Keeler Motor Car
Latham, New York · 2 verified deals · 0 lease, 2 cash/finance
1111 Troy-Schenectady Rd, Latham, NY 12110, USA
Transparency Score: 80/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Keeler Motor Car a Good Dealer?
Keeler Motor Car earns a Grade A (80/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 6.9% off MSRP and a $175 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Latham.
Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
2
6.9%
below MSRP
$175
State cap: $175
0/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Keeler Motor Car
BMW 2 Series
2 deals · 6.9% off MSRP · avg $42,538
BMW 2 Series
2 deals · 6.9% off MSRP · avg $42,538
2
Verified Deals
6.9%
Off MSRP
$42,538
Avg Price
Recent Deals at Keeler Motor Car
2026 BMW 2 Series
MSRP $45,700
$41,816
8.5% off
2026 BMW 2 Series
MSRP $45,700
$43,260
5.3% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Keeler Motor Car
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW 2 Series | $41,816 | 8.5% |
| 2026 | BMW 2 Series | $43,260 | 5.3% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Keeler Motor Car Compares With Other BMW Dealers in New York
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Keeler Motor Car(this dealer) | A(80) | 6.9% | $175 | 2 |
| Burdick BMW | A(84) | 4.8% | $175 | 3 |
| BMW of South Albany | B(70) | 7.3% | $175 | 3 |
| Darcars BMW of Mt. Kisco | C(45) | 0.0% | $175 | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Keeler Motor Car
Keeler Motor Car in Latham, New York earns a Grade A (80/100) transparency score based on 2 verified buyer transactions. Buyers typically save 6.9% off MSRP, which is a competitive discount. Prices range from $41,816 to $43,260.
Their doc fee is $175, which is within the New York cap of $175.
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Keeler Motor Car a good dealership?
Based on 2 verified buyer transactions, Keeler Motor Car in Latham, NY sells vehicles at an average of 6.9% below MSRP. Their documentation fee is $175. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Keeler Motor Car overpriced?
Keeler Motor Car sells vehicles at an average of 6.9% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Keeler Motor Car charge?
Keeler Motor Car charges a documentation fee of $175 (NY caps doc fees at $175). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Keeler Motor Car charge?
Based on 2 verified deals, no hidden fees or dealer add-ons were found at Keeler Motor Car. Their doc fee is $175.
Does Keeler Motor Car negotiate on price?
Based on verified buyer transactions, buyers at Keeler Motor Car are getting an average of 6.9% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Keeler Motor Car for a BMW 2 Series?
Based on 2 verified deals, buyers at Keeler Motor Car paid an average of $42,538 for a BMW 2 Series, which is 6.9% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Keeler Motor Car sell?
Based on verified buyer data, Keeler Motor Car has deals for: BMW 2 Series (2 deals, avg 6.9% off).
See What BMW Buyers Paid
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