2026 Subaru WRX Price
By CarWhere Research · Updated
The 2026 Subaru WRX starts at $32,495 ($33,690 with destination) for the WRX (base); the Series.Yellow is $45,995. Verified buyers paid a median 6.5% under MSRP (5 deals). A good deal is 9.4% off MSRP or better, before rebates and with no dealer add-ons.
Starting MSRP
$32,495
WRX (base)
Top trim MSRP
$45,995
Series.Yellow
Median paid vs MSRP
6.5% off
5 verified deals
Target discount
9.4% off
before rebates
How much does a WRX cost?
A new 2026 Subaru WRX starts at $32,495 (WRX) and runs to $45,995 (Series.Yellow) before the $1,195 destination charge, per manufacturer pricing. CarWhere buyers paid a median 6.5% below MSRP on 2025–2026 WRX models (5 verified deals, small sample, Dec 2025–Mar 2026); the CarWhere Index target is 9.4% off MSRP, before rebates.
Does the WRX hold its value?
In CarWhere's depreciation study (October 2026), a 3-year-old (2023) WRX lists at a median $27,918 — 26.5% below the $37,997 median asking price of a new one (540 listings). That holds value better than the 39.4% median for 3-year-old cars across the 175 models in the study, which is one reason used WRX prices stay high. WRX depreciation by year.
2026 Subaru WRX MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| WRX (base) | $32,495 | Not included | excl. $1,195 destination (2026 MY) |
| Premium | $33,995 | Not included | excl. $1,195 destination (2026 MY); $3,755 less than 2025 |
| Limited | $38,995 | Not included | excl. $1,195 destination (2026 MY); SPT automatic $39,995 |
| GT | $44,995 | Not included | excl. $1,195 destination (2026 MY); SPT only |
| tS | $44,995 | Not included | excl. $1,195 destination (2026 MY) |
| Series.Yellow | $45,995 | Not included | excl. $1,195 destination (2026 MY); limited production |
What each trim adds: WRX trim levels explained.
2026 Subaru WRX invoice price and destination charge
The destination charge on the 2026 Subaru WRX is $1,195, added to every trim's base MSRP and passed through at cost — it isn't negotiable. Estimated dealer invoice below is for the base vehicle before destination, from CarWhere's researched invoice-to-MSRP ratios (by trim where researched, else model or brand). Dealers also earn holdback and factory incentives, so their true cost is lower still.
| Trim | Base MSRP | Est. invoice | Below MSRP |
|---|---|---|---|
| WRX (base) | $32,495 | $30,555 | 6% |
| Premium | $33,995 | $31,935 | 6.1% |
| Limited | $38,995 | $36,534 | 6.3% |
| GT | $44,995 | $42,066 | 6.5% |
| tS | $44,995 | $42,075 | 6.5% |
| Series.Yellow | $45,995 | $43,010 | 6.5% |
What WRX buyers actually paid
Across 5 verified CarWhere new-car purchases of the WRX (2025–2026 model years, Dec 2025–Mar 2026), buyers paid a median 6.5% ($2,700) below MSRP. The middle half of deals landed between 5.5% and 8.1% off MSRP. Leases are excluded.
| Measure | Value |
|---|---|
| Verified deals | 5 |
| Median discount off MSRP | 6.5% ($2,700) |
| Middle half of deals | 5.5%–8.1% off |
| Median MSRP in these deals | $41,300 |
| Share paid over MSRP | 0% |
Every deal with trim, date and price: Every verified WRX deal (what people paid).
What's a good deal on a WRX?
Target discount: $3,900 off MSRP (9.4%) — before rebates, with no dealer add-ons. Rebates stack on top and apply at any dealer.
The target is the CarWhere Index target discount for the WRX: the discount the strongest quarter of verified buyers reached (5 deals, outliers removed). The dollar figure is 9.4% of the $41,500 average MSRP in those deals — apply 9.4% to your exact trim's MSRP for your number.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the WRX's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much does a WRX cost?
A new 2026 Subaru WRX starts at $32,495 (WRX) and runs to $45,995 (Series.Yellow) before the $1,195 destination charge, per manufacturer pricing. CarWhere buyers paid a median 6.5% below MSRP on 2025–2026 WRX models (5 verified deals, small sample, Dec 2025–Mar 2026); the CarWhere Index target is 9.4% off MSRP, before rebates.
Does the WRX hold its value?
In CarWhere's depreciation study (October 2026), a 3-year-old (2023) WRX lists at a median $27,918 — 26.5% below the $37,997 median asking price of a new one (540 listings). That holds value better than the 39.4% median for 3-year-old cars across the 175 models in the study, which is one reason used WRX prices stay high.
What's a good price for a 2026 WRX?
A good price is 9.4% off MSRP or better — about $3,900 on the $41,500 average MSRP in CarWhere's 5 verified deals. That's before rebates and with no dealer add-ons; apply the same percentage to your trim's MSRP. Rebates stack on top.
How much below MSRP do WRX buyers pay?
The median verified CarWhere buyer paid a median 6.5% ($2,700) below MSRP; the middle half of deals landed between 5.5% and 8.1% off MSRP. Based on 5 new-car purchases from Dec 2025 to Mar 2026, leases excluded.
Does the WRX have rebates?
Manufacturer rebates and special financing on the WRX change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More WRX pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 8, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2026 Subaru WRX Brings Back the Affordable Rally-inspired Sports Sedan Starting at $32,495 MSRP (Jan 20, 2026) — Subaru U.S. Media Center (media.subaru.com)
- Subaru Debuts Limited-production 2027 Subaru WRX GD25, 2027 Subaru BRZ ZC15 at Boxerfest 2026 (Sep 28, 2026) — Subaru U.S. Media Center (media.subaru.com)
- Subaru Announces Pricing on the All-new 2022 WRX (Feb 17, 2022) — Subaru U.S. Media Center (media.subaru.com)