Toyota Prius Market — October 2026
As of October 2026, the median advertised asking price for a new Toyota Prius is $36,883 across 2,931 U.S. dealer listings, averaging 38 days on market. Used models list at a median $15,797 across 7,042 listings. These are advertised asking prices, not completed-sale prices. Verified CarWhere buyers paid an average of $32,640 on 2026-model-year deals — 11.5% below asking. Median asking is up 0.5% month-over-month.
New · median asking
$36,883
2,931 listings · as of October 2026
New · days on market
38 days
average across tracked listings
Used · median asking
$15,797
7,042 listings · as of October 2026
Used · days on market
100 days
average across tracked listings
Asking-price trend
Monthly snapshots of the national median asking price (new).
| Month | Median asking | Listings | Avg DOM |
|---|---|---|---|
| August 2026 | $36,313 | 2,807 | 39 |
| September 2026 | $36,701 | 2,589 | 44 |
| October 2026 | $36,883 | 2,931 | 38 |
The median is the market. Your deal is one listing.
Search live Toyota Prius inventory near you and compare real asking prices against the national picture — then negotiate from data.
Search Prius listingsFrequently asked questions
How many Toyota Priuss are for sale right now?
As of October 2026, CarWhere tracked 2,931 new and 7,042 used Toyota Prius listings nationwide.
Is the Prius market moving up or down?
The new Prius's median asking price moved up 0.5% versus the prior month's snapshot ($36,883 as of October 2026). The trend table above shows the month-by-month history.
Are these asking prices or selling prices?
These are ADVERTISED asking prices (medians across tracked listings), not completed-sale prices. Verified CarWhere buyers paid an average $32,640 on 2026-model-year deals — 11.5% below the new median asking.
Where does this data come from?
Market figures are derived aggregates (counts, medians, averages) computed monthly from licensed live-listing data covering U.S. dealer inventory. Buyer-paid figures come exclusively from verified buyer-submitted deal sheets. The two are never mixed.
Data sources, methodology & limitations
- Snapshot date: this page reflects the October 2026 national sweep. Figures refresh with one new snapshot per month.
- Asking prices: medians and counts are derived aggregates computed from licensed live-listing data covering U.S. dealer inventory (listings deduplicated per sweep). They are advertised prices — the out-the-door number a buyer negotiates is typically different.
- Buyer-paid figures: sourced exclusively from verified buyer-submitted deal sheets, labeled with model year and shown only when the sample is large enough. Asking data and paid data are never blended.
- Scope: national aggregates — local markets can sit meaningfully above or below these medians.