Toyota RAV4 Market — August 2026
As of August 2026, the median advertised asking price for a new Toyota RAV4 is $41,952 across 35,369 U.S. dealer listings, averaging 24 days on market. Used models list at a median $28,792 across 39,952 listings. These are advertised asking prices, not completed-sale prices. Verified CarWhere buyers paid an average of $40,405 on 2026-model-year deals — 3.7% below asking.
New · median asking
$41,952
35,369 listings · as of August 2026
New · days on market
24 days
average across tracked listings
Used · median asking
$28,792
39,952 listings · as of August 2026
Used · days on market
67 days
average across tracked listings
The median is the market. Your deal is one listing.
Search live Toyota RAV4 inventory near you and compare real asking prices against the national picture — then negotiate from data.
Search RAV4 listingsFrequently asked questions
How many Toyota RAV4s are for sale right now?
As of August 2026, CarWhere tracked 35,369 new and 39,952 used Toyota RAV4 listings nationwide.
Is the RAV4 market moving up or down?
Trend data builds one snapshot per month — the direction appears here once at least two monthly snapshots exist. Current baseline: $41,952 median asking as of August 2026.
Are these asking prices or selling prices?
These are ADVERTISED asking prices (medians across tracked listings), not completed-sale prices. Verified CarWhere buyers paid an average $40,405 on 2026-model-year deals — 3.7% below the new median asking.
Where does this data come from?
Market figures are derived aggregates (counts, medians, averages) computed monthly from licensed live-listing data covering U.S. dealer inventory. Buyer-paid figures come exclusively from verified buyer-submitted deal sheets. The two are never mixed.
Data sources, methodology & limitations
- Snapshot date: this page reflects the August 2026 national sweep. Figures refresh with one new snapshot per month.
- Asking prices: medians and counts are derived aggregates computed from licensed live-listing data covering U.S. dealer inventory (listings deduplicated per sweep). They are advertised prices — the out-the-door number a buyer negotiates is typically different.
- Buyer-paid figures: sourced exclusively from verified buyer-submitted deal sheets, labeled with model year and shown only when the sample is large enough. Asking data and paid data are never blended.
- Scope: national aggregates — local markets can sit meaningfully above or below these medians. For used RAV4 values broken out by model year, see the Toyota RAV4 depreciation curve.