2027 Subaru Forester Price
By CarWhere Research · Updated
The 2027 Subaru Forester starts at $29,995 (Forester (base)) and tops out at $41,545 (Touring Hybrid), before destination. Verified CarWhere buyers paid a median 7.3% ($3,000) below MSRP across 5 new Forester purchases (2025–2026 model years). A good deal is 9% off MSRP or better, before rebates and with no dealer add-ons.
Starting MSRP
$29,995
Forester (base)
Top trim MSRP
$41,545
Touring Hybrid
Median paid vs MSRP
7.3% off
5 verified deals
Target discount
9% off
before rebates
2027 Subaru Forester MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| Forester (base) | $29,995 | Not included | excl. $1,525 destination (2027 MY); same as 2026 |
| Premium | $31,995 | Not included | excl. $1,525 destination (2027 MY); same as 2026 |
| Premium Hybrid | $34,730 | Not included | excl. $1,525 destination (2027 MY); same as 2026 |
| Limited | $37,595 | Not included | excl. $1,525 destination (2027 MY) |
| Sport Hybrid | $37,930 | Not included | excl. $1,525 destination (2027 MY); same as 2026 |
| Limited Hybrid | $38,995 | Not included | excl. $1,525 destination (2027 MY); same as 2026 |
| Wilderness | $39,495 | Not included | excl. $1,525 destination (2027 MY); prior optional package now standard |
| Wilderness Hybrid | $40,495 | Not included | excl. $1,525 destination (2027 MY); new for 2027 |
| Touring Hybrid | $41,545 | Not included | excl. $1,525 destination (2027 MY); same as 2026 |
What each trim adds: Forester trim levels explained.
What Forester buyers actually paid
Across 5 verified CarWhere new-car purchases of the Forester (2025–2026 model years, Jan 2026–Nov 2026), buyers paid a median 7.3% ($3,000) below MSRP. The middle half of deals landed between 7% and 8.3% off MSRP. Leases are excluded.
| Measure | Value |
|---|---|
| Verified deals | 5 |
| Median discount off MSRP | 7.3% ($3,000) |
| Middle half of deals | 7%–8.3% off |
| Median MSRP in these deals | $40,500 |
| Share paid over MSRP | 0% |
Every deal with trim, date and price: Every verified Forester deal (what people paid).
What's a good deal on a Forester?
Target discount: $3,600 off MSRP (9%) — before rebates, with no dealer add-ons. Rebates stack on top and apply at any dealer.
The target is the CarWhere Index target discount for the Forester: the discount the strongest quarter of verified buyers reached (5 deals, outliers removed). The dollar figure is 9% of the $40,200 average MSRP in those deals — apply 9% to your exact trim's MSRP for your number.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the Forester's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much is a 2027 Forester?
The 2027 Subaru Forester starts at $29,995 for the Forester (base) and reaches $41,545 for the Touring Hybrid, before destination. Across 5 verified CarWhere purchases, the median MSRP was $40,500 and buyers paid a median 7.3% ($3,000) below MSRP.
What's a good price for a 2027 Forester?
A good price is 9% off MSRP or better — about $3,600 on the $40,200 average MSRP in CarWhere's 5 verified deals. That's before rebates and with no dealer add-ons; apply the same percentage to your trim's MSRP. Rebates stack on top.
How much below MSRP do Forester buyers pay?
The median verified CarWhere buyer paid a median 7.3% ($3,000) below MSRP; the middle half of deals landed between 7% and 8.3% off MSRP. Based on 5 new-car purchases from Jan 2026 to Nov 2026, leases excluded.
Does the Forester have rebates?
Manufacturer rebates and special financing on the Forester change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More Forester pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 6, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- Subaru Focuses on Affordability with 2027 Subaru Forester Pricing, Adds New 2027 Forester Wilderness Hybrid (Sep 17, 2026) — Subaru U.S. Media Center (media.subaru.com)
- Subaru Focuses on Consumer Affordability and Excellent Value with Updated Pricing on 2026 Subaru Forester Gas and Hybrid Models, Including New Forester Sport Onyx Edition (Feb 10, 2026) — Subaru U.S. Media Center (media.subaru.com)
- Subaru Debuts New 2027 Subaru Forester Wilderness Hybrid SUV with Real Off-road Capability and Up to 25% Better Fuel Economy (Apr 1, 2026) — Subaru U.S. Media Center (media.subaru.com)