Data updated April 2026 · 5 verified transactions

BMW
A86/100

Hilton Head BMW

Bluffton, South Carolina · 5 verified deals · 0 lease, 5 cash/finance

1230 Fording Island Rd, Bluffton, SC 29910, USA

Map showing location of Hilton Head BMW in Bluffton, SC
1230 Fording Island Rd, Bluffton, SC 29910, USAGet Directions

Transparency Score: 86/100

PricingDiscount vs market average
38/40
Fee TransparencyDoc fee + add-on behavior
28/30
Data DepthVerified deal volume
20/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Hilton Head BMW a Good Dealer?

Hilton Head BMW earns a Grade A (86/100) based on 5 verified buyer transactions. This dealer offers transparent pricing with an average discount of 4.6% off MSRP and a $596 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Bluffton.

Price range: $44,995$72,375Deal types: 0 lease, 5 cash/financeAvg selling price: $55,955
Verified Deals

5

Avg Off MSRP

4.6%

below MSRP

Doc Fee

$596

Based on 5 deals

Add-ons Found

0/5

deals with add-ons

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What Fees Does Hilton Head BMW Charge?

Doc Fee Comparison

Hilton Head BMW$596
South Carolina Avg$539
National Avg$400

Documentation Fee

$596

Based on 5 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 5 verified deals

Pricing by Vehicle at Hilton Head BMW

BMW X1

3 deals · 4.6% off MSRP · avg $46,509

3

Verified Deals

4.6%

Off MSRP

$46,509

Avg Price

BMW X5

2 deals · 4.4% off MSRP · avg $70,123

2

Verified Deals

4.4%

Off MSRP

$70,123

Avg Price

Recent Deals at Hilton Head BMW

2026 BMW X1 xDrive28i

PurchaseApr 2026VIN WBX73EF08T5J413420

MSRP $46,480

$44,995

3.2% off

2026 BMW X1

PurchaseMar 2026VIN WBX73EF0XT5G46716

MSRP $49,940

$46,716

6.5% off

2026 BMW X1

PurchaseMar 2026VIN WBX73EF0XT5G46716

MSRP $49,940

$47,816

4.3% off

2026 BMW X5 SDRIVE40I 4DR 4X2 Sports Activ

PurchaseDec 2025VIN 5UX13EU07T9187013

MSRP $73,375

$67,872

7.5% off

2026 BMW X5 SDRIVE40I (A8) 4DR 4X2 Sports Activ

PurchaseDec 2025VIN 5UX13EU0T79187013

MSRP $73,375

$72,375

1.4% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Hilton Head BMW

YearVehiclePriceDiscount
2026BMW X1$44,9953.2%
2026BMW X1$46,7166.5%
2026BMW X1$47,8164.3%
2026BMW X5$67,8727.5%
2026BMW X5$72,3751.4%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Hilton Head BMW Compares

DealerGradeAvg Off MSRPDoc FeeDeals
Hilton Head BMW(this dealer)A(86)4.6%$5965
Mercedes-Benz of Hilton HeadB(78)7.0%$2255

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Hilton Head BMW

Hilton Head BMW in Bluffton, South Carolina earns a Grade A (86/100) transparency score based on 5 verified buyer transactions. Buyers typically save 4.6% off MSRP, which is a competitive discount. Prices range from $44,995 to $72,375.

Their doc fee is $596 (South Carolina has no doc fee cap).

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: BMW.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Hilton Head BMW a good dealership?

Based on 5 verified buyer transactions, Hilton Head BMW in Bluffton, SC earns a Grade A (86/100) transparency score. They sell vehicles at an average of 4.6% below MSRP. Their documentation fee is $596. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is Hilton Head BMW overpriced?

Hilton Head BMW sells vehicles at an average of 4.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 5 verified buyer deal sheets.

What fees does Hilton Head BMW charge?

Hilton Head BMW charges a documentation fee of $596. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Hilton Head BMW charge?

Based on 5 verified deals, no hidden fees or dealer add-ons were found at Hilton Head BMW. Their doc fee is $596.

Does Hilton Head BMW negotiate on price?

Based on verified buyer transactions, buyers at Hilton Head BMW are getting an average of 4.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at Hilton Head BMW for a BMW X1?

Based on 3 verified deals, buyers at Hilton Head BMW paid an average of $46,509 for a BMW X1, which is 4.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Hilton Head BMW sell?

Based on verified buyer data, Hilton Head BMW has deals for: BMW X1 (3 deals, avg 4.6% off), BMW X5 (2 deals, avg 4.4% off).

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