Transparency Score: 60/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Penske a Good Dealer?
Penske earns a Grade B (60/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 8.0% off MSRP and a $799 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Bloomfield Hills.
Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.
1
8.0%
below MSRP
$799
State cap: $280
0/1
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 1 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Penske
BMW 5 Series
1 deal · 8.0% off MSRP · avg $78,729
BMW 5 Series
1 deal · 8.0% off MSRP · avg $78,729
1
Verified Deals
8.0%
Off MSRP
$78,729
Avg Price
Recent Deals at Penske
2026 BMW 5 Series 540i
MSRP $85,575
$78,729
8.0% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Penske
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2026 | BMW 5 Series | $78,729 | 8.0% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Penske Compares With Other BMW Dealers in Michigan
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Penske(this dealer) | B(60) | 8.0% | $799 | 1 |
| Serra Auto Campus | A(80) | 5.8% | $280 | 2 |
| BMW of Ann Arbor | A(80) | 10.4% | $280 | 2 |
| Zeigler | B(76) | 3.9% | $280 | 2 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Penske
Penske in Bloomfield Hills, Michigan earns a Grade B (60/100) transparency score based on 1 verified buyer transactions. Buyers typically save 8.0% off MSRP, which is a competitive discount. Prices range from $78,729 to $78,729.
Their doc fee is $799, which is above the Michigan cap of $280.
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
Brands sold: BMW.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Penske a good dealership?
Based on 1 verified buyer transaction, Penske in Bloomfield Hills, MI sells vehicles at an average of 8.0% below MSRP. Their documentation fee is $799. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Penske overpriced?
Penske sells vehicles at an average of 8.0% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.
What fees does Penske charge?
Penske charges a documentation fee of $799 (MI caps doc fees at $280). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Penske charge?
Based on 1 verified deals, no hidden fees or dealer add-ons were found at Penske. Their doc fee is $799.
Does Penske negotiate on price?
Based on verified buyer transactions, buyers at Penske are getting an average of 8.0% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Penske for a BMW 5 Series?
Based on 1 verified deal, buyers at Penske paid an average of $78,729 for a BMW 5 Series, which is 8.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Penske sell?
Based on verified buyer data, Penske has deals for: BMW 5 Series (1 deals, avg 8.0% off).
See What BMW Buyers Paid
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