Latest verified transaction: July 2026Page checked: August 29, 2026Confidence: Limited (2 verified transactions)
Ford
B63/100

Palmetto Ford Lincoln

Charleston, South Carolina · 2 verified deals · 0 lease, 2 cash/finance

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Transparency Score: 63/100

PricingDiscount vs market average
38/40
Fee TransparencyDoc fee + add-on behavior
15/30
Data DepthVerified deal volume
10/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Palmetto Ford Lincoln a Good Dealer?

Palmetto Ford Lincoln earns a Grade B (63/100) based on 2 verified buyer transactions. This dealer offers transparent pricing with an average discount of 4.4% off MSRP and a $225 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Charleston.

Limited data — based on only 2 verified deals; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $76,302$76,302Deal types: 0 lease, 2 cash/financeAvg selling price: $76,302
Verified Deals

2

Avg Off MSRP

4.4%

below MSRP

Doc Fee

$225

Based on 2 deals

Add-ons Found

2/2

deals with add-ons

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What Fees Does Palmetto Ford Lincoln Charge?

Doc Fee Comparison

Palmetto Ford Lincoln$225
South Carolina Avg$538
National Avg$400

Documentation Fee

$225

Based on 2 verified deal sheets

Dealer Add-ons & Accessories

Add-ons found in 2 of 2 deals — these are usually negotiable
ItemAvg AmountSeen In
Etching$2792/2 deals

Pricing by Vehicle at Palmetto Ford Lincoln

Ford F-150

2 deals · 4.4% off MSRP · avg $76,302

2

Verified Deals

4.4%

Off MSRP

$76,302

Avg Price

Recent Deals at Palmetto Ford Lincoln

2026 Ford F-150 King Ranch

PurchaseJul 2026VIN 1FTFW6L85TFB11402

MSRP $79,800

$76,302

4.4% off

2026 Ford F-150 King Ranch

PurchaseJul 2026VIN 1FTFW1E85TFB11402

MSRP $79,800

$76,302

4.4% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Palmetto Ford Lincoln

YearVehiclePriceDiscount
2026Ford F-150$76,3024.4%
2026Ford F-150$76,3024.4%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Palmetto Ford Lincoln Compares With Other Ford Dealers in South Carolina

DealerGradeAvg Off MSRPDoc FeeDeals
Palmetto Ford Lincoln(this dealer)B(63)4.4%$2252
D and D MotorsB(75)12.2%$4991
Mike Reichenbach Ford LincolnB(68)3.2%$4991
Fairway Ford of GreenvilleB(60)7.2%$3991

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Palmetto Ford Lincoln

Palmetto Ford Lincoln in Charleston, South Carolina earns a Grade B (63/100) transparency score based on 2 verified buyer transactions. Buyers typically save 4.4% off MSRP, which is a competitive discount. Prices range from $76,302 to $76,302.

Their doc fee is $225 (South Carolina has no doc fee cap).

100% of verified deals included dealer add-ons. Watch for: Etching. These are negotiable — ask to have them removed.

Brands sold: Ford.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Palmetto Ford Lincoln a good dealership?

Based on 2 verified buyer transactions, Palmetto Ford Lincoln in Charleston, SC sells vehicles at an average of 4.4% below MSRP. Their documentation fee is $225. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.

Is Palmetto Ford Lincoln overpriced?

Palmetto Ford Lincoln sells vehicles at an average of 4.4% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.

What fees does Palmetto Ford Lincoln charge?

Palmetto Ford Lincoln charges a documentation fee of $225. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Palmetto Ford Lincoln charge?

Based on 2 verified deals, Palmetto Ford Lincoln commonly includes these add-ons: Etching (avg $279). These appeared in 2 out of 2 deals and are usually negotiable — ask to have them removed.

Does Palmetto Ford Lincoln negotiate on price?

Based on verified buyer transactions, buyers at Palmetto Ford Lincoln are getting an average of 4.4% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

Does Palmetto Ford Lincoln add dealer add-ons or pro packs?

Yes. In 2 out of 2 verified deals at Palmetto Ford Lincoln, dealer add-ons were included. Common add-ons: Etching (avg $279). These are almost always negotiable — ask to have them removed or discounted.

What should I pay at Palmetto Ford Lincoln for a Ford F-150?

Based on 2 verified deals, buyers at Palmetto Ford Lincoln paid an average of $76,302 for a Ford F-150, which is 4.4% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Palmetto Ford Lincoln sell?

Based on verified buyer data, Palmetto Ford Lincoln has deals for: Ford F-150 (2 deals, avg 4.4% off).

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