Transparency Score: 75/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is East Madison Toyota a Good Dealer?
East Madison Toyota earns a Grade B (75/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 7.0% off MSRP and a $399 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Madison.
Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
1
7.0%
below MSRP
$399
Based on 1 deals
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at East Madison Toyota
Toyota Tacoma
1 deal · 7.0% off MSRP · avg $51,667
Toyota Tacoma
1 deal · 7.0% off MSRP · avg $51,667
1
Verified Deals
7.0%
Off MSRP
$51,667
Avg Price
Recent Deals at East Madison Toyota
2026 Toyota Tacoma
MSRP $55,554
$51,667
7.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at East Madison Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Tacoma | $51,667 | 7.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How East Madison Toyota Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| East Madison Toyota(this dealer) | B(75) | 7.0% | $399 | 1 |
| Zimbrick BMW | A(83) | 4.4% | $399 | 3 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting East Madison Toyota
East Madison Toyota in Madison, Wisconsin earns a Grade B (75/100) transparency score based on 1 verified buyer transactions. Buyers typically save 7.0% off MSRP, which is a competitive discount. Prices range from $51,667 to $51,667.
Their doc fee is $399 (Wisconsin has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is East Madison Toyota a good dealership?
Based on 1 verified buyer transaction, East Madison Toyota in Madison, WI sells vehicles at an average of 7.0% below MSRP. Their documentation fee is $399. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is East Madison Toyota overpriced?
East Madison Toyota sells vehicles at an average of 7.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does East Madison Toyota charge?
East Madison Toyota charges a documentation fee of $399. All fee data is sourced from verified buyer deal sheets.
What hidden fees does East Madison Toyota charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at East Madison Toyota. Their doc fee is $399.
Does East Madison Toyota negotiate on price?
Based on verified buyer transactions, buyers at East Madison Toyota are getting an average of 7.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at East Madison Toyota for a Toyota Tacoma?
Based on 1 verified deal, buyers at East Madison Toyota paid an average of $51,667 for a Toyota Tacoma, which is 7.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does East Madison Toyota sell?
Based on verified buyer data, East Madison Toyota has deals for: Toyota Tacoma (1 deals, avg 7.0% off).
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