Data updated March 2026 · 1 verified transaction

BMW
D37/100

BMW of Houston Midtown

Houston, Texas · 1 verified deal · 0 lease, 1 cash/finance

1305 Gray St, Houston, TX 77002, USA

Map showing location of BMW of Houston Midtown in Houston, TX
1305 Gray St, Houston, TX 77002, USAGet Directions

Transparency Score: 37/100

PricingDiscount vs market average
17/40
Fee TransparencyDoc fee + add-on behavior
15/30
Data DepthVerified deal volume
5/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is BMW of Houston Midtown a Good Dealer?

BMW of Houston Midtown earns a Grade D (37/100) based on 1 verified buyer transactions. Pricing is below average with a 0.8% markup over MSRP and a $225 documentation fee. We recommend comparing prices at other dealers in the area.

Price range: $76,320$76,320Deal types: 0 lease, 1 cash/financeAvg selling price: $76,320
Verified Deals

1

Avg Off MSRP

0.8%

above MSRP

Doc Fee

$225

State cap: $225

Add-ons Found

1/1

deals with add-ons

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What Fees Does BMW of Houston Midtown Charge?

Doc Fee Comparison

BMW of Houston Midtown$225
Texas Avg$248
Texas Cap$225
National Avg$400

Documentation Fee

$225Texas cap: $225
Within state cap

Based on 1 verified deal sheets

Dealer Add-ons & Accessories

Add-ons found in 1 of 1 deals — these are usually negotiable
ItemAvg AmountSeen In
Dealer-installed Equipment$5951/1 deals
Caltex Resistall$5991/1 deals
Sm Consumer Connect: 12 Months$4991/1 deals

Pricing by Vehicle at BMW of Houston Midtown

BMW X5

1 deal · 0.8% above MSRP · avg $76,320

1

Verified Deals

0.8%

Above MSRP

$76,320

Avg Price

Recent Deals at BMW of Houston Midtown

2026 BMW X5 sDrive40i

PurchaseMar 2026VIN 5UX31EU05T9192128

MSRP $75,725

$76,320

0.8% above MSRP

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at BMW of Houston Midtown

YearVehiclePriceDiscount
2026BMW X5$76,320+0.8%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How BMW of Houston Midtown Compares

DealerGradeAvg Off MSRPDoc FeeDeals
BMW of Houston Midtown(this dealer)D(37)+0.8%$2251
Momentum BMW Mini SouthwestB(75)9.7%$2065
Mac Haik ChevroletA(85)5.8%$2253
Audi Central HoustonB(73)10.0%$2252

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting BMW of Houston Midtown

BMW of Houston Midtown in Houston, Texas earns a Grade D (37/100) transparency score based on 1 verified buyer transactions. This dealer sells above MSRP on average (0.8% markup). Consider other dealers in the area. Prices range from $76,320 to $76,320.

Their doc fee is $225, which is within the Texas cap of $225.

100% of verified deals included dealer add-ons. Watch for: Dealer-installed Equipment, Caltex Resistall, Sm Consumer Connect: 12 Months. These are negotiable — ask to have them removed.

Brands sold: BMW.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is BMW of Houston Midtown a good dealership?

Based on 1 verified buyer transactions, BMW of Houston Midtown in Houston, TX earns a Grade D (37/100) transparency score. They sell vehicles at an average of 0.8% above MSRP. Their documentation fee is $225. 1 out of 1 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.

Is BMW of Houston Midtown overpriced?

BMW of Houston Midtown sells vehicles at an average of 0.8% above MSRP. They are selling above MSRP on average, which suggests dealer markup. Compare with other dealers in the area. All data from 1 verified buyer deal sheets.

What fees does BMW of Houston Midtown charge?

BMW of Houston Midtown charges a documentation fee of $225 (TX caps doc fees at $225). All fee data is sourced from verified buyer deal sheets.

What hidden fees does BMW of Houston Midtown charge?

Based on 1 verified deals, BMW of Houston Midtown commonly includes these add-ons: Dealer-installed Equipment (avg $595), Caltex Resistall (avg $599), Sm Consumer Connect: 12 Months (avg $499). These appeared in 1 out of 1 deals and are usually negotiable — ask to have them removed.

Does BMW of Houston Midtown negotiate on price?

Based on verified buyer transactions, buyers at BMW of Houston Midtown are getting an average of 0.8% above MSRP. Limited discount data suggests less flexibility on pricing. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

Does BMW of Houston Midtown add dealer add-ons or pro packs?

Yes. In 1 out of 1 verified deals at BMW of Houston Midtown, dealer add-ons were included. Common add-ons: Dealer-installed Equipment (avg $595), Caltex Resistall (avg $599), Sm Consumer Connect: 12 Months (avg $499). These are almost always negotiable — ask to have them removed or discounted.

What should I pay at BMW of Houston Midtown for a BMW X5?

Based on 1 verified deal, buyers at BMW of Houston Midtown paid an average of $76,320 for a BMW X5, which is 0.8% above MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does BMW of Houston Midtown sell?

Based on verified buyer data, BMW of Houston Midtown has deals for: BMW X5 (1 deals, avg 0.8% off).

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