CarWhere Research · November 2026 edition
CarWhere Automotive Market Pulse
As of November 3, 2026, CarWhere is tracking 1,590,065 advertised new listings across 28 U.S. metros, with a median metro advertised discount of 3.7% off MSRP and a mean of 83 days on market. Across 224 verified purchases in the last 90 days, buyers averaged 5.2% off MSRP — the advertised number is the opening position, not the closing one.
Snapshot data captured through November 3, 2026
By CarWhere Research · Market data & verified-buyer analysis
Advertised price / discount — what a dealer lists before any negotiation. CarWhere verified buyer-paid price — the negotiated price a real buyer actually paid, taken from purchase paperwork submitted to and reviewed by CarWhere. This study never mixes the two.
National picture
Aggregates combine the freshest snapshot from each metro with live data (past 14 days); a condition is published only once at least 5 metros report. All figures are advertised.
New
- Advertised listings tracked
- 1,590,065 across 28 metros
- Median metro mean advertised price
- $52,392
- Median metro advertised discount
- 3.7% off MSRP
- Mean days on market
- 83 days
Used
- Advertised listings tracked
- 1,019,241 across 22 metros
- Median metro mean advertised price
- $28,767
- Mean days on market
- 99 days
Certified Pre-Owned
- Advertised listings tracked
- 106,887 across 29 metros
- Median metro mean advertised price
- $40,822
- Mean days on market
- 68 days
What verified buyers actually paid
Across 224 verified purchases reviewed by CarWhere in the last 90 days, buyers averaged 5.2% off MSRP (median 4.8%). These are negotiated buyer-paid outcomes from purchase paperwork — nationwide, all models pooled — and are never mixed with the advertised figures above.
Metro by metro: the new market
| Metro | Listings tracked | Mean advertised price | Median advertised discount | Mean days on market | Captured |
|---|---|---|---|---|---|
| New York, NY | 178,020 | $53,992 | 85.15% | 74 days | October 24, 2026 |
| San Diego, CA | 178,011 | $53,406 | 3.75% | 82 days | October 24, 2026 |
| Chicago, IL | 97,148 | $51,529 | 3.3% | 83 days | October 25, 2026 |
| Dallas, TX | 97,062 | $52,989 | 5.3% | 81 days | October 23, 2026 |
| Houston, TX | 90,237 | $54,480 | 1.4% | 96 days | November 3, 2026 |
| Miami, FL | 84,997 | $52,060 | 2.15% | 84 days | October 28, 2026 |
| Charlotte, NC | 80,996 | $53,084 | 5.9% | 88 days | October 23, 2026 |
| Washington, DC | 80,601 | $53,109 | 2.7% | 75 days | October 28, 2026 |
| Philadelphia, PA | 78,831 | $52,357 | 1.3% | 84 days | October 23, 2026 |
| Richmond, VA | 75,105 | $51,525 | 2.5% | 78 days | October 23, 2026 |
| Atlanta, GA | 65,845 | $54,108 | 3.45% | 89 days | November 3, 2026 |
| Tampa, FL | 60,414 | $52,629 | — | 85 days | October 26, 2026 |
| Orlando, FL | 50,466 | $51,299 | — | 80 days | October 22, 2026 |
| Jacksonville, FL | 47,430 | $51,888 | 3.7% | 91 days | October 23, 2026 |
| Nashville, TN | 43,277 | $52,836 | 15.2% | 76 days | October 21, 2026 |
| Denver, CO | 36,374 | $55,576 | — | 83 days | October 27, 2026 |
| St. Louis, MO | 32,378 | $50,679 | 5.65% | 87 days | October 23, 2026 |
| Columbus, OH | 28,314 | $51,405 | 6.8% | 84 days | October 23, 2026 |
| Milwaukee, WI | 27,732 | $49,884 | 5.7% | 83 days | October 23, 2026 |
| Portland, OR | 26,435 | $52,460 | — | 82 days | October 23, 2026 |
| Charleston, SC | 25,862 | $53,178 | 1.7% | 84 days | November 3, 2026 |
| Kansas City, MO | 24,957 | $52,316 | 7.6% | 87 days | October 24, 2026 |
| Indianapolis, IN | 24,171 | $49,708 | — | 75 days | October 27, 2026 |
| Oklahoma City, OK | 17,661 | $53,118 | 3.1% | 81 days | October 30, 2026 |
| Louisville, KY | 13,751 | $51,416 | 1.05% | 89 days | October 22, 2026 |
| Birmingham, AL | 12,509 | $52,040 | 3.8% | 85 days | October 27, 2026 |
| Memphis, TN | 11,457 | $52,426 | 6.8% | 80 days | October 24, 2026 |
| Raleigh, NC | 24 | $52,041 | — | 88 days | October 31, 2026 |
Takeaways
- New: the median metro advertised discount is 3.7% off MSRP across 28 metros (1,590,065 tracked listings).
- New listings average 83 days on market across tracked metros — lot time a negotiator can point at.
- Used listings average 99 days on market across tracked metros — lot time a negotiator can point at.
- Certified Pre-Owned listings average 68 days on market across tracked metros — lot time a negotiator can point at.
- Deepest advertised new-car discounts among tracked metros: New York, NY at a median 85.15% off MSRP.
- Verified buyers closed at 5.2% off MSRP on average (median 4.8%) across 224 purchases in the last 90 days — nationwide, all models pooled.
How CarWhere calculated this
National figures combine the freshest condition-level snapshot from each curated metro (aggregate statistics distilled from live inventory searches run on CarWhere, refreshed continuously; 14-day freshness window; one snapshot per metro so no double counting). Verified buyer-paid figures come from purchase paperwork submitted by real buyers and reviewed by CarWhere — last-90-day window, published only above 25 samples, obvious data-entry errors excluded. Advertised and buyer-paid figures are never mixed. Read the full method on the CarWhere Index methodology page.
Suggested attribution: “Source: CarWhere market tracking, November 2026.”