Data updated February 2026 · 2 verified transactions
BMW of Southpoint
Durham, North Carolina · 2 verified deals · 0 lease, 2 cash/finance
225 Kentington Dr, Durham, NC 27713, USA
Transparency Score: 54/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is BMW of Southpoint a Good Dealer?
BMW of Southpoint earns a Grade C (54/100) based on 2 verified buyer transactions. Pricing is average for the Durham market with 2.3% off MSRP and a $799 documentation fee. Consider comparing with other Durham dealers before committing.
2
2.3%
below MSRP
$799
Based on 1 deals
2/2
deals with add-ons
CarWhere Pro
See target prices for every vehicle BMW of Southpoint sells. Know exactly what to pay before you walk in.
Get CarWhere ProWhat Fees Does BMW of Southpoint Charge?
Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Door Edge Guards | $299 | 2/2 deals |
| Nitrogen | $199 | 2/2 deals |
| Tinted Glass 4 Windows | $699 | 2/2 deals |
| Dealer Admin | $799 | 1/2 deals |
| Non Tax Fees | $131 | 1/2 deals |
Pricing by Vehicle at BMW of Southpoint
BMW X1
1 deal · 6.0% off MSRP · avg $44,350
BMW X1
1 deal · 6.0% off MSRP · avg $44,350
1
Verified Deals
6.0%
Off MSRP
$44,350
Avg Price
BMW M2
1 deal · 1.5% above MSRP · avg $80,097
BMW M2
1 deal · 1.5% above MSRP · avg $80,097
1
Verified Deals
1.5%
Above MSRP
$80,097
Avg Price
Recent Deals at BMW of Southpoint
2026 BMW X1 xDrive28i
MSRP $47,205
$44,350
6.0% off
2026 BMW M2 Base Rear-wheel Drive
MSRP $78,900
$80,097
1.5% above MSRP
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at BMW of Southpoint
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How BMW of Southpoint Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| BMW of Southpoint(this dealer) | C(54) | 2.3% | $799 | 2 |
| Mark Jacobson Toyota | B(77) | 7.3% | $798 | 6 |
| Mercedes-Benz of Durham | B(65) | 8.4% | $799 | 2 |
| Johnson Lexus of Durham | C(51) | 3.6% | $899 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting BMW of Southpoint
BMW of Southpoint in Durham, North Carolina earns a Grade C (54/100) transparency score based on 2 verified buyer transactions. Buyers see modest discounts of 2.3% off MSRP. You may want to compare with other nearby dealers. Prices range from $44,350 to $80,097.
Their doc fee is $799 (North Carolina has no doc fee cap).
100% of verified deals included dealer add-ons. Watch for: Door Edge Guards, Nitrogen, Tinted Glass 4 Windows. These are negotiable — ask to have them removed.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is BMW of Southpoint a good dealership?
Based on 2 verified buyer transactions, BMW of Southpoint in Durham, NC earns a Grade C (54/100) transparency score. They sell vehicles at an average of 2.3% below MSRP. Their documentation fee is $799. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is BMW of Southpoint overpriced?
BMW of Southpoint sells vehicles at an average of 2.3% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 2 verified buyer deal sheets.
What fees does BMW of Southpoint charge?
BMW of Southpoint charges a documentation fee of $799. All fee data is sourced from verified buyer deal sheets.
What hidden fees does BMW of Southpoint charge?
Based on 2 verified deals, BMW of Southpoint commonly includes these add-ons: Door Edge Guards (avg $299), Nitrogen (avg $199), Tinted Glass 4 Windows (avg $699), Dealer Admin (avg $799). These appeared in 2 out of 2 deals and are usually negotiable — ask to have them removed.
Does BMW of Southpoint negotiate on price?
Based on verified buyer transactions, buyers at BMW of Southpoint are getting an average of 2.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does BMW of Southpoint add dealer add-ons or pro packs?
Yes. In 2 out of 2 verified deals at BMW of Southpoint, dealer add-ons were included. Common add-ons: Door Edge Guards (avg $299), Nitrogen (avg $199), Tinted Glass 4 Windows (avg $699), Dealer Admin (avg $799). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at BMW of Southpoint for a BMW X1?
Based on 1 verified deal, buyers at BMW of Southpoint paid an average of $44,350 for a BMW X1, which is 6.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does BMW of Southpoint sell?
Based on verified buyer data, BMW of Southpoint has deals for: BMW X1 (1 deals, avg 6.0% off), BMW M2 (1 deals, avg 1.5% off).
See What BMW Buyers Paid
Verified deals with real transaction prices and discounts
Have a deal from BMW of Southpoint?
Only 2 deals so far — your data makes a big difference
Own or manage this dealership?
Claim this page to update your info, respond to data, and connect with buyers