Approximate on-screen swatch (#B5121B) — not a paint formula.
BMW · Red · solid
BMW Imola Red
By CarWhere Research · Updated
Imola Red is a solid red BMW paint with heritage roots, recorded under paint code 405. One of three body colors for the 2019 BMW M4 Edition ///M Heritage. Its approximate on-screen hex is #B5121B — a screen match, not a paint formula. To confirm a specific car left the factory in Imola Red, check that car's build sheet by VIN.
| Official name | Imola Red |
|---|---|
| Also searched as | Imola Red II, Imola Rot, BMW 405 |
| Color family | Red |
| Finish | solid |
| Paint code | 405 (Imola Red II (supplier reference))[1] |
| Program | Heritage color |
| Approximate hex | #B5121B· RGB 181, 18, 27 · on-screen approximation |
Where Imola Red has been offered
About Imola Red
Imola Red is a bright, non-metallic red named after the Italian circuit. It is closely tied to late-1990s and 2000s M cars and has returned on anniversary and heritage editions such as the M4 Edition ///M Heritage and the 50 Jahre BMW M models. BMW lists it among the colors that represent eras of M history.
Imola Red hex code
The closest on-screen match we use for Imola Red is #B5121B (RGB 181, 18, 27). Treat it as an approximation for design work: solid paint shifts with light and viewing angle, and no hex value can reproduce it. For paint, use the factory code (405) recorded for the specific car.
Was this BMW built in Imola Red?
Check a specific BMW's factory paint and options by VIN. The build sheet shows the exterior color and interior trim recorded for that car, plus installed options and packages when the build data includes them. The availability check is free — $9.99 only if we find build data for that exact VIN. No subscription.
Colors similar to Imola Red
Nearest red shades by approximate on-screen color.
More BMW red colors
Frequently asked questions
What is the paint code for BMW Imola Red?
Imola Red is documented under BMW paint code 405. Codes can differ by model year and supplier, so for touch-up paint match the code recorded for your exact car — it appears on the car's build documentation and in its VIN build data.
What is the Imola Red hex code?
#B5121B (RGB 181, 18, 27) is CarWhere's approximate on-screen match for Imola Red. It is a screen approximation, not a paint formula — real solid paint changes with light, and a body shop mixes from the factory code, not a hex value.
Which BMW models were offered in Imola Red?
One of three body colors for the 2019 BMW M4 Edition ///M Heritage. Offered on the 2022 '50 Jahre BMW M' M3/M4 edition models. Supplier lists Imola Red II on 1999–2015 models incl. E46 M3, Z3, M Roadster/Coupe and later M4. Availability varies by market and model year; the build sheet for a specific VIN shows the color that car was actually built in.
Is Imola Red a standard or special-order BMW color?
Imola Red is a heritage color tied to BMW's history; availability on current models depends on the model and market.
How can I check if a BMW was originally painted Imola Red?
Run its 17-character VIN through the BMW build sheet. The availability check is free; if build data exists for that exact VIN, the $9.99 report shows the exterior color and interior trim recorded for the car, plus installed options and packages when the build data includes them.
Sources
Primary sources are the manufacturer's own media and configurator pages; secondary sources are automotive media and paint references.
- Imola Red II (405) — PaintScratch (touch-up paint supplier) (secondary source)
- The BMW M4 Edition ///M Heritage (Sep 2019) — BMW Group PressClub / Newsroom
- 50 Jahre BMW M: the BMW M3 and BMW M4 edition models (May 2022) — BMW Group PressClub / Newsroom
- BMW M GmbH is setting marks for the start of the anniversary year (Nov 2021) — BMW Group PressClub / Newsroom
Related
Independent reference; not affiliated with BMW AG.