Rare Car Colors
By CarWhere Research · Updated
The rarest car colors are purple, pink, yellow and orange. Across 2,213,921 new cars listed for sale in the US (260 models), those four together are just 0.3% of cars, while white, black, grey and silver make up 82.0%. Special-order exotic paints such as Lamborghini Ad Personam or McLaren MSO colors are rarer still.
Car colors ranked by how common they are
| Color family | Listings | Share |
|---|---|---|
| White | 678,947 | 31.7% |
| Black | 471,542 | 22.0% |
| Gray | 463,231 | 21.6% |
| Blue | 170,529 | 8.0% |
| Silver | 141,096 | 6.6% |
| Red | 132,059 | 6.2% |
| Green | 41,298 | 1.9% |
| Beige | 22,599 | 1.1% |
| Brown | 9,050 | 0.4% |
| Gold | 4,593 | 0.2% |
| Orange | 3,234 | 0.1% |
| Yellow | 1,357 | 0.06% |
| Purple | 547 | 0.03% |
| Pink | 407 | 0.02% |
Source: CarWhere live US new-car inventory, aggregated from licensed vehicle-data providers (2026-10-22). Shares are of listings with a classified base color.
Where rare colors actually show up
Models with the highest share of each rare color family in current inventory (models with at least 300 listings).
Green
| Model | Green listings | Share of model |
|---|---|---|
| 2026 MINI Hardtop 2 Door | 169 | 20.1% |
| 2026 Land Rover Defender | 927 | 16.8% |
| 2026 Dodge Charger | 997 | 13.4% |
| 2026 Audi Q3 | 749 | 12.8% |
| 2026 Porsche 911 | 70 | 11.9% |
Brown
| Model | Brown listings | Share of model |
|---|---|---|
| 2026 Toyota Tacoma | 4,079 | 8% |
| 2026 Toyota Crown Signia | 325 | 7.9% |
| 2026 Nissan Sentra | 356 | 6.8% |
| 2026 Nissan KICKS | 459 | 6.3% |
| 2026 Land Rover Discovery | 54 | 5.1% |
Gold
| Model | Gold listings | Share of model |
|---|---|---|
| 2026 Mazda CX-70 | 322 | 7.5% |
| 2026 MINI Convertible | 56 | 6.4% |
| 2026 Jeep Grand Cherokee L | 486 | 5.4% |
| 2026 Land Rover Range Rover Velar | 106 | 5.1% |
| 2026 Jeep Wrangler 4-Door | 974 | 3.8% |
Orange
| Model | Orange listings | Share of model |
|---|---|---|
| 2026 Honda Passport | 498 | 6.7% |
| 2026 Hyundai Kona | 159 | 4.5% |
| 2026 Cadillac OPTIQ | 16 | 4.2% |
| 2026 Chevrolet Corvette | 20 | 3.9% |
| 2026 KIA Seltos | 45 | 3.4% |
Yellow
| Model | Yellow listings | Share of model |
|---|---|---|
| 2026 Subaru Impreza | 137 | 5.4% |
| 2026 Chevrolet Corvette | 23 | 4.5% |
| 2026 Hyundai Kona | 135 | 3.8% |
| 2026 MINI Hardtop 2 Door | 31 | 3.7% |
| 2026 Subaru BRZ | 10 | 3.2% |
Purple
| Model | Purple listings | Share of model |
|---|---|---|
| 2026 Subaru WRX | 209 | 4.8% |
| 2026 Porsche Taycan | 21 | 2.5% |
| 2026 Volvo XC60 | 91 | 1.7% |
| 2026 Chevrolet Corvette | 7 | 1.4% |
| 2026 Jeep Grand Wagoneer | 32 | 0.4% |
Pink
| Model | Pink listings | Share of model |
|---|---|---|
| 2026 Jeep Wrangler 4-Door | 351 | 1.4% |
| 2026 Jeep Wrangler 2-Door | 26 | 0.5% |
| 2026 Mazda Mazda3 | 17 | 0.2% |
| 2026 Honda Accord | 13 | 0% |
Rare exotic paints: special-order and limited colors
12 colors in CarWhere's exotic and luxury color reference are documented as special-order (Ad Personam, MSO, BMW Individual and similar) or limited-edition paints.
Frequently asked questions
What is the rarest car color?
By share of new cars for sale in the US, purple is the rarest base color at 0.03% of color-classified listings, followed by pink, yellow and orange. Among individual paints, special-order colors built for a handful of cars are rarer, but manufacturers rarely publish per-color production counts.
What are the most common car colors?
White, black, grey and silver account for 82.0% of the 2,213,921 new cars in CarWhere's live US listing data. White alone is 31.7%.
Are rare colors harder to find on the used market?
Yes, by definition: if a color is a fraction of a percent of new cars, it is a similar fraction of used inventory a few years later. On performance and exotic models, bright colors are far more common than on mainstream cars, so they are easier to find there.
How do I confirm a used car was originally a rare factory color?
Check the car's build sheet by VIN. On the brand build sheets CarWhere offers, the availability check is free; if build data exists for that VIN, the $9.99 report shows the factory exterior color and interior trim recorded for the car.