Latest verified transaction: April 2026Page checked: September 5, 2026Confidence: Limited (1 verified transaction)
Ford
B75/100

Firmin Ford

Laurens, South Carolina · 1 verified deal · 0 lease, 1 cash/finance

921 E Main St, Laurens, SC 29360, USA

Map showing location of Firmin Ford in Laurens, SC
921 E Main St, Laurens, SC 29360, USAGet Directions

Transparency Score: 75/100

PricingDiscount vs market average
40/40
Fee TransparencyDoc fee + add-on behavior
30/30
Data DepthVerified deal volume
5/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Firmin Ford a Good Dealer?

Firmin Ford earns a Grade B (75/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 8.4% off MSRP and a $225 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Laurens.

Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $27,457$27,457Deal types: 0 lease, 1 cash/financeAvg selling price: $27,457
Verified Deals

1

Avg Off MSRP

8.4%

below MSRP

Doc Fee

$225

Based on 1 deals

Add-ons Found

0/1

deals with add-ons

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What Fees Does Firmin Ford Charge?

Doc Fee Comparison

Firmin Ford$225
South Carolina Avg$538
National Avg$400

Documentation Fee

$225

Based on 1 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 1 verified deals

Pricing by Vehicle at Firmin Ford

Ford Maverick

1 deal · 8.4% off MSRP · avg $27,457

1

Verified Deals

8.4%

Off MSRP

$27,457

Avg Price

Recent Deals at Firmin Ford

2025 Ford Maverick XL 4.5

PurchaseApr 2026VIN 3FTTW8A31SRB68266

MSRP $29,975

$27,457

8.4% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Firmin Ford

YearVehiclePriceDiscount
2025Ford Maverick$27,4578.4%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Firmin Ford Compares With Other Ford Dealers in South Carolina

DealerGradeAvg Off MSRPDoc FeeDeals
Firmin Ford(this dealer)B(75)8.4%$2251
Palmetto Ford LincolnB(63)4.4%$2252
D and D MotorsB(75)12.2%$4991
Mike Reichenbach Ford LincolnB(68)3.2%$4991

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Firmin Ford

Firmin Ford in Laurens, South Carolina earns a Grade B (75/100) transparency score based on 1 verified buyer transactions. Buyers typically save 8.4% off MSRP, which is a competitive discount. Prices range from $27,457 to $27,457.

Their doc fee is $225 (South Carolina has no doc fee cap).

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: Ford.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Firmin Ford a good dealership?

Based on 1 verified buyer transaction, Firmin Ford in Laurens, SC sells vehicles at an average of 8.4% below MSRP. Their documentation fee is $225. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is Firmin Ford overpriced?

Firmin Ford sells vehicles at an average of 8.4% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.

What fees does Firmin Ford charge?

Firmin Ford charges a documentation fee of $225. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Firmin Ford charge?

Based on 1 verified deals, no hidden fees or dealer add-ons were found at Firmin Ford. Their doc fee is $225.

Does Firmin Ford negotiate on price?

Based on verified buyer transactions, buyers at Firmin Ford are getting an average of 8.4% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at Firmin Ford for a Ford Maverick?

Based on 1 verified deal, buyers at Firmin Ford paid an average of $27,457 for a Ford Maverick, which is 8.4% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Firmin Ford sell?

Based on verified buyer data, Firmin Ford has deals for: Ford Maverick (1 deals, avg 8.4% off).

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