Data updated February 2026 · 2 verified transactions
Keyes Toyota
Van Nuys, California · 2 verified deals · 0 lease, 2 cash/finance
5855 Van Nuys Blvd, Sherman Oaks, CA 91401, USA
Transparency Score: 80/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Keyes Toyota a Good Dealer?
Keyes Toyota earns a Grade A (80/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 6.3% off MSRP and a $85 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Van Nuys.
2
6.3%
below MSRP
$85
State cap: $85
0/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Keyes Toyota
Toyota Tacoma
2 deals · 6.3% off MSRP · avg $34,567
Toyota Tacoma
2 deals · 6.3% off MSRP · avg $34,567
2
Verified Deals
6.3%
Off MSRP
$34,567
Avg Price
Recent Deals at Keyes Toyota
2026 Toyota Tacoma 2WD SR
MSRP $36,894
$33,758
8.5% off
2026 Toyota Tacoma 2WD SR
MSRP $36,894
$35,376
4.1% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Keyes Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Tacoma | $33,758 | 8.5% |
| 2026 | Toyota Tacoma | $35,376 | 4.1% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
What to Know Before Visiting Keyes Toyota
Keyes Toyota in Van Nuys, California earns a Grade A (80/100) transparency score based on 2 verified buyer transactions. Buyers typically save 6.3% off MSRP, which is a competitive discount. Prices range from $33,758 to $35,376.
Their doc fee is $85, which is within the California cap of $85.
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Keyes Toyota a good dealership?
Based on 2 verified buyer transactions, Keyes Toyota in Van Nuys, CA earns a Grade A (80/100) transparency score. They sell vehicles at an average of 6.3% below MSRP. Their documentation fee is $85. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Keyes Toyota overpriced?
Keyes Toyota sells vehicles at an average of 6.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Keyes Toyota charge?
Keyes Toyota charges a documentation fee of $85 (CA caps doc fees at $85). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Keyes Toyota charge?
Based on 2 verified deals, no hidden fees or dealer add-ons were found at Keyes Toyota. Their doc fee is $85.
Does Keyes Toyota negotiate on price?
Based on verified buyer transactions, buyers at Keyes Toyota are getting an average of 6.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Keyes Toyota for a Toyota Tacoma?
Based on 2 verified deals, buyers at Keyes Toyota paid an average of $34,567 for a Toyota Tacoma, which is 6.3% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Keyes Toyota sell?
Based on verified buyer data, Keyes Toyota has deals for: Toyota Tacoma (2 deals, avg 6.3% off).
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