2026 Hyundai Tucson Price
By CarWhere Research · Updated
The 2026 Hyundai Tucson starts at $29,200 (SE) and tops out at $48,300 (Plug-in Hybrid Limited), before destination unless noted. CarWhere doesn't yet have 5 verified purchases of a new Tucson to publish a typical discount, so compare any quote to the MSRP by trim and negotiate the discount off MSRP, before rebates and with no dealer add-ons.
Starting MSRP
$29,200
SE
Top trim MSRP
$48,300
Plug-in Hybrid Limited
2026 Hyundai Tucson MSRP by trim
Starting MSRPs; the Destination column shows whether each price includes the destination charge. Taxes, fees and options are extra.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| SE | $29,200 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| SEL | $30,550 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| Hybrid Blue SE | $32,200 | — | excl. $1,600 freight (2026 MY); AWD standard |
| XRT | $33,225 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| SEL Premium | $33,550 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| Hybrid SEL | $33,650 | — | excl. $1,600 freight (2026 MY); AWD standard |
| Hybrid SEL Convenience | $34,650 | — | excl. $1,600 freight (2026 MY); AWD standard |
| Limited | $39,175 | — | excl. $1,600 freight (2026 MY); AWD +$1,500 |
| Plug-in Hybrid SEL | $40,075 | — | excl. $1,600 freight (2026 MY); AWD standard |
| Hybrid Limited | $41,825 | — | excl. $1,600 freight (2026 MY); AWD standard |
| Plug-in Hybrid Limited | $48,300 | — | excl. $1,600 freight (2026 MY); AWD standard |
What each trim adds: Tucson trim levels explained.
What Tucson buyers actually paid
CarWhere publishes a typical discount once at least 5 verified Tucson purchases are on file, and this model isn't there yet.
What's a good deal on a Tucson?
Without enough verified deals for a Tucson target, judge a quote by its dollar discount off the exact trim's MSRP, before rebates and with no dealer add-ons. The dealer's cost is a useful reference: Tucson dealer invoice price.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the Tucson's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much is a 2026 Tucson?
The 2026 Hyundai Tucson starts at $29,200 for the SE and reaches $48,300 for the Plug-in Hybrid Limited, before destination unless noted.
What's a good price for a 2026 Tucson?
CarWhere doesn't have enough verified Tucson purchases yet to publish a target. Start from the MSRP of the exact trim, negotiate a dollar discount off MSRP, refuse dealer add-ons, and treat rebates as separate savings on top.
Does the Tucson have rebates?
Manufacturer rebates and special financing on the Tucson change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More Tucson pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 6, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2026 Hyundai Tucson pricing sheet (effective Sep 4, 2025) — Hyundai Motor America, HyundaiNews.com (archived copy)
- 2026 Hyundai Tucson specifications & features — Hyundai Motor America, HyundaiNews.com (archived copy)