Data updated March 2026 · 2 verified transactions
Morrie's
Onalaska, Wisconsin · 2 verified deals · 0 lease, 2 cash/finance
531 Theater Rd, Onalaska, WI 54650, USA
Transparency Score: 73/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Morrie's a Good Dealer?
Morrie's earns a Grade B (73/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 11.1% off MSRP and a $299 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Onalaska.
2
11.1%
below MSRP
$299
Based on 2 deals
1/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Nano | $1,499 | 1/2 deals |
| Diamond Fusion Winds | $599 | 1/2 deals |
Pricing by Vehicle at Morrie's
Audi A6
2 deals · 11.1% off MSRP · avg $64,482
Audi A6
2 deals · 11.1% off MSRP · avg $64,482
2
Verified Deals
11.1%
Off MSRP
$64,482
Avg Price
Recent Deals at Morrie's
2026 Audi A6 Sedan
MSRP $72,520
$63,219
12.8% off
2026 Audi A6 Sedan
MSRP $72,520
$65,744
9.3% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Morrie's
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Morrie's Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Morrie's(this dealer) | B(73) | 11.1% | $299 | 2 |
| Dahl Honda | A(80) | 6.9% | $349 | 2 |
| Morrie's Audi Vw la Crosse | B(75) | 6.6% | $299 | 1 |
| Dahl Honda Onalaska | B(75) | 8.7% | $349 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Morrie's
Morrie's in Onalaska, Wisconsin earns a Grade B (73/100) transparency score based on 2 verified buyer transactions. Buyers typically save 11.1% off MSRP, which is a competitive discount. Prices range from $63,219 to $65,744.
Their doc fee is $299 (Wisconsin has no doc fee cap).
50% of verified deals included dealer add-ons. Watch for: Nano, Diamond Fusion Winds. These are negotiable — ask to have them removed.
Brands sold: Audi.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Morrie's a good dealership?
Based on 2 verified buyer transactions, Morrie's in Onalaska, WI earns a Grade B (73/100) transparency score. They sell vehicles at an average of 11.1% below MSRP. Their documentation fee is $299. 1 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Morrie's overpriced?
Morrie's sells vehicles at an average of 11.1% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Morrie's charge?
Morrie's charges a documentation fee of $299. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Morrie's charge?
Based on 2 verified deals, Morrie's commonly includes these add-ons: Nano (avg $1,499), Diamond Fusion Winds (avg $599). These appeared in 1 out of 2 deals and are usually negotiable — ask to have them removed.
Does Morrie's negotiate on price?
Based on verified buyer transactions, buyers at Morrie's are getting an average of 11.1% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Morrie's add dealer add-ons or pro packs?
Yes. In 1 out of 2 verified deals at Morrie's, dealer add-ons were included. Common add-ons: Nano (avg $1,499), Diamond Fusion Winds (avg $599). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Morrie's for a Audi A6?
Based on 2 verified deals, buyers at Morrie's paid an average of $64,482 for a Audi A6, which is 11.1% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Morrie's sell?
Based on verified buyer data, Morrie's has deals for: Audi A6 (2 deals, avg 11.1% off).
See What Audi Buyers Paid
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