Data updated March 2026 · 2 verified transactions
Priority Ford
Norfolk, Virginia · 2 verified deals · 0 lease, 2 cash/finance
3420 N Military Hwy, Norfolk, VA 23518, USA
Transparency Score: 50/100
Score based on verified buyer data. Pricing vs market (40pts), fee transparency (30pts), data depth (30pts).
Is Priority Ford a Good Dealer?
Priority Ford earns a Grade C (50/100) based on 2 verified buyer transactions. Pricing is average for the Norfolk market with 9.6% off MSRP and a $999 documentation fee. Consider comparing with other Norfolk dealers before committing.
2
9.6%
below MSRP
$999
State cap: $250
2/2
deals with add-ons
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Doc Fee Comparison
Documentation Fee
Based on 2 verified deal sheets
Dealer Add-ons & Accessories
| Item | Avg Amount | Seen In |
|---|---|---|
| Permaplate | $895 | 2/2 deals |
| Fusion Antitheft | $995 | 2/2 deals |
Pricing by Vehicle at Priority Ford
Ford F-250
2 deals · 9.6% off MSRP · avg $88,186
Ford F-250
2 deals · 9.6% off MSRP · avg $88,186
2
Verified Deals
9.6%
Off MSRP
$88,186
Avg Price
Recent Deals at Priority Ford
2025 Ford F-250 W2B
MSRP $97,520
$88,186
9.6% off
2025 Ford F-250 W2B
MSRP $97,520
$88,186
9.6% off
Prices from verified buyer-submitted deal sheets. Individual results may vary.
Verified Transactions at Priority Ford
| Year | Vehicle | Price | Discount |
|---|---|---|---|
| 2025 | Ford F-250 | $88,186 | 9.6% |
| 2025 | Ford F-250 | $88,186 | 9.6% |
Prices from verified buyer-submitted deal sheets. VINs partially masked for privacy.
What to Know Before Visiting Priority Ford
Priority Ford in Norfolk, Virginia earns a Grade C (50/100) transparency score based on 2 verified buyer transactions. Buyers typically save 9.6% off MSRP, which is a competitive discount. Prices range from $88,186 to $88,186.
Their doc fee is $999, which is above the Virginia cap of $250.
100% of verified deals included dealer add-ons. Watch for: Permaplate, Fusion Antitheft. These are negotiable — ask to have them removed.
Brands sold: Ford.
All data sourced from verified buyer-submitted deal sheets. Not opinions — real transaction data.
Frequently Asked Questions
Is Priority Ford a good dealership?
Based on 2 verified buyer transactions, Priority Ford in Norfolk, VA earns a Grade C (50/100) transparency score. They sell vehicles at an average of 9.6% below MSRP. Their documentation fee is $999. 2 out of 2 deals included dealer add-ons. This data is based on real buyer-submitted deal sheets, not opinions.
Is Priority Ford overpriced?
Priority Ford sells vehicles at an average of 9.6% below MSRP. This is a competitive discount based on verified transaction data. All data from 2 verified buyer deal sheets.
What fees does Priority Ford charge?
Priority Ford charges a documentation fee of $999 (VA caps doc fees at $250). All fee data is sourced from verified buyer deal sheets.
What hidden fees does Priority Ford charge?
Based on 2 verified deals, Priority Ford commonly includes these add-ons: Permaplate (avg $895), Fusion Antitheft (avg $995). These appeared in 2 out of 2 deals and are usually negotiable — ask to have them removed.
Does Priority Ford negotiate on price?
Based on verified buyer transactions, buyers at Priority Ford are getting an average of 9.6% off MSRP. This suggests the dealer is open to negotiation. For the 75th-percentile target discount for your specific vehicle — the level 25% of verified buyers got or beat — sign up for CarWhere PRO at $12.99/month.
Does Priority Ford add dealer add-ons or pro packs?
Yes. In 2 out of 2 verified deals at Priority Ford, dealer add-ons were included. Common add-ons: Permaplate (avg $895), Fusion Antitheft (avg $995). These are almost always negotiable — ask to have them removed or discounted.
What should I pay at Priority Ford for a Ford F-250?
Based on 2 verified deals, buyers at Priority Ford paid an average of $88,186 for a Ford F-250, which is 9.6% below MSRP. For the exact 75th-percentile target price by trim — better than 75% of verified buyers — sign up for CarWhere PRO at $12.99/month.
What vehicles does Priority Ford sell?
Based on verified buyer data, Priority Ford has deals for: Ford F-250 (2 deals, avg 9.6% off).
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