Data updated February 2026 · 1 verified transaction
Serra Brighton
Brighton, Michigan · 1 verified deal · 0 lease, 1 cash/finance
8294 Grand River Ave, Brighton, MI 48114, USA
Transparency Score: 60/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Serra Brighton a Good Dealer?
Serra Brighton earns a Grade B (60/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 10.7% off MSRP and a $280 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Brighton.
1
10.7%
below MSRP
$280
State cap: $280
1/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| 3m Protection | $190 | 1/1 deals |
| Key Care | $383 | 1/1 deals |
| Resistall | $799 | 1/1 deals |
| Tire Propack | $299 | 1/1 deals |
Pricing by Vehicle at Serra Brighton
Mazda CX-5
1 deal · 10.7% off MSRP · avg $28,109
Mazda CX-5
1 deal · 10.7% off MSRP · avg $28,109
1
Verified Deals
10.7%
Off MSRP
$28,109
Avg Price
Recent Deals at Serra Brighton
2025 Mazda CX-5 2.5 S AWD
MSRP $31,465
$28,109
10.7% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Serra Brighton
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | Mazda CX-5 | $28,109 | 10.7% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Serra Brighton Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Serra Brighton(this dealer) | B(60) | 10.7% | $280 | 1 |
| Brighton Ford | B(62) | 8.9% | $699 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Serra Brighton
Serra Brighton in Brighton, Michigan earns a Grade B (60/100) transparency score based on 1 verified buyer transactions. Buyers typically save 10.7% off MSRP, which is a competitive discount. Prices range from $28,109 to $28,109.
Their doc fee is $280, which is within the Michigan cap of $280.
100% of verified deals included dealer add-ons. Watch for: 3m Protection, Key Care, Resistall. These are negotiable — ask to have them removed.
Brands sold: Mazda.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Serra Brighton a good dealership?
Based on 1 verified buyer transactions, Serra Brighton in Brighton, MI earns a Grade B (60/100) transparency score. They sell vehicles at an average of 10.7% below MSRP. Their documentation fee is $280. 1 out of 1 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Serra Brighton overpriced?
Serra Brighton sells vehicles at an average of 10.7% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Serra Brighton charge?
Serra Brighton charges a documentation fee of $280 (MI caps doc fees at $280). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Serra Brighton charge?
Based on 1 verified deals, Serra Brighton commonly includes these add-ons: 3m Protection (avg $190), Key Care (avg $383), Resistall (avg $799), Tire Propack (avg $299). These appeared in 1 out of 1 deals and are usually negotiable — ask to have them removed.
Does Serra Brighton negotiate on price?
Based on verified buyer transactions, buyers at Serra Brighton are getting an average of 10.7% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Serra Brighton add dealer add-ons or pro packs?
Yes. In 1 out of 1 verified deals at Serra Brighton, dealer add-ons were included. Common add-ons: 3m Protection (avg $190), Key Care (avg $383), Resistall (avg $799), Tire Propack (avg $299). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Serra Brighton for a Mazda CX-5?
Based on 1 verified deal, buyers at Serra Brighton paid an average of $28,109 for a Mazda CX-5, which is 10.7% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Serra Brighton sell?
Based on verified buyer data, Serra Brighton has deals for: Mazda CX-5 (1 deals, avg 10.7% off).
See What Mazda Buyers Paid
Verified deals with real transaction prices and discounts
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