Latest verified transaction: April 2026Page checked: September 5, 2026Confidence: Limited (1 verified transaction)
BMW
B60/100

Grayson

Knoxville, Tennessee · 1 verified deal · 0 lease, 1 cash/finance

8729 Kingston Pike, Knoxville, TN 37923, USA

Map showing location of Grayson in Knoxville, TN
8729 Kingston Pike, Knoxville, TN 37923, USAGet Directions

Transparency Score: 60/100

PricingDiscount vs market average
40/40
Fee TransparencyDoc fee + add-on behavior
15/30
Data DepthVerified deal volume
5/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Grayson a Good Dealer?

Grayson earns a Grade B (60/100) based on 1 verified buyer transactions. This dealer offers transparent pricing with an average discount of 6.7% off MSRP and a $499 documentation fee. Overall, this is a good dealership for buyers looking for fair, competitive pricing in Knoxville.

Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $120,587$120,587Deal types: 0 lease, 1 cash/financeAvg selling price: $120,587
Verified Deals

1

Avg Off MSRP

6.7%

below MSRP

Doc Fee

$499

Based on 1 deals

Add-ons Found

1/1

deals with add-ons

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What Fees Does Grayson Charge?

Doc Fee Comparison

Grayson$499
Tennessee Avg$797
National Avg$400

Documentation Fee

$499

Based on 1 verified deal sheets

Dealer Add-ons & Accessories

Add-ons found in 1 of 1 deals — these are usually negotiable
ItemAvg AmountSeen In
Owner Protection$2491/1 deals

Pricing by Vehicle at Grayson

BMW M5

1 deal · 6.7% off MSRP · avg $120,587

1

Verified Deals

6.7%

Off MSRP

$120,587

Avg Price

Recent Deals at Grayson

2026 BMW M5

PurchaseApr 2026VIN WBS83FK01TCW20006

MSRP $129,200

$120,587

6.7% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Grayson

YearVehiclePriceDiscount
2026BMW M5$120,5876.7%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Grayson Compares With Other BMW Dealers in Tennessee

DealerGradeAvg Off MSRPDoc FeeDeals
Grayson(this dealer)B(60)6.7%$4991
BMW of ChattanoogaA(85)7.0%$7993
BMW of NashvilleB(66)3.2%$7992
Roadshow BMWB(75)5.5%1

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Grayson

Grayson in Knoxville, Tennessee earns a Grade B (60/100) transparency score based on 1 verified buyer transactions. Buyers typically save 6.7% off MSRP, which is a competitive discount. Prices range from $120,587 to $120,587.

Their doc fee is $499 (Tennessee has no doc fee cap).

100% of verified deals included dealer add-ons. Watch for: Owner Protection. These are negotiable — ask to have them removed.

Brands sold: BMW.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Grayson a good dealership?

Based on 1 verified buyer transaction, Grayson in Knoxville, TN sells vehicles at an average of 6.7% below MSRP. Their documentation fee is $499. 1 out of 1 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.

Is Grayson overpriced?

Grayson sells vehicles at an average of 6.7% below MSRP. This is a competitive discount based on verified transaction data. All data from 1 verified buyer deal sheets.

What fees does Grayson charge?

Grayson charges a documentation fee of $499. All fee data is sourced from verified buyer deal sheets.

What hidden fees does Grayson charge?

Based on 1 verified deals, Grayson commonly includes these add-ons: Owner Protection (avg $249). These appeared in 1 out of 1 deals and are usually negotiable — ask to have them removed.

Does Grayson negotiate on price?

Based on verified buyer transactions, buyers at Grayson are getting an average of 6.7% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

Does Grayson add dealer add-ons or pro packs?

Yes. In 1 out of 1 verified deals at Grayson, dealer add-ons were included. Common add-ons: Owner Protection (avg $249). These are almost always negotiable — ask to have them removed or discounted.

What should I pay at Grayson for a BMW M5?

Based on 1 verified deal, buyers at Grayson paid an average of $120,587 for a BMW M5, which is 6.7% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Grayson sell?

Based on verified buyer data, Grayson has deals for: BMW M5 (1 deals, avg 6.7% off).

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