2027 Kia Sportage Price
By CarWhere Research · Updated
The 2027 Kia Sportage starts at $28,990 for the LX; the X-Line Prestige Plug-in Hybrid is $47,390. Verified buyers paid a median 4.6% under MSRP (15 deals). A good deal is 8.7% off MSRP or better, before rebates and with no dealer add-ons.
Starting MSRP
$28,990
LX
Top trim MSRP
$47,390
X-Line Prestige Plug-in Hybrid
Median paid vs MSRP
4.6% off
15 verified deals
Target discount
8.7% off
before rebates
How much does a Sportage cost?
A new 2027 Kia Sportage starts at $28,990 (LX) and runs to $47,390 (X-Line Prestige Plug-in Hybrid) before destination, per manufacturer pricing. CarWhere buyers paid a median 4.6% below MSRP on 2026–2027 Sportages (15 verified deals, small sample, Mar 2026–Nov 2026); the CarWhere Index target is 8.7% off MSRP, before rebates. Used Sportage listings have a median asking price of $22,948 (middle half $18,145–$26,189) across 20,072 priced dealer listings of all model years — CarWhere market data, November 2026.
Does the Sportage hold its value?
In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Sportage lists at a median $23,891 — 30.3% below the $34,274 median asking price of a new one (3,436 listings). That holds value better than the 39.4% median for 3-year-old cars across the 175 models in the study, which is one reason used Sportage prices stay high. Sportage depreciation by year.
Browse used Sportage listings →What Sportage buyers paid →Used Sportage prices by year →
2027 Kia Sportage MSRP by trim
These are starting MSRPs before the destination charge, taxes, fees and options.
| Trim | Starting MSRP | Destination | Note |
|---|---|---|---|
| LX | $28,990 | Not included | excl. destination (2027 MY) |
| LX Hybrid | $30,590 | Not included | excl. destination (2027 MY) |
| EX | $30,790 | Not included | excl. destination (2027 MY) |
| S Hybrid | $31,290 | Not included | excl. destination (2027 MY) |
| EX Hybrid | $32,290 | Not included | excl. destination (2027 MY) |
| SX | $34,590 | Not included | excl. destination (2027 MY) |
| X-Line | $34,790 | Not included | excl. destination (2027 MY) |
| X-Line Hybrid | $35,790 | Not included | excl. destination (2027 MY) |
| SX Prestige | $36,590 | Not included | excl. destination (2027 MY) |
| X-Pro Prestige | $39,890 | Not included | excl. destination (2027 MY) |
| X-Line Plug-in Hybrid | $40,590 | Not included | excl. destination (2027 MY) |
| SX Prestige Hybrid | $40,690 | Not included | excl. destination (2027 MY) |
| X-Line Prestige Plug-in Hybrid | $47,390 | Not included | excl. destination (2027 MY) |
What each trim adds: Sportage trim levels explained.
2027 Kia Sportage invoice price and destination charge
Estimated dealer invoice below is for the base vehicle before destination, from CarWhere's researched invoice-to-MSRP ratios (by trim where researched, else model or brand). Dealers also earn holdback and factory incentives, so their true cost is lower still.
| Trim | Base MSRP | Est. invoice | Below MSRP |
|---|---|---|---|
| LX | $28,990 | $28,265 | 2.5% |
| LX Hybrid | $30,590 | $29,825 | 2.5% |
| EX | $30,790 | $30,020 | 2.5% |
| S Hybrid | $31,290 | $30,508 | 2.5% |
| EX Hybrid | $32,290 | $31,483 | 2.5% |
| SX | $34,590 | $33,379 | 3.5% |
| X-Line | $34,790 | $33,920 | 2.5% |
| X-Line Hybrid | $35,790 | $34,537 | 3.5% |
| SX Prestige | $36,590 | $35,309 | 3.5% |
| X-Pro Prestige | $39,890 | $38,494 | 3.5% |
| X-Line Plug-in Hybrid | $40,590 | $39,169 | 3.5% |
| SX Prestige Hybrid | $40,690 | $39,266 | 3.5% |
| X-Line Prestige Plug-in Hybrid | $47,390 | $46,205 | 2.5% |
What Sportage buyers actually paid
Across 15 verified CarWhere new-car purchases of the Sportage (2026–2027 model years, Mar 2026–Nov 2026), buyers paid a median 4.6% ($1,500) below MSRP. The middle half of deals landed between 3.7% and 8.3% off MSRP. Leases are excluded.
| Measure | Value |
|---|---|
| Verified deals | 15 |
| Median discount off MSRP | 4.6% ($1,500) |
| Middle half of deals | 3.7%–8.3% off |
| Median MSRP in these deals | $33,100 |
| Share paid over MSRP | 0% |
Every deal with trim, date and price: Every verified Sportage deal (what people paid).
What's a good deal on a Sportage?
Target discount: $2,900 off MSRP (8.7%) — before rebates, with no dealer add-ons. Rebates stack on top and apply at any dealer.
The target is the CarWhere Index target discount for the Sportage: the discount the strongest quarter of verified buyers reached (15 deals, outliers removed). The dollar figure is 8.7% of the $33,700 average MSRP in those deals — apply 8.7% to your exact trim's MSRP for your number.
How to get that price
1. Negotiate the discount off MSRP
Agree on a dollar discount off the Sportage's MSRP first — not a monthly payment and not the out-the-door total, which hide where the money goes.
2. Get an itemized quote
Ask for a written quote that lists MSRP, the dealer discount, each rebate, and every fee on its own line, so the dealer discount is never mixed with manufacturer rebates.
3. Say no to add-ons
Decline pre-installed or dealer add-ons (protection packages, nitrogen, etching, markups). The target on this page assumes none.
4. Apply rebates last
Rebates come from the manufacturer and apply at any dealer. Take them on top of the negotiated discount, not instead of it.
Compare listings near you on CarWhere search, or see how AI car buying handles dealer quotes.
Frequently asked questions
How much does a Sportage cost?
A new 2027 Kia Sportage starts at $28,990 (LX) and runs to $47,390 (X-Line Prestige Plug-in Hybrid) before destination, per manufacturer pricing. CarWhere buyers paid a median 4.6% below MSRP on 2026–2027 Sportages (15 verified deals, small sample, Mar 2026–Nov 2026); the CarWhere Index target is 8.7% off MSRP, before rebates. Used Sportage listings have a median asking price of $22,948 (middle half $18,145–$26,189) across 20,072 priced dealer listings of all model years — CarWhere market data, November 2026.
How much is a used Sportage?
Used Sportage listings have a median asking price of $22,948 (middle half $18,145–$26,189) across 20,072 priced dealer listings of all model years — CarWhere market data, November 2026. A 3-year-old (2023) example lists at a median $23,891 in CarWhere's depreciation study (3,436 listings, October 2026). These are dealer asking prices, not what buyers finally paid.
Does the Sportage hold its value?
In CarWhere's depreciation study (October 2026), a 3-year-old (2023) Sportage lists at a median $23,891 — 30.3% below the $34,274 median asking price of a new one (3,436 listings). That holds value better than the 39.4% median for 3-year-old cars across the 175 models in the study, which is one reason used Sportage prices stay high.
What's a good price for a 2027 Sportage?
A good price is 8.7% off MSRP or better — about $2,900 on the $33,700 average MSRP in CarWhere's 15 verified deals. That's before rebates and with no dealer add-ons; apply the same percentage to your trim's MSRP. Rebates stack on top.
How much below MSRP do Sportage buyers pay?
The median verified CarWhere buyer paid a median 4.6% ($1,500) below MSRP; the middle half of deals landed between 3.7% and 8.3% off MSRP. Based on 15 new-car purchases from Mar 2026 to Nov 2026, leases excluded.
Does the Sportage have rebates?
Manufacturer rebates and special financing on the Sportage change month to month and vary by region and by whether you pay cash, finance or lease. The discounts on this page are dealer discounts before rebates, so any current rebate is extra savings on top — ask for it as a separate line on the quote. CarWhere’s incentives page lists current offers.
Current manufacturer offers: car incentives and rebates.
More Sportage pricing research
Sources and method
MSRPs come from CarWhere's trim-level data, which records manufacturers' published US prices. Deal figures are CarWhere's own verified buyer submissions, snapshotted November 8, 2026: Approved, deduplicated CarWhere verified new-car purchase deals (leases excluded); exact model match. Model year within submission year ± 1, MSRP and selling price present; discounts outside −20%..+40% of MSRP excluded. Target = CarWhere Index target discount (75th-percentile discount of an IQR-cleaned pool); its dollar figure is the target % applied to the sample’s average MSRP.
- 2027 Kia Sportage Features & Specs Comparison (trims, starting MSRPs, specs) — Kia America (kia.com)
- 2027 Kia Sportage Hybrid Features & Specs Comparison (trims, starting MSRPs, specs) — Kia America (kia.com)
- 2027 Kia Sportage Plug-in Hybrid Features & Specs Comparison (trims, starting MSRPs, specs) — Kia America (kia.com)
- 2023 Kia Sportage FWD powertrains — U.S. EPA / DOE (fueleconomy.gov)
- 2023 Kia Sportage Hybrid FWD powertrains — U.S. EPA / DOE (fueleconomy.gov)