BMW of Southpoint
Durham, North Carolina · 2 verified deals · 0 lease, 2 cash/finance
225 Kentington Dr, Durham, NC 27713, USA
Transparency Score: 54/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is BMW of Southpoint a Good Dealer?
BMW of Southpoint earns a Grade C (54/100) based on 2 verified buyer transactions. Pricing is average for the Durham market with 2.3% off MSRP and a $799 documentation fee. Consider comparing with other Durham dealers before committing.
Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
2
2.3%
below MSRP
$799
Based on 1 deals
2/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Door Edge Guards | $299 | 2/2 deals |
| Nitrogen | $199 | 2/2 deals |
| Tinted Glass 4 Windows | $699 | 2/2 deals |
| Dealer Admin | $799 | 1/2 deals |
| Non Tax Fees | $131 | 1/2 deals |
Pricing by Vehicle at BMW of Southpoint
BMW X1
1 deal · 6.0% off MSRP · avg $44,350
BMW X1
1 deal · 6.0% off MSRP · avg $44,350
1
Verified Deals
6.0%
Off MSRP
$44,350
Avg Price
BMW M2
1 deal · 1.5% above MSRP · avg $80,097
BMW M2
1 deal · 1.5% above MSRP · avg $80,097
1
Verified Deals
1.5%
Above MSRP
$80,097
Avg Price
Recent Deals at BMW of Southpoint
2026 BMW X1
MSRP $47,205
$44,350
6.0% off
2026 BMW M2 Base
MSRP $78,900
$80,097
1.5% above MSRP
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at BMW of Southpoint
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How BMW of Southpoint Compares With Other BMW Dealers in North Carolina
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| BMW of Southpoint(this dealer) | C(54) | 2.3% | $799 | 2 |
| BMW of Raleigh | B(75) | 3.4% | $536 | 4 |
| Hendrick BMW Charlotte | B(66) | 4.0% | $799 | 3 |
| BMW of Kinston | A(85) | 5.2% | $799 | 3 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting BMW of Southpoint
BMW of Southpoint in Durham, North Carolina earns a Grade C (54/100) transparency score based on 2 verified buyer transactions. Buyers see modest discounts of 2.3% off MSRP. You may want to compare with other nearby dealers. Prices range from $44,350 to $80,097.
Their doc fee is $799 (North Carolina has no doc fee cap).
100% of verified deals included dealer add-ons. Watch for: Door Edge Guards, Nitrogen, Tinted Glass 4 Windows. These are negotiable — ask to have them removed.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is BMW of Southpoint a good dealership?
Based on 2 verified buyer transactions, BMW of Southpoint in Durham, NC sells vehicles at an average of 2.3% below MSRP. Their documentation fee is $799. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is BMW of Southpoint overpriced?
BMW of Southpoint sells vehicles at an average of 2.3% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 2 verified buyer deal sheets.
What fees does BMW of Southpoint charge?
BMW of Southpoint charges a documentation fee of $799. All fee data is sourced from verified buyer deal sheets.
What hidden fees does BMW of Southpoint charge?
Based on 2 verified deals, BMW of Southpoint commonly includes these add-ons: Door Edge Guards (avg $299), Nitrogen (avg $199), Tinted Glass 4 Windows (avg $699), Dealer Admin (avg $799). These appeared in 2 out of 2 deals and are usually negotiable — ask to have them removed.
Does BMW of Southpoint negotiate on price?
Based on verified buyer transactions, buyers at BMW of Southpoint are getting an average of 2.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does BMW of Southpoint add dealer add-ons or pro packs?
Yes. In 2 out of 2 verified deals at BMW of Southpoint, dealer add-ons were included. Common add-ons: Door Edge Guards (avg $299), Nitrogen (avg $199), Tinted Glass 4 Windows (avg $699), Dealer Admin (avg $799). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at BMW of Southpoint for a BMW X1?
Based on 1 verified deal, buyers at BMW of Southpoint paid an average of $44,350 for a BMW X1, which is 6.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does BMW of Southpoint sell?
Based on verified buyer data, BMW of Southpoint has deals for: BMW X1 (1 deals, avg 6.0% off), BMW M2 (1 deals, avg 1.5% off).
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