Data updated March 2026 · 1 verified transaction
Open Road BMW of Edison
Edison, New Jersey · 1 verified deal · 0 lease, 1 cash/finance
720 US-1, Edison, NJ 08817, USA
Transparency Score: 67/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Open Road BMW of Edison a Good Dealer?
Open Road BMW of Edison earns a Grade B (67/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 8.0% off MSRP and a $999 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Edison.
1
8.0%
below MSRP
$999
Based on 1 deals
0/1
deals with add-ons
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Get CarWhere ProWhat Fees Does Open Road BMW of Edison Charge?
Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Open Road BMW of Edison
BMW 4 Series
1 deal · 8.0% off MSRP · avg $55,343
BMW 4 Series
1 deal · 8.0% off MSRP · avg $55,343
1
Verified Deals
8.0%
Off MSRP
$55,343
Avg Price
Recent Deals at Open Road BMW of Edison
2026 BMW 4 Series 430i
MSRP $60,155
$55,343
8.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Open Road BMW of Edison
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW 4 Series | $55,343 | 8.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Open Road BMW of Edison Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Open Road BMW of Edison(this dealer) | B(67) | 8.0% | $999 | 1 |
| Bell Motor Cars, | B(67) | 7.8% | $998 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Open Road BMW of Edison
Open Road BMW of Edison in Edison, New Jersey earns a Grade B (67/100) transparency score based on 1 verified buyer transactions. Buyers typically save 8.0% off MSRP, which is a competitive discount. Prices range from $55,343 to $55,343.
Their doc fee is $999 (New Jersey has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Open Road BMW of Edison a good dealership?
Based on 1 verified buyer transactions, Open Road BMW of Edison in Edison, NJ earns a Grade B (67/100) transparency score. They sell vehicles at an average of 8.0% below MSRP. Their documentation fee is $999. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Open Road BMW of Edison overpriced?
Open Road BMW of Edison sells vehicles at an average of 8.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Open Road BMW of Edison charge?
Open Road BMW of Edison charges a documentation fee of $999. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Open Road BMW of Edison charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Open Road BMW of Edison. Their doc fee is $999.
Does Open Road BMW of Edison negotiate on price?
Based on verified buyer transactions, buyers at Open Road BMW of Edison are getting an average of 8.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Open Road BMW of Edison for a BMW 4 Series?
Based on 1 verified deal, buyers at Open Road BMW of Edison paid an average of $55,343 for a BMW 4 Series, which is 8.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Open Road BMW of Edison sell?
Based on verified buyer data, Open Road BMW of Edison has deals for: BMW 4 Series (1 deals, avg 8.0% off).
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