price

Recent Deals at Marthaler Autos of Ashland

2026 Honda Ridgeline Rtl AWD

PurchaseFeb 2026VIN 5FPYK3F56TB003306

MSRP $44,890

$42,200

6.0% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Marthaler Autos of Ashland

YearVehiclePriceDiscount
2026Honda Ridgeline$42,2006.0%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

What to Know Before Visiting Marthaler Autos of Ashland

Marthaler Autos of Ashland in Ashland, Wisconsin earns a Grade B (75/100) transparency score based on 1 verified buyer transactions. Buyers typically save 6.0% off MSRP, which is a competitive discount. Prices range from $42,200 to $42,200.

Their doc fee is $299 (Wisconsin has no doc fee cap).

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: Honda.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Marthaler Autos of Ashland a good dealership?

Based on 1 verified buyer transactions, Marthaler Autos of Ashland in Ashland, WI earns a Grade B (75/100) transparency score. They sell vehicles at an average of 6.0% below MSRP. Their documentation fee is $299. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is Marthaler Autos of Ashland overpriced?

Marthaler Autos of Ashland sells vehicles at an average of 6.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.

What fees does Marthaler Autos of Ashland charge?

Marthaler Autos of Ashland charges a documentation fee of $299. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Marthaler Autos of Ashland charge?

Based on 1 verified deals, no hidden fees or dealer add-ons were found at Marthaler Autos of Ashland. Their doc fee is $299.

Does Marthaler Autos of Ashland negotiate on price?

Based on verified buyer transactions, buyers at Marthaler Autos of Ashland are getting an average of 6.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at Marthaler Autos of Ashland for a Honda Ridgeline?

Based on 1 verified deal, buyers at Marthaler Autos of Ashland paid an average of $42,200 for a Honda Ridgeline, which is 6.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Marthaler Autos of Ashland sell?

Based on verified buyer data, Marthaler Autos of Ashland has deals for: Honda Ridgeline (1 deals, avg 6.0% off).

See What Honda Buyers Paid

Verified deals with real transaction prices and discounts

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