CarWhere Research · November 2026 edition
What Certified Pre-Owned Really Costs vs Used, by Model
By CarWhere Research · Market data & verified-buyer analysis
Data is still collecting for this study
CarWhere publishes this comparison only when at least 3 models have BOTH a fresh certified and a fresh used aggregate snapshot (each with at least 5 tracked listings inside a 30-day window). Coverage hasn't reached that bar yet — we never pad a study. Check live certified and used inventory below while tracking accrues.
Advertised price / discount — what a dealer lists before any negotiation. CarWhere verified buyer-paid price — the negotiated price a real buyer actually paid, taken from purchase paperwork submitted to and reviewed by CarWhere. This study never mixes the two.
How CarWhere calculated this
Each model's certified and used figures are aggregate statistics distilled from live inventory searches run on CarWhere, refreshed continuously; the freshest snapshot per side wins and both capture dates are shown. The premium is (CPO mean − used mean) ÷ used mean; pairs with a premium beyond ±40% are excluded as likely trim or sample mismatches. CarWhere stores only aggregates — never individual listings. Read the full method on the CarWhere Index methodology page.
Suggested attribution: “Source: CarWhere market tracking, November 2026.”