2026–27 Kia Sportage vs Toyota RAV4: We Compared the Data
By the CarWhere Vehicle Data Team · Updated November 8, 2026 · how we score
Our pick: the RAV4 — it leads our weighted scorecard 7.5–3 across 10 categories, winning on fewer NHTSA complaints per 1,000 sold (0.18 vs 0.51) and better 5-year value retention (63.7% vs 47.8%). Choose the Sportage if the lower sticker matters most ($28,990 vs $31,900 to start).
Scorecard: Sportage 3 pts · RAV4 7.5 pts across 10 scored categories.
The scorecard
| Category (weight) | 2027 Sportage | 2026 RAV4 | Winner |
|---|---|---|---|
| Starting MSRP (2) | $28,990 | $31,900 | Sportage |
| NHTSA complaints per 1,000 sold (2) | 0.51 | 0.18 | RAV4 |
| 5-year value retained (1.5) | 47.8% | 63.7% | RAV4 |
| Best EPA combined (1.5) | 41 mpg | 43 mpg | RAV4 |
| Most horsepower available (1) | 268 hp | 324 hp | RAV4 |
| Max towing (1) | 2,500 lb | 3,500 lb | RAV4 |
| Cargo behind rear seats (1) | 39.6 cu ft | 37.8 cu ft | Tie |
| Standard seats (1) | 5 | 5 | Tie |
| Median discount verified buyers got (1) | 4.6% off MSRP | 2.2% off MSRP | Sportage |
| Recalls, 2023–2025 model years (0.5) | 8 | 5 | RAV4 |
| Weighted points | 3 | 7.5 | RAV4 |
Which one we'd buy, and for whom
- Commuter. Commuters: the RAV4 — 43 mpg vs 41 mpg (best EPA combined).
- Family. Families: the RAV4 — 0.18 vs 0.51 (NHTSA complaints per 1,000 sold).
- Budget. Tight budgets: the Sportage — $28,990 vs $31,900 (starting MSRP). Used, the median asking price is $22,948 for the Sportage vs $28,621 for the RAV4.
- Resale. Resale-minded buyers: the RAV4 — 63.7% vs 47.8% (5-year value retained).
- Towing. Towing: the RAV4 — 3,500 lb vs 2,500 lb (max towing).
Price: sticker and what buyers paid
The Sportage starts at $28,990 and tops out at $47,390; the RAV4 runs $31,900 to $48,500 (manufacturer MSRP, before destination). Verified Sportage buyers paid a median 4.6% off MSRP across 15 deals; the CarWhere Index target is 8.7% off. Verified RAV4 buyers paid a median 2.2% off MSRP across 70 deals; the CarWhere Index target is 4.2% off. Used, the median asking price is $22,948 for the Sportage and $28,621 for the RAV4 (all model years, US dealer listings).
Reliability: NHTSA complaints and recalls
- Sportage: 0.51 NHTSA owner complaints per 1,000 sold (2015–2022 sales years; 60th percentile among the SUVs we track).
- RAV4: 0.18 NHTSA owner complaints per 1,000 sold (2015–2022 sales years; 98th percentile among the SUVs we track).
- Recall campaigns touching the 2023–2025 model years: Sportage 8, RAV4 5.
Latest rated model years on our years-to-avoid pages: Sportage 2016 (caution).
Complaint rates are owner complaints filed with NHTSA divided by vehicles sold — a federal-data signal, not a survey score.
Specs side by side
| 2027 Sportage | 2026 RAV4 | |
|---|---|---|
| Starting MSRP (base trim) | $28,990 | $31,900 |
| Top-trim MSRP | $47,390 | $48,500 |
| Horsepower | 187–268 hp | 226–324 hp |
| Max torque | 271 lb-ft | 170 lb-ft |
| EPA combined | 24–41 mpg (hybrid avail.) | 38–43 mpg (hybrid avail.) |
| Max towing | 2,500 lb | 3,500 lb |
| Max payload | — | 1,340 lb |
| Seats (standard / max) | 5 / 5 | 5 / 5 |
| Cargo behind rear seats | 39.6 cu ft | 37.8 cu ft |
Automaker-published figures; EPA ratings from fueleconomy.gov. "—" = not published.
Size
| Sportage | RAV4 | |
|---|---|---|
| Length | 184.4 in | 181 in |
| Width | 73.4 in | 73 in |
| Height | 65.4 in | 66.5 in |
| Wheelbase | 108.5 in | 105.9 in |
| Ground clearance | 7.1 in | 8.1 in |
Resale: 5-year value retained
A 5-year-old (2021) Sportage lists for a median $16,398 — 47.8% of today's median new price of $34,274. A 5-year-old (2021) RAV4 lists for a median $26,414 — 63.7% of today's median new price of $41,446.
Shop both
- See 32,216 new 2027 Kia Sportages for sale →Median listed price $35,635 · updated Nov 7, 2026
- See new 2026 Toyota RAV4s for sale →
Negotiating either one?
CarWhere PRO ($12.99/mo) shows the 75th-percentile target price for your exact trim and zip, comparable nearby deals, and an AI quote analyzer. See PRO → · Checking a specific used one? The $9.99 Full VIN Report covers the federal record + original window sticker.
More on the Kia Sportage
More on the Toyota RAV4
Related head-to-heads
FAQ
Is the Sportage better than the RAV4?
On our data, no — the RAV4 comes out ahead. Our pick: the RAV4 — it leads our weighted scorecard 7.5–3 across 10 categories, winning on fewer NHTSA complaints per 1,000 sold (0.18 vs 0.51) and better 5-year value retention (63.7% vs 47.8%). Choose the Sportage if the lower sticker matters most ($28,990 vs $31,900 to start).
Which is more reliable, the Sportage or the RAV4?
On federal data, the RAV4: owners filed 0.18 NHTSA complaints per 1,000 vehicles sold versus 0.51 for the Sportage (2015–2022 sales years). That's complaint volume, not a survey score. NHTSA lists 8 recall campaigns touching the 2023–2025 Sportage and 5 for the RAV4.
Which holds its value better, the Sportage or the RAV4?
The RAV4: a 5-year-old example lists for 63.7% of the new price, versus 47.8% for the Sportage, based on median used asking prices against today's median new price.
Which is cheaper, the Sportage or the RAV4?
The Sportage starts lower: $28,990 vs $31,900 starting MSRP (before destination). Verified buyers paid a median 4.6% off MSRP on the Sportage (15 deals) and 2.2% on the RAV4 (70 deals).
Which has better gas mileage, the Sportage or the RAV4?
The RAV4: up to 43 mpg combined vs 41 mpg for the Sportage (best EPA rating across each lineup).
How we score
Each category compares one published number per model and counts only when both models have it. The winner earns the category weight; results inside the tie band earn nothing. Our pick has more weighted points; level points fall back to more category wins, then the reliability winner, then the price winner.
- Starting MSRP: lower wins; tie within 3%.
- NHTSA complaints per 1,000 sold: lower wins; tie within 15%.
- 5-year value retained: higher wins; tie within 2 points.
- Best EPA combined: higher wins; tie within 1 mpg (3 MPGe).
- Most horsepower available: higher wins; tie within 5%.
- Max towing: higher wins; tie within 5%.
- Cargo behind rear seats: higher wins; tie within 5%.
- Standard seats: higher wins; tie same count.
- Median discount verified buyers got: higher wins; tie within 0.5 points.
- Recalls, 2023–2025 model years: lower wins; tie within 1.
Towing weighs 2 for pickups and 1 otherwise; seating is only scored between SUVs and minivans, using standard (never optional) seats. Sources: automaker spec pages and order guides; EPA ratings (fueleconomy.gov); NHTSA owner complaints and recall campaigns against published US sales; median used asking prices across active US dealer listings from licensed vehicle-data providers; verified buyer-submitted deal sheets for discounts.
Cite this page: CarWhere, "2026–27 Kia Sportage vs Toyota RAV4: We Compared the Data," carwhere.com/compare-cars/kia-sportage-vs-toyota-rav4, updated November 8, 2026.