Data updated April 2026 · 5 verified transactions
Hilton Head BMW
Bluffton, South Carolina · 5 verified deals · 0 lease, 5 cash/finance
1230 Fording Island Rd, Bluffton, SC 29910, USA
Transparency Score: 86/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Hilton Head BMW a Good Dealer?
Hilton Head BMW earns a Grade A (86/100) based on 5 verified buyer transactions. This dealer offers transparent pricing with an average discount of 4.6% off MSRP and a $596 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Bluffton.
5
4.6%
below MSRP
$596
Based on 5 deals
0/5
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 5 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Hilton Head BMW
BMW X1
3 deals · 4.6% off MSRP · avg $46,509
BMW X1
3 deals · 4.6% off MSRP · avg $46,509
3
Verified Deals
4.6%
Off MSRP
$46,509
Avg Price
BMW X5
2 deals · 4.4% off MSRP · avg $70,123
BMW X5
2 deals · 4.4% off MSRP · avg $70,123
2
Verified Deals
4.4%
Off MSRP
$70,123
Avg Price
Recent Deals at Hilton Head BMW
2026 BMW X1 xDrive28i
MSRP $46,480
$44,995
3.2% off
2026 BMW X1
MSRP $49,940
$46,716
6.5% off
2026 BMW X1
MSRP $49,940
$47,816
4.3% off
2026 BMW X5 SDRIVE40I 4DR 4X2 Sports Activ
MSRP $73,375
$67,872
7.5% off
2026 BMW X5 SDRIVE40I (A8) 4DR 4X2 Sports Activ
MSRP $73,375
$72,375
1.4% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Hilton Head BMW
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW X1 | $44,995 | 3.2% |
| 2026 | BMW X1 | $46,716 | 6.5% |
| 2026 | BMW X1 | $47,816 | 4.3% |
| 2026 | BMW X5 | $67,872 | 7.5% |
| 2026 | BMW X5 | $72,375 | 1.4% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Hilton Head BMW Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Hilton Head BMW(this dealer) | A(86) | 4.6% | $596 | 5 |
| Mercedes-Benz of Hilton Head | B(78) | 7.0% | $225 | 5 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Hilton Head BMW
Hilton Head BMW in Bluffton, South Carolina earns a Grade A (86/100) transparency score based on 5 verified buyer transactions. Buyers typically save 4.6% off MSRP, which is a competitive discount. Prices range from $44,995 to $72,375.
Their doc fee is $596 (South Carolina has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Hilton Head BMW a good dealership?
Based on 5 verified buyer transactions, Hilton Head BMW in Bluffton, SC earns a Grade A (86/100) transparency score. They sell vehicles at an average of 4.6% below MSRP. Their documentation fee is $596. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Hilton Head BMW overpriced?
Hilton Head BMW sells vehicles at an average of 4.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 5 verified buyer deal sheets.
What fees does Hilton Head BMW charge?
Hilton Head BMW charges a documentation fee of $596. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Hilton Head BMW charge?
Based on 5 verified deals, no hidden fees or dealer add-ons were found at Hilton Head BMW. Their doc fee is $596.
Does Hilton Head BMW negotiate on price?
Based on verified buyer transactions, buyers at Hilton Head BMW are getting an average of 4.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Hilton Head BMW for a BMW X1?
Based on 3 verified deals, buyers at Hilton Head BMW paid an average of $46,509 for a BMW X1, which is 4.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Hilton Head BMW sell?
Based on verified buyer data, Hilton Head BMW has deals for: BMW X1 (3 deals, avg 4.6% off), BMW X5 (2 deals, avg 4.4% off).
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