Latest verified transaction: March 2026Page checked: September 21, 2026Confidence: Limited (1 verified transaction)
Kia
C45/100

Steven KIA

Harrisonburg, Virginia · 1 verified deal · 0 lease, 1 cash/finance

2910 S Main St, Harrisonburg, VA 22801, USA

Map showing location of Steven KIA in Harrisonburg, VA
2910 S Main St, Harrisonburg, VA 22801, USAGet Directions

Transparency Score: 45/100

PricingDiscount vs market average
20/40
Fee TransparencyDoc fee + add-on behavior
20/30
Data DepthVerified deal volume
5/30

Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).

Is Steven KIA a Good Dealer?

Steven KIA earns a Grade C (45/100) based on 1 verified buyer transactions. Pricing is average for the Harrisonburg market with 0.0% off MSRP and a $599 documentation fee. Consider comparing with other Harrisonburg dealers before committing.

Limited data — based on only 1 verified deal; treat this as directional, not a firm rating. CarWhere rates observed pricing and fee transparency from verified deal sheets — not service quality, legal compliance, or overall reputation.

Price range: $59,510$59,510Deal types: 0 lease, 1 cash/financeAvg selling price: $59,510
Verified Deals

1

Avg Off MSRP

0.0%

below MSRP

Doc Fee

$599

State cap: $250

Add-ons Found

0/1

deals with add-ons

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What Fees Does Steven KIA Charge?

Doc Fee Comparison

Steven KIA$599
Virginia Avg$888
Virginia Cap$250
National Avg$400

Documentation Fee

$599Virginia cap: $250
Above state cap — verify with dealer

Based on 1 verified deal sheets

Dealer Add-ons & Accessories

No dealer add-ons found in 1 verified deals

Pricing by Vehicle at Steven KIA

Kia Telluride Hybrid

1 deal · 0.0% off MSRP · avg $59,510

1

Verified Deals

0.0%

Off MSRP

$59,510

Avg Price

Recent Deals at Steven KIA

2027 Kia Telluride Hybrid

PurchaseMar 2026VIN 5XYPLSAA2VG003427

MSRP $59,510

$59,510

0.0% off

Prices from verified buyer-submitted deal sheets. Individual results may vary.

Verified Transactions at Steven KIA

YearVehiclePriceDiscount
2027KIA Telluride Hybrid$59,5100.0%

Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.

How Steven KIA Compares With Other Kia Dealers in Virginia

DealerGradeAvg Off MSRPDoc FeeDeals
Steven KIA(this dealer)C(45)0.0%$5991
WilliamsburgC(42)0.0%$6991
Harrisonburg HondaB(67)6.1%$6992

Based on verified buyer transactions. Scores reflect pricing, fee transparency, and data depth.

What to Know Before Visiting Steven KIA

Steven KIA in Harrisonburg, Virginia earns a Grade C (45/100) transparency score based on 1 verified buyer transactions. Buyers see modest discounts of 0.0% off MSRP. You may want to compare with other nearby dealers. Prices range from $59,510 to $59,510.

Their doc fee is $599, which is above the Virginia cap of $250.

No dealer add-ons were found in verified deals, which is a good sign for straightforward pricing.

Brands sold: Kia.

All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.

Frequently Asked Questions

Is Steven KIA a good dealership?

Based on 1 verified buyer transaction, Steven KIA in Harrisonburg, VA sells vehicles at an average of 0.0% below MSRP. Their documentation fee is $599. No dealer add-ons were found in verified deals. This data is based on real buyer-submitted deal sheets, not opinions.

Is Steven KIA overpriced?

Steven KIA sells vehicles at an average of 0.0% below MSRP. This is a modest discount. You may find better pricing at other dealers — check the CarWhere Index to compare. All data from 1 verified buyer deal sheets.

What fees does Steven KIA charge?

Steven KIA charges a documentation fee of $599 (VA caps doc fees at $250). All fee data is sourced from verified buyer deal sheets.

What hidden fees does Steven KIA charge?

Based on 1 verified deals, no hidden fees or dealer add-ons were found at Steven KIA. Their doc fee is $599.

Does Steven KIA negotiate on price?

Based on verified buyer transactions, buyers at Steven KIA are getting an average of 0.0% off MSRP. Limited discount data suggests less flexibility on pricing. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.

What should I pay at Steven KIA for a Kia Telluride Hybrid?

Based on 1 verified deal, buyers at Steven KIA paid an average of $59,510 for a Kia Telluride Hybrid, which is 0.0% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.

What vehicles does Steven KIA sell?

Based on verified buyer data, Steven KIA has deals for: Kia Telluride Hybrid (1 deals, avg 0.0% off).

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