2026–27 Ford Bronco Sport vs Toyota RAV4: We Compared the Data
By the CarWhere Vehicle Data Team · Updated November 8, 2026 · how we score
Our pick: the RAV4 — it leads our weighted scorecard 6.5–0 across 7 categories, winning on better 5-year value retention (63.7% vs 52.9%) and better fuel economy (43 mpg vs 27 mpg best EPA combined). The Bronco Sport doesn't win a category on our scorecard; it makes sense mainly if you find a meaningfully better deal on one locally.
Scorecard: Bronco Sport 0 pts · RAV4 6.5 pts across 7 scored categories.
The scorecard
| Category (weight) | 2027 Bronco Sport | 2026 RAV4 | Winner |
|---|---|---|---|
| Starting MSRP (2) | $32,190 | $31,900 | Tie |
| NHTSA complaints per 1,000 sold (2) | — | 0.18 | No data |
| 5-year value retained (1.5) | 52.9% | 63.7% | RAV4 |
| Best EPA combined (1.5) | 27 mpg | 43 mpg | RAV4 |
| Most horsepower available (1) | 250 hp | 324 hp | RAV4 |
| Max towing (1) | 2,700 lb | 3,500 lb | RAV4 |
| Cargo behind rear seats (1) | 32.5 cu ft | 37.8 cu ft | RAV4 |
| Standard seats (1) | — | 5 | No data |
| Median discount verified buyers got (1) | — | 2.2% off MSRP | No data |
| Recalls, 2023–2025 model years (0.5) | 21 | 5 | RAV4 |
| Weighted points | 0 | 6.5 | RAV4 |
Which one we'd buy, and for whom
- Commuter. Commuters: the RAV4 — 43 mpg vs 27 mpg (best EPA combined).
- Family. Families: the RAV4 — 37.8 cu ft vs 32.5 cu ft (cargo behind rear seats).
- Budget. Tight budgets: it's a wash — Bronco Sport $32,190 vs RAV4 $31,900 (starting MSRP). Used, the median asking price is $25,175 for the Bronco Sport vs $28,621 for the RAV4.
- Resale. Resale-minded buyers: the RAV4 — 63.7% vs 52.9% (5-year value retained).
- Towing. Towing: the RAV4 — 3,500 lb vs 2,700 lb (max towing).
Price: sticker and what buyers paid
The Bronco Sport starts at $32,190 and tops out at $37,255; the RAV4 runs $31,900 to $48,500 (manufacturer MSRP, before destination). Verified RAV4 buyers paid a median 2.2% off MSRP across 70 deals; the CarWhere Index target is 4.2% off. Used, the median asking price is $25,175 for the Bronco Sport and $28,621 for the RAV4 (all model years, US dealer listings).
Reliability: NHTSA complaints and recalls
- Bronco Sport: a complaint rate per 1,000 sold isn't available yet.
- RAV4: 0.18 NHTSA owner complaints per 1,000 sold (2015–2022 sales years; 98th percentile among the SUVs we track).
- Recall campaigns touching the 2023–2025 model years: Bronco Sport 21, RAV4 5.
Latest rated model years on our years-to-avoid pages: Bronco Sport 2023 (caution), 2024 (solid), 2025 (solid).
Complaint rates are owner complaints filed with NHTSA divided by vehicles sold — a federal-data signal, not a survey score.
Specs side by side
| 2027 Bronco Sport | 2026 RAV4 | |
|---|---|---|
| Starting MSRP (base trim) | $32,190 | $31,900 |
| Top-trim MSRP | $37,255 | $48,500 |
| Horsepower | 180–250 hp | 226–324 hp |
| Max torque | 280 lb-ft | 170 lb-ft |
| EPA combined | 23–27 mpg | 38–43 mpg (hybrid avail.) |
| Max towing | 2,700 lb | 3,500 lb |
| Max payload | — | 1,340 lb |
| Seats (standard / max) | — / 5 | 5 / 5 |
| Cargo behind rear seats | 32.5 cu ft | 37.8 cu ft |
Automaker-published figures; EPA ratings from fueleconomy.gov. "—" = not published.
Size
| Bronco Sport | RAV4 | |
|---|---|---|
| Length | 173.1 in | 181 in |
| Width | 74.3 in | 73 in |
| Height | 70.4 in | 66.5 in |
| Wheelbase | 105.1 in | 105.9 in |
| Ground clearance | — | 8.1 in |
Resale: 5-year value retained
A 5-year-old (2021) Bronco Sport lists for a median $20,067 — 52.9% of today's median new price of $37,928. A 5-year-old (2021) RAV4 lists for a median $26,414 — 63.7% of today's median new price of $41,446.
Shop both
- See 2,129 new 2027 Ford Bronco Sports for sale →Median listed price $37,475 · updated Nov 7, 2026
- See new 2026 Toyota RAV4s for sale →
Negotiating either one?
CarWhere PRO ($12.99/mo) shows the 75th-percentile target price for your exact trim and zip, comparable nearby deals, and an AI quote analyzer. See PRO → · Checking a specific used one? The $9.99 Full VIN Report covers the federal record + original window sticker.
More on the Ford Bronco Sport
More on the Toyota RAV4
Related head-to-heads
FAQ
Is the Bronco Sport better than the RAV4?
On our data, no — the RAV4 comes out ahead. Our pick: the RAV4 — it leads our weighted scorecard 6.5–0 across 7 categories, winning on better 5-year value retention (63.7% vs 52.9%) and better fuel economy (43 mpg vs 27 mpg best EPA combined). The Bronco Sport doesn't win a category on our scorecard; it makes sense mainly if you find a meaningfully better deal on one locally.
Which is more reliable, the Bronco Sport or the RAV4?
We only rank reliability by NHTSA complaints per 1,000 vehicles sold, and that rate isn't available for both models yet. NHTSA lists 21 recall campaigns touching the 2023–2025 Bronco Sport and 5 for the RAV4.
Which holds its value better, the Bronco Sport or the RAV4?
The RAV4: a 5-year-old example lists for 63.7% of the new price, versus 52.9% for the Bronco Sport, based on median used asking prices against today's median new price.
Which is cheaper, the Bronco Sport or the RAV4?
They start within 3% of each other: $32,190 vs $31,900.
Which has better gas mileage, the Bronco Sport or the RAV4?
The RAV4: up to 43 mpg combined vs 27 mpg for the Bronco Sport (best EPA rating across each lineup).
How we score
Each category compares one published number per model and counts only when both models have it. The winner earns the category weight; results inside the tie band earn nothing. Our pick has more weighted points; level points fall back to more category wins, then the reliability winner, then the price winner.
- Starting MSRP: lower wins; tie within 3%.
- NHTSA complaints per 1,000 sold: lower wins; tie within 15%.
- 5-year value retained: higher wins; tie within 2 points.
- Best EPA combined: higher wins; tie within 1 mpg (3 MPGe).
- Most horsepower available: higher wins; tie within 5%.
- Max towing: higher wins; tie within 5%.
- Cargo behind rear seats: higher wins; tie within 5%.
- Standard seats: higher wins; tie same count.
- Median discount verified buyers got: higher wins; tie within 0.5 points.
- Recalls, 2023–2025 model years: lower wins; tie within 1.
Towing weighs 2 for pickups and 1 otherwise; seating is only scored between SUVs and minivans, using standard (never optional) seats. Sources: automaker spec pages and order guides; EPA ratings (fueleconomy.gov); NHTSA owner complaints and recall campaigns against published US sales; median used asking prices across active US dealer listings from licensed vehicle-data providers; verified buyer-submitted deal sheets for discounts.
Cite this page: CarWhere, "2026–27 Ford Bronco Sport vs Toyota RAV4: We Compared the Data," carwhere.com/compare-cars/ford-bronco-sport-vs-toyota-rav4, updated November 8, 2026.