Data updated April 2026 · 2 verified transactions
Zeigler
Kalamazoo, Michigan · 2 verified deals · 0 lease, 2 cash/finance
4201 Stadium Dr, Kalamazoo, MI 49008, USA
Transparency Score: 76/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Zeigler a Good Dealer?
Zeigler earns a Grade B (76/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 3.9% off MSRP and a $280 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Kalamazoo.
2
3.9%
below MSRP
$280
State cap: $280
0/2
deals with add-ons
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Get CarWhere ProWhat Fees Does Zeigler Charge?
Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
Pricing by Vehicle at Zeigler
GMC Sierra 1500
1 deal · 3.4% off MSRP · avg $71,270
GMC Sierra 1500
1 deal · 3.4% off MSRP · avg $71,270
1
Verified Deals
3.4%
Off MSRP
$71,270
Avg Price
BMW X1
1 deal · 4.3% off MSRP · avg $55,395
BMW X1
1 deal · 4.3% off MSRP · avg $55,395
1
Verified Deals
4.3%
Off MSRP
$55,395
Avg Price
Recent Deals at Zeigler
2025 GMC Sierra 1500 SLT 4x4 Crew Cab 5.75 ft. box 147.4
MSRP $73,770
$71,270
3.4% off
2026 BMW X1 M35i 4dr All-Wheel Drive Sports Act
MSRP $57,895
$55,395
4.3% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Zeigler
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | GMC Sierra 1500 | $71,270 | 3.4% |
| 2026 | BMW X1 | $55,395 | 4.3% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
How Zeigler Compares
| Dealer | Grade | Avg Off MSRP | Doc Fee | Deals |
|---|---|---|---|---|
| Zeigler(this dealer) | B(76) | 3.9% | $280 | 2 |
| Maple Hill | A(83) | 4.6% | $280 | 3 |
| Mercedes-Benz of Kalamazoo | B(75) | 6.3% | $280 | 1 |
| Metro Toyota | B(61) | 1.8% | $304 | 1 |
Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.
What to Know Before Visiting Zeigler
Zeigler in Kalamazoo, Michigan earns a Grade B (76/100) transparency score based on 2 verified buyer transactions. Buyers typically save 3.9% off MSRP, which is a competitive discount. Prices range from $55,395 to $71,270.
Their doc fee is $280, which is within the Michigan cap of $280.
No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Zeigler a good dealership?
Based on 2 verified buyer transactions, Zeigler in Kalamazoo, MI earns a Grade B (76/100) transparency score. They sell vehicles at an average of 3.9% below MSRP. Their documentation fee is $280. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.
Is Zeigler overpriced?
Zeigler sells vehicles at an average of 3.9% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Zeigler charge?
Zeigler charges a documentation fee of $280 (MI caps doc fees at $280). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Zeigler charge?
Based on 2 verified deals, no hidden fees or dealer add-ons were found at Zeigler. Their doc fee is $280.
Does Zeigler negotiate on price?
Based on verified buyer transactions, buyers at Zeigler are getting an average of 3.9% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
What should I pay at Zeigler for a GMC Sierra 1500?
Based on 1 verified deal, buyers at Zeigler paid an average of $71,270 for a GMC Sierra 1500, which is 3.4% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Zeigler sell?
Based on verified buyer data, Zeigler has deals for: GMC Sierra 1500 (1 deals, avg 3.4% off), BMW X1 (1 deals, avg 4.3% off). They sell vehicles from BMW, GMC.
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Verified deals with real transaction prices and discounts
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