Audi S5 Price Summary
As of , the average Audi S5 sells for $65,441, based on 8 verified buyer transactions on CarWhere. Buyers are negotiating an average of 7.1% off MSRP. Prices range from $64,135 to $69,385.
All Audi Models
How Much Should You Pay for a Audi S5?
Avg Discount
7.1%
off MSRP
Price Range
$64k
to $69k
Verified Deals
8
real buyers
Updated
Audi S5 Market Analysis
The Audi S5 is one of the more negotiable models on the market right now, with verified buyers averaging 7.1% off MSRP. Based on 8 verified transactions, prices range from $64,135 to $69,385, with an average selling price of $65,441.
By CarWhere Editorial · Updated April 2026 · Based on verified buyer transaction data
Audi S5: Pros and Cons for Buyers
Pros
- +Strong negotiability — buyers average 7.1% off MSRP
- +8 verified buyer transactions to benchmark your deal
- +Wide price range across trims gives budget flexibility
Cons
- -2 NHTSA recalls on file — verify completion before purchase
What Should You Pay for a Audi S5?
On a $70,948 MSRP, here's what a competitive price looks like based on 8 verified buyer transactions:
★Great Deal
$62,292
12.2% off MSRP
✓Good Deal
$64,988
8.4% off MSRP
~Fair Deal
$66,407
6.4% off MSRP
Based on 8 verified buyer transactions. Aim for the "Great Deal" price or lower.
Audi S5 Price by Trim
Pricing varies significantly by trim level. Here's what verified buyers paid for each Audi S5 trim:
| Trim | # Deals | Avg Price |
|---|---|---|
| Base | 7 | $64,877 |
Audi S5 Price Distribution
Where most Audi S5 transactions land. The highlighted bar contains the average selling price.
$64k–$66k
6
$66k–$68k
1
$68k–$70k
1
Average price bucket ($65,441)
Audi S5: Invoice Price vs. MSRP vs. What Buyers Pay
The dealer invoice price is what the dealership pays the manufacturer — typically 5–8% below MSRP. But the real number that matters is the transaction price: what buyers actually pay after negotiation. Verified Audi S5 buyers are currently paying 7.1% off MSRP on average, which often lands between invoice and sticker price.
Dealer holdback, volume bonuses, and manufacturer incentives mean the true cost to the dealer is lower than invoice. Focus on the transaction price — not invoice — as your negotiation target. Learn more about car invoice pricing.
Audi S5 Price Paid Data
Based on 8 verified buyer transactions on CarWhere, the Audi S5 is selling between $64,135 and $69,385, with an average transaction price of $65,441. The average buyer is paying 7.1% below MSRP.
Average Audi S5 Discount Off MSRP
Most Audi S5 buyers are seeing discounts around 5–9% off MSRP based on current market conditions. Deals above 11% are considered excellent in today's market.
The discount you can negotiate depends on several factors: dealer inventory levels, time of month, regional demand, and available manufacturer incentives. Use the deals below to benchmark your negotiation.
Is This a Good Deal for a Audi S5?
A good deal on a Audi S5 is one that matches or beats what other verified buyers have paid. With an average transaction price of $65,441, any deal at 7% or more off MSRP is competitive. If you're being offered less than 5% off, you have room to negotiate.
Don't guess what to pay for a Audi S5.
CarWhere shows you what real buyers paid — so you negotiate with data, not hope. Upload your dealer quote for instant AI analysis, or browse verified deals to find your target price.
Audi S5 Pricing by Location
Audi S5 prices vary significantly by location. States with more dealer competition typically offer better discounts. Click your state to see local Audi S5 pricing data.
Audi S5 Deals by Year
Browse Audi S5 deals by model year to compare pricing across different years:
How Buyers Negotiated Their Audi S5 Price
The deals below represent actual transactions from verified Audi S5 buyers. Each deal shows the final price paid, giving you real market data to use in your own negotiation. With 8 verified deals to reference, you'll know exactly what price to target.
Good Deal
$2,5003.5% off MSRP
$69,385selling price
2025 AUDI S5
Premium Plus
MSRP $71,885
LA
View DealExcellent Deal
$6,5009.2% off MSRP
$64,135selling price
2025 AUDI S5
MSRP $70,635
NC
View DealExcellent Deal
$6,5009.2% off MSRP
$64,135selling price
2025 Audi S5
MSRP $70,635
NC
View DealGreat Deal
$5,0057.1% off MSRP
$64,135selling price
2025 Audi S5
MSRP $70,635
NC
View DealGreat Deal
$4,0045.6% off MSRP
$66,881selling price
2025 Audi S5
MSRP $71,885
MO
View DealGreat Deal
$4,9447.0% off MSRP
$64,691selling price
2025 Audi S5
MSRP $70,635
NC
View DealGot a Audi S5 quote from a dealer?
Upload it to DealDrive and we'll compare it line-by-line against these verified deals. You'll know exactly if your price is competitive — or if you should push back.
Analyze my quoteAudi S5 Safety Data
Source: National Highway Traffic Safety Administration (NHTSA)
Recalls
2
NHTSA campaigns
Complaints
4
NHTSA complaints filed
Top Complaint Areas (4 total complaints)
Electrical system
2
50%
Suspension
1
25%
Wheels
1
25%
Unknown or other
1
25%
Engine
1
25%
Vehicle speed control
1
25%
Based on consumer complaints filed with NHTSA. Not all complaints indicate a defect.
Active Recalls
Campaign 25V638000
SEAT BELTS:FRONT:RETRACTOR
Volkswagen Group of America, Inc. (Volkswagen) is recalling certain 2025 GTI, Golf R, Audi A5, A6 Sportback E-Tron, S5, S6 Sportback E-Tron, 2026 Q4 Sportback E-Tron, and Q4 E-Tron vehicles. The torsion bar in one or both front seat belt retractors may have been damaged during production.
Remedy: Dealers will replace one or both front seat belts, free of charge. Owner notification letters were mailed October 30, 2025, and October 31, 2025. Owners may contact Audi at 1-800-253-2834 or Volkswage...
Campaign 25V899000
SEAT BELTS:REAR/OTHER:RETRACTOR
Volkswagen Group of America, Inc. (Audi) is recalling certain 2025 SQ6 E-Tron, SQ6 Sportback E-Tron, Q6 Sportback E-Tron, A6, A5, A6 Sportback E-Tron, Q6 E-Tron, S5, and S6 Sportback E-Tron vehicles. The automatic locking retractor may fail to engage when a child seat is installed using the seat belt. As such, these vehicles fail to comply with the requirements of Federal Motor Vehicle Safety Standard (FMVSS) numbers 208, "Occupant Crash Protection" and 209, "Seat Belt Assemblies."
Remedy: Dealers will inspect and replace the right and left rear seat belt assembly as necessary, free of charge. Owner notification letters were mailed February 16, 2026. Owners may contact Audi customer ser...
Audi S5 Verified Transactions
| Year | Price | Discount |
|---|---|---|
| 2025 | $69,385 | 3.5% |
| 2025 | $64,135 | 9.2% |
| 2025 | $64,135 | 9.2% |
| 2025 | $64,135 | 9.2% |
| 2025 | $66,881 | 7.0% |
| 2025 | $64,691 | 8.4% |
| 2025 | $64,691 | 8.4% |
| 2025 | $65,474 | 7.3% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
Audi S5 Pricing FAQs
What is a good price for a Audi S5?
Verified buyers are paying an average of $65,441 for the Audi S5, based on 8 transactions. Prices range from $64,135 to $69,385 depending on trim, options, and location. Paying at or below the average puts you in a strong position.
How much can you negotiate on a Audi S5?
Buyers are negotiating an average of 7.1% off MSRP on the Audi S5. In competitive markets, discounts reach 10% or more. Your leverage depends on dealer inventory, time of purchase, and how many quotes you collect before committing.
Is MSRP a good deal on a Audi S5?
Paying MSRP leaves money on the table. Verified buyers are paying an average of 7.1% below MSRP for the Audi S5. Unless the vehicle has extremely limited availability, negotiating below sticker is standard and expected.
What affects Audi S5 pricing the most?
Four factors drive Audi S5 pricing: (1) Trim and options — higher trims have larger dollar discounts but similar percentage savings; (2) Location — markets with multiple competing dealers produce better prices; (3) Timing — end of month, quarter, and model year offer the most leverage; (4) Dealer inventory — vehicles on the lot 60+ days are significantly more negotiable.
What should I pay for a Audi S5?
Based on 8 verified transactions, aim for $65,441 or less for a Audi S5. Great deals come in at 10.1%+ below MSRP. Use the deal tier breakdown above to see where your offer falls relative to other buyers.
What did people pay for a Audi S5?
Verified buyers paid between $64,135 and $69,385 for a Audi S5, with an average of $65,441. The average negotiated discount was 7.1% off MSRP. Browse the verified deals on this page to see individual transactions.
What is the dealer invoice price on a Audi S5?
Dealer invoice price — what the dealer pays the manufacturer — is typically 5-8% below MSRP for the Audi S5. However, invoice isn't the full picture: holdback, volume bonuses, and incentives lower the dealer's true cost further. Focus on the verified transaction price rather than invoice when negotiating.
Is now a good time to buy a Audi S5?
Current Audi S5 discounts average 7.1% off MSRP, which represents a healthy buyer's market. End of month and end of quarter offer the best timing. Manufacturer incentives can shift monthly — check the current deals on this page for the latest pricing.
About This Data
Based on 8 verified buyer-submitted transactions. All prices come from real deal sheets uploaded after purchase — not estimates or dealer ads. Last updated . Learn about our data.
Audi S5 Deals by Month
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Last updated: . Based on 8 verified buyer deals.