Data updated March 2026 · 2 verified transactions
Toyota South
Richmond, Kentucky · 2 verified deals · 0 lease, 2 cash/finance
961 Four Mile Rd, Richmond, KY 40475, USA
Transparency Score: 65/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Toyota South a Good Dealer?
Toyota South earns a Grade B (65/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 1.7% off MSRP and a $699 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Richmond.
2
1.7%
below MSRP
$699
Based on 2 deals
0/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Toyota South
Toyota Land Cruiser
2 deals · 1.7% off MSRP · avg $72,147
Toyota Land Cruiser
2 deals · 1.7% off MSRP · avg $72,147
2
Verified Deals
1.7%
Off MSRP
$72,147
Avg Price
Recent Deals at Toyota South
2026 Toyota Land Cruiser 5d 4WD
MSRP $73,395
$70,900
3.4% off
2026 Toyota Land Cruiser 5d 4WD
MSRP $73,395
$73,395
0.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Toyota South
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | Toyota Land Cruiser | $70,900 | 3.4% |
| 2026 | Toyota Land Cruiser | $73,395 | 0.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
What to Know Before Visiting Toyota South
Toyota South in Richmond, Kentucky earns a Grade B (65/100) transparency score based on 2 verified buyer transactions. Buyers see modest discounts of 1.7% off MSRP. You may want to compare with other nearby dealers. Prices range from $70,900 to $73,395.
Their doc fee is $699 (Kentucky has no doc fee cap).
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: Toyota.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Toyota South a good dealership?
Based on 2 verified buyer transactions, Toyota South in Richmond, KY earns a Grade B (65/100) transparency score. They sell vehicles at an average of 1.7% below MSRP. Their documentation fee is $699. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Toyota South overpriced?
Toyota South sells vehicles at an average of 1.7% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 2 verified buyer deal sheets.
What fees does Toyota South charge?
Toyota South charges a documentation fee of $699. All fee data is sourced from verified buyer deal sheets.
What hidden fees does Toyota South charge?
Based on 2 verified deals, no hidden fees or dealer add-ons were found at Toyota South. Their doc fee is $699.
Does Toyota South negotiate on price?
Based on verified buyer transactions, buyers at Toyota South are getting an average of 1.7% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Toyota South for a Toyota Land Cruiser?
Based on 2 verified deals, buyers at Toyota South paid an average of $72,147 for a Toyota Land Cruiser, which is 1.7% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Toyota South sell?
Based on verified buyer data, Toyota South has deals for: Toyota Land Cruiser (2 deals, avg 1.7% off).
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