Data updated February 2026 · 5 verified transactions

BMW
A83/100

BMW of Columbia

Columbia, South Carolina · 5 verified deals · 0 lease, 5 cash/finance

250 Killian Commons Parkway, Columbia, SC 29203, USA

Map showing location of BMW of Columbia in Columbia, SC
250 Killian Commons Parkway, Columbia, SC 29203, USAGet Directions

Transparency Score: 83/100

PricingDiscount vs market average
33/40
Fee TransparencyDoc fee + add-on behavior
30/30
Data DepthVerified deal volume
20/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is BMW of Columbia a Good Dealer?

BMW of Columbia earns a Grade A (83/100) based on 5 verified buyer transactions. This dealer offers transparent pricing with an average discount of 3.2% off MSRP and a $472 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Columbia.

Price range: $45,581$83,355Deal types: 0 lease, 5 cash/financeAvg selling price: $66,992
Verified Deals

5

Avg Off MSRP

3.2%

below MSRP

Doc Fee

$472

Based on 5 deals

Add-ons Found

0/5

deals with add-ons

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What Fees Does BMW of Columbia Charge?

Doc Fee Comparison

BMW of Columbia$472
South Carolina Avg$539
National Avg$400

Documentation Fee

$472

Based on 5 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 5 verified deals

Pricing by Vehicle at BMW of Columbia

BMW M2

3 deals · 3.7% off MSRP · avg $80,466

3

Verified Deals

3.7%

Off MSRP

$80,466

Avg Price

BMW X1

2 deals · 2.5% off MSRP · avg $46,781

2

Verified Deals

2.5%

Off MSRP

$46,781

Avg Price

Recent Deals at BMW of Columbia

2026 BMW X1 Sports Activity Vehicle

PurchaseFeb 2026VIN WBX73EF03T5A30299

MSRP $47,980

$45,581

5.0% off

2026 BMW X1 Sports Activity Vehicle

PurchaseFeb 2026VIN WBX73EF03T5A30299

MSRP $47,980

$47,980

0.0% off

2026 BMW M2 Base Rear-wheel Drive

PurchaseFeb 2026VIN 3MF23DM04T8G13120

MSRP $83,855

$78,855

6.0% off

2026 BMW M2 Base Rear-wheel Drive

PurchaseFeb 2026VIN 3MF23DM04T8G13120

MSRP $83,355

$79,188

5.0% off

2026 BMW M2 Base Rear-wheel Drive

PurchaseFeb 2026VIN 3MF23DM04T8G13120

MSRP $83,355

$83,355

0.0% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at BMW of Columbia

YearVehiclePriceDiscount
2026BMW X1$45,5815.0%
2026BMW X1$47,9800.0%
2026BMW M2$78,8556.0%
2026BMW M2$79,1885.0%
2026BMW M2$83,3550.0%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How BMW of Columbia Compares

DealerGradeAvg Off MSRPDoc FeeDeals
BMW of Columbia(this dealer)A(83)3.2%$4725
Midlands Volkswagen ColumbiaB(78)7.5%$5993
Dick Dyer VolvoB(75)10.0%$2251
Dick Dyer Mercedes-BenzB(60)6.0%$2251

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting BMW of Columbia

BMW of Columbia in Columbia, South Carolina earns a Grade A (83/100) transparency score based on 5 verified buyer transactions. Buyers typically save 3.2% off MSRP, which is a competitive discount. Prices range from $45,581 to $83,355.

Their doc fee is $472 (South Carolina has no doc fee cap).

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: BMW.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is BMW of Columbia a good dealership?

Based on 5 verified buyer transactions, BMW of Columbia in Columbia, SC earns a Grade A (83/100) transparency score. They sell vehicles at an average of 3.2% below MSRP. Their documentation fee is $472. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is BMW of Columbia overpriced?

BMW of Columbia sells vehicles at an average of 3.2% below MSRP. This is a competitive discount based on verified transaction data. All data from 5 verified buyer deal sheets.

What fees does BMW of Columbia charge?

BMW of Columbia charges a documentation fee of $472. All fee data is sourced from verified buyer deal sheets.

What hidden fees does BMW of Columbia charge?

Based on 5 verified deals, no hidden fees or dealer add-ons were found at BMW of Columbia. Their doc fee is $472.

Does BMW of Columbia negotiate on price?

Based on verified buyer transactions, buyers at BMW of Columbia are getting an average of 3.2% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at BMW of Columbia for a BMW M2?

Based on 3 verified deals, buyers at BMW of Columbia paid an average of $80,466 for a BMW M2, which is 3.7% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does BMW of Columbia sell?

Based on verified buyer data, BMW of Columbia has deals for: BMW M2 (3 deals, avg 3.7% off), BMW X1 (2 deals, avg 2.5% off).

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Verified deals with real transaction prices and discounts

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