2027 Subaru Ascent Price
By CarWhere Research · Updated
The 2027 Subaru Ascent starts at $40,795 (Premium) and tops out at $51,995 (Onyx Edition Touring), before destination. CarWhere doesn't yet have 5 verified purchases of a new Ascent to publish a typical discount, so compare any quote to the MSRP by trim and negotiate the discount off MSRP, before rebates and with no dealer add-ons.
Starting MSRP
$40,795
Premium
Top trim MSRP
$51,995
Onyx Edition Touring
2027 Subaru Ascent MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| Premium | $40,795 | Not included | excl. $1,545 destination (2027 MY); 7- or 8-passenger |
| Limited | $47,985 | Not included | excl. $1,545 destination (2027 MY); 7- or 8-passenger |
| Limited Bronze Edition | $49,095 | Not included | excl. $1,545 destination (2027 MY); 7-passenger |
| Touring | $51,165 | Not included | excl. $1,545 destination (2027 MY); 7-passenger |
| Onyx Edition Touring | $51,995 | Not included | excl. $1,545 destination (2027 MY); 7-passenger |
What each trim adds: Ascent trim levels explained.
What Ascent buyers actually paid
CarWhere publishes a typical discount once at least 5 verified Ascent purchases are on file, and this model isn't there yet.
What's a good deal on a Ascent?
Without enough verified deals for a Ascent target, judge a quote by its dollar discount off the exact trim's MSRP, before rebates and with no dealer add-ons. The dealer's cost is a useful reference: Ascent dealer invoice price.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the Ascent's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much is a 2027 Ascent?
The 2027 Subaru Ascent starts at $40,795 for the Premium and reaches $51,995 for the Onyx Edition Touring, before destination.
What's a good price for a 2027 Ascent?
CarWhere doesn't have enough verified Ascent purchases yet to publish a target. Start from the MSRP of the exact trim, negotiate a dollar discount off MSRP, refuse dealer add-ons, and treat rebates as separate savings on top.
Does the Ascent have rebates?
Manufacturer rebates and special financing on the Ascent change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More Ascent pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 6, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- Subaru Announces Pricing on 2027 Ascent 3-Row SUV (Jun 11, 2026) — Subaru U.S. Media Center (media.subaru.com)