Data updated December 2025 · 2 verified transactions
Secor Subaru
New London, Connecticut · 2 verified deals · 0 lease, 2 cash/finance
501 Broad St, New London, CT 06320, USA
Transparency Score: 65/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Secor Subaru a Good Dealer?
Secor Subaru earns a Grade B (65/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 6.7% off MSRP and a $599 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in New London.
2
6.7%
below MSRP
$599
Based on 2 deals
2/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Vin Etch | $199 | 2/2 deals |
Pricing by Vehicle at Secor Subaru
Subaru Outback
2 deals · 6.7% off MSRP · avg $43,982
Subaru Outback
2 deals · 6.7% off MSRP · avg $43,982
2
Verified Deals
6.7%
Off MSRP
$43,982
Avg Price
Recent Deals at Secor Subaru
2026 Subaru Outback Sport Utility
MSRP $47,146
$43,498
7.7% off
2026 Subaru Outback Sport Utility
MSRP $47,146
$44,465
5.7% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Secor Subaru
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Subaru Outback | $43,498 | 7.7% |
| 2026 | Subaru Outback | $44,465 | 5.7% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Secor Subaru Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Secor Subaru(this dealer) | B(65) | 6.7% | $599 | 2 |
| Secor | B(75) | 7.0% | $599 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Secor Subaru
Secor Subaru in New London, Connecticut earns a Grade B (65/100) transparency score based on 2 verified buyer transactions. Buyers typically save 6.7% off MSRP, which is a competitive discount. Prices range from $43,498 to $44,465.
Their doc fee is $599 (Connecticut has no doc fee cap).
100% of verified deals included dealer add-ons. Watch for: Vin Etch. These are negotiable — ask to have them removed.
Brands sold: Subaru.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Secor Subaru a good dealership?
Based on 2 verified buyer transactions, Secor Subaru in New London, CT earns a Grade B (65/100) transparency score. They sell vehicles at an average of 6.7% below MSRP. Their documentation fee is $599. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Secor Subaru overpriced?
Secor Subaru sells vehicles at an average of 6.7% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Secor Subaru charge?
Secor Subaru charges a documentation fee of $599. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Secor Subaru charge?
Based on 2 verified deals, Secor Subaru commonly includes these add-ons: Vin Etch (avg $199). These appeared in 2 out of 2 deals and are usually negotiable — ask to have them removed.
Does Secor Subaru negotiate on price?
Based on verified buyer transactions, buyers at Secor Subaru are getting an average of 6.7% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Secor Subaru add dealer add-ons or pro packs?
Yes. In 2 out of 2 verified deals at Secor Subaru, dealer add-ons were included. Common add-ons: Vin Etch (avg $199). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Secor Subaru for a Subaru Outback?
Based on 2 verified deals, buyers at Secor Subaru paid an average of $43,982 for a Subaru Outback, which is 6.7% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Secor Subaru sell?
Based on verified buyer data, Secor Subaru has deals for: Subaru Outback (2 deals, avg 6.7% off).
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