New Car Prices
By CarWhere Research · Updated
Starting MSRP by trim and what verified CarWhere buyers actually paid for 64 popular new models. For 40 of them, CarWhere has at least five verified purchases, so each page shows the median discount off MSRP and a target discount — before rebates, with no dealer add-ons.
| Model | Starting MSRP | Median paid vs MSRP | Target discount |
|---|---|---|---|
| Cadillac Escalade price | $87,595 | — | — |
| Chevrolet Colorado price | $32,400 | 8.4% off (13 deals) | 9.3% off |
| Chevrolet Corvette price | $70,000 | 6.2% off (9 deals) | 8.4% off |
| Chevrolet Equinox price | $28,600 | 8.4% off (9 deals) | 13% off |
| Chevrolet Silverado 1500 price | $38,600 | 9.2% off (59 deals) | 14.1% off |
| Chevrolet Suburban price | $61,500 | 5.2% off (33 deals) | 6.4% off |
| Chevrolet Tahoe price | $58,500 | 5.3% off (46 deals) | 6.5% off |
| Chevrolet Traverse price | $40,800 | 3.8% off (18 deals) | 8% off |
| Dodge Charger price | $49,995 | — | — |
| Dodge Durango price | $43,675 | — | — |
| Ford Bronco price | — | 10.5% off (6 deals) | 11.9% off |
| Ford Expedition price | $62,400 | — | — |
| Ford Explorer price | $39,755 | 7% off (8 deals) | 12.6% off |
| Ford F-150 price | $36,570 | 6.5% off (57 deals) | 9.4% off |
| Ford F-250 Super Duty price | — | 7.3% off (25 deals) | 12.1% off |
| Ford Maverick price | — | 8.1% off (7 deals) | 10.4% off |
| Ford Mustang price | $30,920 | 8.2% off (13 deals) | 10.8% off |
| Ford Ranger price | $32,565 | 6.2% off (14 deals) | 12% off |
| GMC Acadia price | $43,700 | 6.4% off (21 deals) | 8.3% off |
| GMC Canyon price | $38,900 | 6.6% off (11 deals) | 10% off |
| GMC Sierra 1500 price | $39,300 | 8.6% off (59 deals) | 10.6% off |
| GMC Yukon price | $66,900 | 3.9% off (22 deals) | 4.9% off |
| Honda Civic price | $24,995 | 4.4% off (79 deals) | 7.2% off |
| Honda CR-V price | $31,520 | 5.7% off (49 deals) | 6.7% off |
| Honda Odyssey price | $43,195 | 6.7% off (11 deals) | 8.7% off |
| Honda Passport price | $45,195 | — | — |
| Honda Ridgeline price | $40,795 | 6.6% off (16 deals) | 9% off |
| Hyundai Palisade price | $39,435 | — | — |
| Hyundai Tucson price | $29,200 | — | — |
| Jeep Gladiator price | $41,825 | — | — |
| Jeep Grand Cherokee price | $39,990 | — | — |
| Jeep Wagoneer price | $62,145 | — | — |
| Jeep Wrangler price | $36,390 | 7% off (6 deals) | 9.2% off |
| Kia Carnival price | $37,490 | — | — |
| Kia Sorento price | $32,590 | — | — |
| Kia Telluride price | $39,190 | 1.2% off (64 deals) | 2.2% off |
| Lexus ES price | $47,610 | — | — |
| Lexus GX price | $67,535 | — | — |
| Lexus NX price | $44,175 | 3.4% off (11 deals) | 5.7% off |
| Lexus TX price | $57,340 | — | — |
| Lincoln Navigator price | $102,995 | — | — |
| Mercedes-Benz G-Wagon price | $153,900 | — | — |
| Nissan Frontier price | $32,490 | 5.6% off (5 deals) | 7.8% off |
| Nissan Rogue price | $29,690 | — | — |
| Ram 1500 price | $42,575 | 9% off (75 deals) | 11% off |
| Ram 2500 price | $46,855 | 10.4% off (63 deals) | 13.7% off |
| Subaru Ascent price | $40,795 | — | — |
| Subaru Crosstrek price | $26,995 | — | — |
| Subaru Forester price | $29,995 | 7.3% off (5 deals) | 9% off |
| Subaru Outback price | $32,995 | — | — |
| Toyota 4Runner price | $43,490 | 4.9% off (59 deals) | 6.7% off |
| Toyota Camry price | $29,700 | 6.2% off (92 deals) | 8.7% off |
| Toyota Corolla price | $23,325 | 5% off (58 deals) | 6.1% off |
| Toyota Corolla Cross price | $25,535 | 3.6% off (5 deals) | 5% off |
| Toyota Crown price | $41,640 | — | — |
| Toyota Grand Highlander price | $42,260 | 0.9% off (29 deals) | 2% off |
| Toyota Highlander price | $46,270 | 1% off (19 deals) | 3.5% off |
| Toyota Land Cruiser price | $58,180 | 2.8% off (93 deals) | 4.6% off |
| Toyota Prius price | $28,755 | 5.4% off (16 deals) | 7% off |
| Toyota RAV4 price | $31,900 | 2.2% off (70 deals) | 4.2% off |
| Toyota Sequoia price | $69,900 | — | — |
| Toyota Sienna price | $41,320 | — | — |
| Toyota Tacoma price | $32,545 | 7% off (77 deals) | 9% off |
| Toyota Tundra price | $42,890 | 7.5% off (36 deals) | 10.2% off |