2010 Toyota Prius Reliability
The 2010 Toyota Prius has 2,823 owner complaints and 10 recall campaigns on file with NHTSA, most often about service brakes and speed control / throttle. Compared with other Prius model years, it rates as a year to avoid: its complaint rate runs well above the Prius's typical year.
By CarWhere Research · Updated 2026-11-04 · Source: NHTSA
2,823
NHTSA owner complaints
10
Recall campaigns
183
Complaints citing a crash
13
Complaints citing a fire
2010 Toyota Prius complaints by component
Owner complaints filed with NHTSA for the 2010 model year, filed between 2009 and 2026. A complaint can name more than one component.
| Component | Complaints | Share of complaints |
|---|---|---|
| Service brakes | 1,939 | 69% |
| Speed control / throttle | 287 | 10% |
| Electrical system | 192 | 7% |
| Exterior lighting | 149 | 5% |
| Engine | 140 | 5% |
| Unknown or other | 108 | 4% |
| Air bags | 84 | 3% |
| Powertrain / transmission | 79 | 3% |
2010 Toyota Prius recalls
10 recall campaigns on NHTSA record for the 2010 model year, by the date NHTSA received the manufacturer's report. Recall repairs are free at a dealer.
| NHTSA campaign | Date | Component | Summary |
|---|---|---|---|
| 10V036000 | Feb 3, 2010 | Equipment — other / labels | Southeast Toyota is recalling certain model year 2005-2011 passenger vehicles for failing to comply with the requirements of federal motor vehicle safety standard no. 110, "tire selection and rims." these vehicles were sold without the requisite load carrying… |
| 10V035000 | Feb 3, 2010 | Equipment — other / labels | Gulf states Toyota is recalling certain model year 2005-2010 vehicles for failing to comply with the requirements of federal motor vehicle safety standard no. 110, "tire selection and rims." these vehicles were sold between September 1, 2005 and June 2, 2008… |
| 10V039000 | Feb 9, 2010 | Service brakes — antilock / control unit/module | Toyota is recalling certain model year 2010 Toyota Prius and lexus hs250h passenger vehicles. Customers have experienced inconsistent brake feel after abs actuation during slow and steady application of the brakes on rough or slick road surfaces. Stopping… |
| 13V014000 | Jan 16, 2013 | Air bags — frontal / sensor/control module-inactive | Southeast Toyota Distributors, LLC (SET) is recalling certain models interspersed through model years 2009 through 2013 as follows: model year 2009-2012 Tacoma, 4Runner, Camry, Camry Hybrid, Prius, and RAV4; model year 2009-2010 Avalon, FJ Cruiser, and… |
| 13V235000 | Jun 5, 2013 | Service brakes | Toyota is recalling certain model year 2010 Prius vehicles manufactured March 31, 2009, through October 9, 2009; and model year 2010 Lexus HS250h vehicles manufactured June 19, 2009, through October 9, 2009. Nitrogen gas from a component of the brake booster… |
| 14V053000 | Feb 12, 2014 | Hybrid propulsion system — inverter | Toyota is recalling certain model year 2010 through 2014 Prius vehicles. In the affected vehicles, the Intelligent Power Module (IPM) inside the inverter module (a component of the hybrid system) contains transistors that may become damaged from high… |
| 14V743000 | Nov 19, 2014 | Seats — front assembly / seat heater/cooler | Southeast Toyota Distributors, LLC (SET) is recalling certain model year 2010-2011 Prius and Corolla, 2009-2011 Venza, 2006-2010 Avalon, 2007-2010 FJ Cruiser, 2005-2011 Sienna and Sequoia, 2006-2011 Tacoma 4x2 and 4x4, Camry, Highlander, Tundra 4x2 and 4x4,… |
| 16V396000 | Jun 2, 2016 | Seats — front assembly / seat heater/cooler | Southeast Toyota Distributors, LLC (SET) is recalling certain 2005-2011 4Runner, Highlander, Sequoia, and Sienna, 2005-2010 Avalon and Tundra, 2006-2008 Camry Solara, 2006-2010 Highlander hybrid, 2006-2011 Rav4 and Tacoma, 2007-2010 FJ Cruiser, 2007-2011… |
| 16V487000 | Jun 30, 2016 | Air bags — side/window | Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain model year 2010-2012 Toyota Prius, 2010 and 2012 Toyota Prius Plug-in Hybrid, and 2011-2012 Lexus CT200h vehicles. A weld in the curtain shield air bag inflator may crack causing one or… |
| 18V684000 | Oct 4, 2018 | Hybrid propulsion system | Toyota Motor Engineering & Manufacturing (Toyota) is recalling certain 2010-2014 Toyota Prius and 2012-2014 Toyota Prius V vehicles. Excessive voltage in the Intelligent Power Module (IPM) within the inverter may cause the hybrid system to shut down, causing… |
How the 2010 compares with nearby Prius years
Verdicts come from CarWhere's year-by-year Prius analysis where it covers the year, otherwise from the years shown here.
| Model year | Complaints | Recalls | Most-reported area | Verdict |
|---|---|---|---|---|
| 2008 | 1,497 | 4 | Exterior lighting | Avoid |
| 2009 | 502 | 6 | Service brakes | Avoid |
| 2010 (this page) | 2,823 | 10 | Service brakes | Avoid |
| 2011 | 523 | 6 | Service brakes | Avoid |
| 2012 | 688 | 6 | Service brakes | Avoid |
Complaints are unverified owner reports filed with NHTSA and are not adjusted for how many of each year were sold, so they compare years of the same model rather than different models.
The 2010 Toyota Prius on the used market
- 109 of 645 2010 Toyota Prius listings in CarWhere's lifespan study showed 200,000 miles or more.
What to check on a used 2010 Toyota Prius
- Brakes: check pedal feel, pulling and grinding, and look at rotor and pad wear; ask when the brake fluid was last changed.
- Throttle and speed control: check for surging, hesitation or a reduced-power warning, and test cruise control.
- Electrical: test every light, window, lock, the infotainment screen and the charging system; scan for stored fault codes.
- Lights: check headlights (low and high), brake lights and turn signals; condensation inside the housings is worth noting.
- Recalls: confirm each of the 10 campaigns above was completed on this VIN; open recalls are repaired free at a dealer.
- History: run the VIN for salvage, theft and odometer records, and have an independent mechanic inspect the car before you pay.
Check this exact car
Any 2010 Toyota Prius can be better or worse than its model year. The CarWhere Used Car Report checks one VIN for salvage records, salvage-auction records (with damage photos when the auction published them), stolen-vehicle records, the odometer trail and its listing and price history since 2015. Free preview first; the full report is $12.99, one time.
2010 Toyota Prius reliability FAQ
Is the 2010 Toyota Prius reliable?
The 2010 Toyota Prius has 2,823 owner complaints and 10 recall campaigns on file with NHTSA, most often about service brakes and speed control / throttle. Compared with other Prius model years, it rates as a year to avoid: its complaint rate runs well above the Prius's typical year.
What are the most common 2010 Toyota Prius problems?
The most-reported problem areas in NHTSA owner complaints for the 2010 Toyota Prius are service brakes (1,939), speed control / throttle (287), electrical system (192), exterior lighting (149). One complaint can name more than one component.
Does the 2010 Toyota Prius have recalls?
NHTSA lists 10 recall campaigns for the 2010 Toyota Prius, including 10V036000 (equipment — other / labels) and 10V035000 (equipment — other / labels). Recall repairs are free at a dealer, and whether one was done is tracked by VIN.
How does the 2010 Toyota Prius compare with the 2009 and 2011 models?
By NHTSA records, the 2009 has 502 complaints and 6 recalls (avoid); the 2011 has 523 complaints and 6 recalls (avoid). The 2010 has 2,823 complaints and 10 recalls.
How do I check a specific used 2010 Toyota Prius?
Run its VIN. The CarWhere Used Car Report checks one VIN for salvage records, salvage-auction records (with damage photos when the auction published them), stolen-vehicle records, the odometer trail and its listing and price history since 2015, with a free preview first and the full report at $12.99, one time. Pair it with an independent pre-purchase inspection.
More Toyota Prius research
Sources: NHTSA Office of Defects Investigation owner complaints (all body-style listings for the 2010 Prius, de-duplicated by complaint number) and NHTSA recall campaigns, retrieved 2026-11-04.