Data updated April 2026 · 1 verified transaction
Transparency Score: 75/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Secor a Good Dealer?
Secor earns a Grade B (75/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 7.0% off MSRP and a $599 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in New London.
1
7.0%
below MSRP
$599
Based on 1 deals
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Secor
Subaru Outback
1 deal · 7.0% off MSRP · avg $43,845
Subaru Outback
1 deal · 7.0% off MSRP · avg $43,845
1
Verified Deals
7.0%
Off MSRP
$43,845
Avg Price
Recent Deals at Secor
2026 Subaru Outback Sport Utility
MSRP $47,146
$43,845
7.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Secor
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Subaru Outback | $43,845 | 7.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Secor Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Secor(this dealer) | B(75) | 7.0% | $599 | 1 |
| Secor Subaru | B(65) | 6.7% | $599 | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Secor
Secor in New London, Connecticut earns a Grade B (75/100) transparency score based on 1 verified buyer transactions. Buyers typically save 7.0% off MSRP, which is a competitive discount. Prices range from $43,845 to $43,845.
Their doc fee is $599 (Connecticut has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Subaru.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Secor a good dealership?
Based on 1 verified buyer transactions, Secor in New London, CT earns a Grade B (75/100) transparency score. They sell vehicles at an average of 7.0% below MSRP. Their documentation fee is $599. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Secor overpriced?
Secor sells vehicles at an average of 7.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Secor charge?
Secor charges a documentation fee of $599. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Secor charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Secor. Their doc fee is $599.
Does Secor negotiate on price?
Based on verified buyer transactions, buyers at Secor are getting an average of 7.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Secor for a Subaru Outback?
Based on 1 verified deal, buyers at Secor paid an average of $43,845 for a Subaru Outback, which is 7.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Secor sell?
Based on verified buyer data, Secor has deals for: Subaru Outback (1 deals, avg 7.0% off).
See What Subaru Buyers Paid
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