What should you pay for a 2026 Audi A6?
Based on 33 verified buyer transactions, a strong target price for a 2026 Audi A6 is 5% to 7% off MSRP before taxes and registration. The average buyer pays $67,568, though results vary by trim, region, timing, and dealer fees.
Avg discount
6.2%
off MSRP
Avg selling price
$67,568
before taxes & fees
Verified deals
33
real transactions
Last updated
Jul 8
2026
Price range from verified transactions
Best deals
$63,811
Typical
$67,670
High end
$71,090
MSRP: $72,079
Pricing breakdown
| Average MSRP | $72,079 |
| Average selling price | $67,568 |
| Average dealer discount | $4,511 |
| Average discount % | 6.2% off MSRP |
| Best deals (10th percentile) | $63,811 |
| Typical price (median) | $67,670 |
| High end (90th percentile) | $71,090 |
| Sample size | 33 verified deals |
| Rebates included in price? | No — selling price is before rebates |
| Deal types | 33 purchase |
By trim
Base
10 deals
$67,576
7.1% off
Premium Plus
4 deals
$67,361
7.2% off
Sedan
3 deals
$66,828
7.8% off
Base (s Tronic)
3 deals
$69,284
4.2% off
Premium
2 deals
$65,491
4.0% off
Premium Plus Quattro
2 deals
$68,835
2.7% off
quattro Premium Plus
1 deal
$64,744
10.7% off
Sedan Premium Plus
1 deal
$67,744
6.6% off
Market context
Dealers are actively discounting the 2026 Audi A6, with buyers averaging 6.2% off MSRP. This suggests healthy inventory and room to negotiate. Verified selling prices range from $63,811 to $71,090, with a typical transaction around $67,670.
Negotiation tips
Target 6–8% off MSRP based on current market data for the A6.
Ask for an itemized out-the-door (OTD) quote before visiting the dealership. Compare at least 3 dealers remotely.
End of month and end of quarter often yield better deals as dealers push to hit volume targets.
Watch for dealer add-ons like paint protection, VIN etching, and nitrogen fills. These are negotiable or should be declined.
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