Data updated February 2026 · 2 verified transactions
Heyward Allen Toyota
Athens, Georgia · 2 verified deals · 0 lease, 2 cash/finance
2910 Atlanta Hwy, Athens, GA 30606, USA
Transparency Score: 65/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Heyward Allen Toyota a Good Dealer?
Heyward Allen Toyota earns a Grade B (65/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 9.3% off MSRP and a $699 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Athens.
2
9.3%
below MSRP
$699
Based on 2 deals
2/2
deals with add-ons
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Get CarWhere ProWhat Fees Does Heyward Allen Toyota Charge?
Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Pulse Protection | $247 | 2/2 deals |
| 2 Window Tint | $235 | 2/2 deals |
| Protection Products | $269 | 1/2 deals |
Pricing by Vehicle at Heyward Allen Toyota
Toyota Tacoma
2 deals · 9.3% off MSRP · avg $36,455
Toyota Tacoma
2 deals · 9.3% off MSRP · avg $36,455
2
Verified Deals
9.3%
Off MSRP
$36,455
Avg Price
Recent Deals at Heyward Allen Toyota
2026 Toyota Tacoma SR Auto
MSRP $40,205
$36,205
9.9% off
2026 Toyota Tacoma SR Auto
MSRP $40,205
$36,705
8.7% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Heyward Allen Toyota
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Tacoma | $36,205 | 9.9% |
| 2026 | Toyota Tacoma | $36,705 | 8.7% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Heyward Allen Toyota Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Heyward Allen Toyota(this dealer) | B(65) | 9.3% | $699 | 2 |
| Athens BMW | B(70) | 6.0% | $799 | 4 |
| Athens Ford | B(77) | 4.8% | $899 | 2 |
| Athensbmw.com | B(60) | 9.5% | $99 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Heyward Allen Toyota
Heyward Allen Toyota in Athens, Georgia earns a Grade B (65/100) transparency score based on 2 verified buyer transactions. Buyers typically save 9.3% off MSRP, which is a competitive discount. Prices range from $36,205 to $36,705.
Their doc fee is $699 (Georgia has no doc fee cap).
100% of verified deals included dealer add-ons. Watch for: Pulse Protection, 2 Window Tint, Protection Products. These are negotiable — ask to have them removed.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Heyward Allen Toyota a good dealership?
Based on 2 verified buyer transactions, Heyward Allen Toyota in Athens, GA earns a Grade B (65/100) transparency score. They sell vehicles at an average of 9.3% below MSRP. Their documentation fee is $699. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Heyward Allen Toyota overpriced?
Heyward Allen Toyota sells vehicles at an average of 9.3% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Heyward Allen Toyota charge?
Heyward Allen Toyota charges a documentation fee of $699. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Heyward Allen Toyota charge?
Based on 2 verified deals, Heyward Allen Toyota commonly includes these add-ons: Pulse Protection (avg $247), 2 Window Tint (avg $235), Protection Products (avg $269). These appeared in 2 out of 2 deals and are usually negotiable — ask to have them removed.
Does Heyward Allen Toyota negotiate on price?
Based on verified buyer transactions, buyers at Heyward Allen Toyota are getting an average of 9.3% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Heyward Allen Toyota add dealer add-ons or pro packs?
Yes. In 2 out of 2 verified deals at Heyward Allen Toyota, dealer add-ons were included. Common add-ons: Pulse Protection (avg $247), 2 Window Tint (avg $235), Protection Products (avg $269). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Heyward Allen Toyota for a Toyota Tacoma?
Based on 2 verified deals, buyers at Heyward Allen Toyota paid an average of $36,455 for a Toyota Tacoma, which is 9.3% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Heyward Allen Toyota sell?
Based on verified buyer data, Heyward Allen Toyota has deals for: Toyota Tacoma (2 deals, avg 9.3% off).
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