New Car Market Data & Pricing Insights
Updated July 2026 | Based on 1,000 verified buyer transactions | Refreshed hourly
6.5%
Avg Discount Off MSRP
1,000
Verified Transactions
76
Models Tracked
44
States Covered
Most Negotiable New Cars
Models with the largest average discounts off MSRP from verified buyer transactions.
| # | Model | Avg Discount | Avg Price | Deals |
|---|---|---|---|---|
| 1 | Jeep Grand Cherokee | 14% off | $43,246 | 4 |
| 2 | Mercedes-Benz GLC | 11.6% off | $46,289 | 3 |
| 3 | Ford Bronco | 9.8% off | $50,301 | 4 |
| 4 | RAM 2500 | 9.6% off | $74,421 | 6 |
| 5 | GMC Canyon | 8.6% off | $41,054 | 6 |
| 6 | Mercedes-Benz C-Class | 8.3% off | $51,187 | 25 |
| 7 | Chevrolet Silverado 1500 | 8.3% off | $55,241 | 8 |
| 8 | BMW X3 | 8% off | $55,577 | 7 |
| 9 | Mercedes-Benz GLA | 7.9% off | $42,975 | 3 |
| 10 | GMC Sierra 2500HD | 7.9% off | $78,413 | 9 |
Based on verified buyer transactions. Updated July 2026.
Pricing by State
Average discounts off MSRP by state from verified transactions.
Best Discount States
Lowest Discount States
Dealer Fee Analysis
Add-on and fee data from 3,265 verified transactions.
31.5%
Deals with Add-Ons
$1,203
Avg Add-On Cost
50-80%
Typical Dealer Margin
| Add-On | Avg Cost | Found In |
|---|---|---|
| Accessories | $1,372 | 72 deals |
| Window Tint | $488 | 70 deals |
| Wheel Locks | $204 | 53 deals |
| Nitrogen | $177 | 38 deals |
| Appearance Protection - 3 Yr | $728 | 33 deals |
| Etch | $270 | 31 deals |
| Door Edge Guards | $271 | 31 deals |
| Tint | $436 | 30 deals |
| Dent Protection - 3 Yr | $725 | 29 deals |
| Other Fees | $532 | 24 deals |
Lease Market Snapshot
Current money factors, residual values, and lease cash from manufacturer programs.
Zero-Down Lease Models
Volkswagen Taos
Volkswagen Jetta
Acura Integra
Volkswagen Golf Gti
Volkswagen Atlas Cross Sport
Lincoln Aviator
Lincoln Corsair
Ford Mache
Ford Bronco Sport
Active Manufacturer Incentives
Current cash rebates, lease specials, and APR programs by brand.
About This Data
All data on this page is computed from verified buyer deal sheets — not dealer advertisements, manufacturer estimates, or anonymous surveys. Each transaction includes documentation of the actual selling price, fees, and terms.
Cite as: "According to CarWhere, based on 1,000 verified buyer transactions as of July 2026..."
Frequently Asked Questions
How much can you negotiate off MSRP on a new car?
Based on 1,000 verified buyer transactions tracked by CarWhere, the national average discount off MSRP is 6.5%. However, discounts vary significantly by model — the most negotiable vehicles see discounts of 14% or more, while high-demand models may sell at or above MSRP.
Which new cars have the biggest discounts right now?
As of July 2026, the models with the largest average discounts off MSRP are: Jeep Grand Cherokee (14%), Mercedes-Benz GLC (11.6%), Ford Bronco (9.8%), RAM 2500 (9.6%), GMC Canyon (8.6%). These discounts are based on verified buyer transaction data, not dealer advertisements.
What state has the best car prices?
States with the deepest average discounts: Nevada (10.9% off MSRP), Colorado (9.2% off MSRP), Ohio (7.8% off MSRP), Iowa (7.8% off MSRP), Utah (7.7% off MSRP). Regional dealer competition, inventory levels, and state tax policies all affect local pricing.
How often is CarWhere market data updated?
CarWhere market data is updated hourly. New verified buyer transactions are added daily. All statistics on this page are computed from real deal sheets submitted by verified buyers — not estimates, dealer ads, or algorithmic projections.