Toyota RAV4 Market — October 2026
As of October 2026, the median advertised asking price for a new Toyota RAV4 is $42,242 across 36,110 U.S. dealer listings, averaging 22 days on market. Used models list at a median $29,072 across 43,974 listings. These are advertised asking prices, not completed-sale prices. Verified CarWhere buyers paid an average of $40,803 on 2026-model-year deals — 3.4% below asking. Median asking is up 0.4% month-over-month.
New · median asking
$42,242
36,110 listings · as of October 2026
New · days on market
22 days
average across tracked listings
Used · median asking
$29,072
43,974 listings · as of October 2026
Used · days on market
66 days
average across tracked listings
Asking-price trend
Monthly snapshots of the national median asking price (new).
| Month | Median asking | Listings | Avg DOM |
|---|---|---|---|
| August 2026 | $41,952 | 35,369 | 24 |
| September 2026 | $42,053 | 33,981 | 25 |
| October 2026 | $42,242 | 36,110 | 22 |
The median is the market. Your deal is one listing.
Search live Toyota RAV4 inventory near you and compare real asking prices against the national picture — then negotiate from data.
Search RAV4 listingsFrequently asked questions
How many Toyota RAV4s are for sale right now?
As of October 2026, CarWhere tracked 36,110 new and 43,974 used Toyota RAV4 listings nationwide.
Is the RAV4 market moving up or down?
The new RAV4's median asking price moved up 0.4% versus the prior month's snapshot ($42,242 as of October 2026). The trend table above shows the month-by-month history.
Are these asking prices or selling prices?
These are ADVERTISED asking prices (medians across tracked listings), not completed-sale prices. Verified CarWhere buyers paid an average $40,803 on 2026-model-year deals — 3.4% below the new median asking.
Where does this data come from?
Market figures are derived aggregates (counts, medians, averages) computed monthly from licensed live-listing data covering U.S. dealer inventory. Buyer-paid figures come exclusively from verified buyer-submitted deal sheets. The two are never mixed.
Data sources, methodology & limitations
- Snapshot date: this page reflects the October 2026 national sweep. Figures refresh with one new snapshot per month.
- Asking prices: medians and counts are derived aggregates computed from licensed live-listing data covering U.S. dealer inventory (listings deduplicated per sweep). They are advertised prices — the out-the-door number a buyer negotiates is typically different.
- Buyer-paid figures: sourced exclusively from verified buyer-submitted deal sheets, labeled with model year and shown only when the sample is large enough. Asking data and paid data are never blended.
- Scope: national aggregates — local markets can sit meaningfully above or below these medians. For used RAV4 values broken out by model year, see the Toyota RAV4 depreciation curve.